Senior Product Marketing Manager F M D Jobs

Senior Product Marketing Manager - Outbound

Accountabilities Go-to-Market Strategy and Execution: Translate product strategies and roadmap initiatives into clear go-to-market narratives, launch plans, and marketing programs that support business objectives and customer needs. Product Launch Management: Own the planning, coordination, and execution of product releases, ensuring launches are delivered on schedule, aligned across teams, and positioned to generate meaningful business impact. Positioning and Messaging: Develop and refine product positioning, value propositions, and messaging that clearly communicate product benefits, differentiate solutions in the market, and resonate with target buyers. Sales and Customer Success Enablement: Create and deliver practical enablement resources, including presentations, product demonstrations, marketing collateral, sales decks, and ROI calculators, to strengthen sales effectiveness and customer confidence. Cross-Functional Collaboration: Work closely with product management, sales, marketing, and client success teams to align messaging, improve win rates, accelerate adoption, and ensure consistent communication throughout the customer journey. Customer Engagement: Facilitate Customer Advisory Boards in partnership with product and client success teams, participate in executive-level conversations, conduct customer interviews, and represent the business at relevant company and industry events. Performance Measurement: Track, analyze, and report on launch effectiveness, product awareness, adoption, and other key performance indicators. Use insights to optimize marketing strategies and improve future launches. AI-Enabled Marketing Innovation: Leverage AI tools to accelerate launch planning, strengthen messaging, improve content quality, and increase the efficiency of product marketing workflows. Project and Initiative Management: Manage multiple product marketing initiatives simultaneously, coordinate stakeholders, adapt to changing priorities, and contribute to cross-functional projects that advance broader business goals. Continuous Improvement: Gather market and customer insights, incorporate relevant feedback into product messaging, and ensure that launch strategies and enablement materials remain useful, consistent, and aligned with business priorities. Requirements Professional Experience: 5–7 years of experience in product marketing, marketing, sales enablement, or a related field, with a proven track record of delivering successful product launches. Product Launch Expertise: Demonstrated ability to manage complex product launches from planning through execution, translating product capabilities and strategies into clear messaging and measurable commercial outcomes. AI Proficiency: Practical experience using AI tools to accelerate launch development, refine positioning and messaging, improve content quality, and streamline marketing processes. Strategic and Operational Skills: Ability to balance long-term product marketing strategy with hands-on execution, manage competing priorities, and deliver high-quality work within established timelines. Communication and Storytelling: Excellent written and verbal communication skills, strong presentation abilities, and the capacity to communicate product value clearly to diverse audiences, including senior executives. Cross-Functional Leadership: Proven ability to influence stakeholders, build alignment across product, sales, marketing, and client success teams, and drive initiatives forward without requiring formal people management authority. Project Management: Strong organizational and project management skills, including the ability to coordinate multiple projects, manage deadlines, and maintain consistency across launch activities and deliverables. Commercial and Customer Focus: Understanding of buyer needs, product adoption, sales effectiveness, and customer success, with the ability to turn customer insights into compelling positioning and practical enablement. Technology and Marketing Tools: Hands-on experience with tools such as Salesforce, Asana, Klue, Clozd, Gong, Pendo, Claude, and Microsoft Copilot, or comparable platforms used for sales enablement, product analytics, competitive intelligence, and AI-assisted workflows. Adaptability and Ownership: A proactive, execution-oriented mindset, strong attention to detail, and the ability to take ownership of initiatives, respond to evolving priorities, and continuously improve marketing effectiveness. Benefits Remote Work Flexibility: Remote working opportunities for eligible candidates based in the Canada . Healthcare Coverage: Medical, dental, and vision insurance. Paid Time Off: Flexible planned paid time off and generous sick leave. Family Support: Employer-paid parental leave. Disability Coverage: Employer-paid short-term disability insurance. Work-Life Balance: A culture that values flexibility, employee well-being, and sustainable work practices. Inclusive Workplace: A welcoming and collaborative environment that values diverse backgrounds, perspectives, and skills. Purpose-Driven Work: The opportunity to support mission-driven organizations through software that helps them strengthen communities, engage members, and achieve meaningful outcomes. Professional Impact: Opportunities to collaborate across teams, contribute innovative ideas, and influence product launches, customer engagement, and business growth. Community Involvement: A commitment to community engagement and making a positive difference through technology and collaboration. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1

(Senior) Product Marketing Manager

From $12/yr

(Senior) Product Marketing Manager Location: Berlin, Germany Contract: 12 month, fixed term, full time, on-site Team description The Product Growth team within Run My Business turns new product launches into measurable merchant growth by connecting product strategy with go to market execution across SumUp's portfolio. Booking has just launched as a premium offering and the beauty industry has become a top priority category. With both merchant and end-consumer facing interaction points, this role will help lead the charge by building and executing on a go to market playbook. It's a chance to shape positioning, launch readiness and merchant adoption for a product area SumUp is investing in heavily, working closely with Product, Go-to-market and Growth teams to accelerate SumUp's hold into the appointment management industry. What you'll do Own positioning, narrative and messaging for Booking with a focus on the beauty industry, including the Local marketplace, across marketing and in product touchpoints Lead go to market readiness for every Booking and Local release, including sales and support material, web updates, frequently asked questions, pricing and messaging ahead of launch Train and support frontline sales and operations teams so they can confidently sell and support new features from day one Feed merchant, sales and support feedback into product roadmap discussions and help the team prioritise what to build next Track feature adoption and activation after launch and use the data to refine go to market and channel strategy by market What we’re looking for… Fluency in English, written and spoken, with the confidence to work across global and local teams. Track record of defining positioning, messaging frameworks and go to market plans in a product marketing or GTM role, ideally in SaaS, payments or marketplace businesses. Experience feeding merchant, sales or support insight into product roadmap decisions, not only executing go to market plans. Ability to coordinate launches across Product, Sales, Growth and Operations without a formal reporting line into those teams. Comfort building a competitive view of positioning, pricing and segmentation across multiple markets, and using adoption and conversion data to prioritise effort. Why you should join SumUp 🌎 Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office. This involves an office-first setup 🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced 📚 A dedicated annual L&D budget of €2000 for your individual development, which can be used to attend conferences and/or advance your career through further education 💶 A corporate pension scheme where we match up to 20% of your contributions 🏖 Generous time off: enjoy 28 days of paid leave plus public holidays and special leave days 🎁 Numerous other benefits such as Urban Sports Club subsidy, Kita placement assistance, subsidised office lunches 🌴 Break4me: 1-month sabbatical after 3 years of service 🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team About SumUp Be empowered to do more that matters. At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 39 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships. Our commitment to small businesses is reflected in our diverse team of over 4,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify. SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website , and follow our journey on LinkedIn , Instagram , and TikTok . Job Application Tip We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp. Find Jobs in Germany on Arbeitnow

Senior Product & Technical Marketing Manager – Fusion Design (EMEA)

From $26/yr

Job Requisition ID # 26WD100979 Position Overview We are seeking an experienced product and technical marketing professional with a mechanical design and engineering background to support and expand the Fusion design portfolio in EMEA. Autodesk Fusion brings CAD, CAM, CAE, PCB, PDM, and PLM together on one cloud platform at a price that puts professional tools within reach of every engineer and every shop. EMEA is home to some of the world’s most demanding design and manufacturing customers, and they don’t buy generic messaging. They buy from people who understand their workflows, their tools, and their constraints. You will own messaging and positioning for Fusion design in the region, develop technical assets, and produce enablement content that empowers our go-to-market teams to win against entrenched incumbents such as SolidWorks, Inventor, Onshape, NX, and Creo. This role requires someone who has worked as an engineer or designer, understands how products are modeled, simulated, documented, and released to manufacturing, and can translate technical capabilities into compelling business value. Ideal candidates will bring an experimentation mindset and continuously find ways to use AI to scale themselves and the team. Responsibilities Product Marketing * Own the Autodesk Fusion design story and point of view for EMEA, including AI-enabled design workflows, adapting the global narrative to regional segments, industries, and competitive dynamics, and feeding what you learn back into the global story. * Define and articulate messaging and positioning for Fusion design across parametric and direct modeling, assemblies, simulation, generative design, electronics, data management, and the connected design-to-manufacture workflow. * Spend real time with customers. Run discovery conversations with mechanical engineers, industrial designers, and shop owners across the region, then turn their pain points, language, and objections into messaging, campaigns, and enablement. * Monitor the competitive landscape and build competitive intelligence and positioning, including win/loss signal that you bring back to product, global PMM, and regional sales. * Develop go-to-market strategies in collaboration with product management, sales, and Campaigns, Demand Gen, and Growth Marketing teams to drive adoption. Co-own the outcomes: you succeed when their funnels convert. * Lead regional launches end to end: localized messaging, field and partner enablement, events, and post-launch adoption. Turn each release into a demand-generating moment, not just an announcement. * Create enablement materials including presentations, solution one-pagers, competitive comparisons, battlecards, and case studies. * Partner with the channel and strategic partner ecosystem across EMEA to drive adoption and awareness. * Partner with industry strategy and product management teams to ensure alignment with market needs. Technical Marketing * Build technical assets such as demos, reference workflows, videos, and blogs showcasing Fusion’s design capabilities, from first sketch through simulation, drawings, and handoff to manufacturing. * Run hands-on competitive evaluations. Build the same part or assembly in Fusion and in competing tools, and document where Fusion wins, where it doesn’t, and what that means for positioning. Turn the results into comparison assets that hold up to engineering scrutiny. * Validate new workflows and features before release to ensure accurate technical storytelling, and give product management a clear read on how each feature will land with EMEA customers. * Develop out-of-the-box, ready-to-run technical demos that field teams and partners can deliver without you. * Deliver and support technical presentations at internal and external events, such as Autodesk University and regional industry conferences. * Collaborate with product teams to highlight differentiators and competitive advantages. AI-Driven Workflows * Build and maintain AI-powered workflows that scale product and technical marketing, such as call-transcript and win/loss analysis, competitive release monitoring, messaging testing pipelines, and research synthesis. * Maintain the custom GPTs, Claude projects, and skills your team uses day to day. Show us what you built and what it changed. Qualifications * A degree in mechanical engineering or a closely related field, or equivalent hands-on experience as a practicing engineer or designer. * 5+ years of experience in mechanical design or engineering roles, such as product design, design engineering, or applications engineering, with hands-on use of a CAD tool in real projects. * Strong technical experience with Fusion or another major CAD platform (SolidWorks, Inventor, NX, Creo, CATIA, Solid Edge, or Onshape). You understand parametric versus direct modeling and can explain why the difference matters to a customer. Ideal candidates will have knowledge of competitive CAD tools. * Familiarity with simulation, generative design, electronics design, CAM, or PDM/PLM is a plus, along with the curiosity to learn the rest. * Proven experience in product marketing and technical marketing within software or engineering technology. If your background is in solutions engineering, applications engineering, or technical sales, show us the positioning, enablement, or launch work that demonstrates product marketing aptitude and ambition. * You’ve shaped positioning and messaging, tested it with real customers, and iterated until it resonated. You don’t ship copy you haven’t validated. * Strong ability to communicate technical concepts to both technical and business audiences. * Skilled in creating engaging multimedia content (video, demos, infographics). * Demonstrated experience building AI workflows beyond the chat window, such as agents, automated analysis, or custom GPTs and skills your team relies on. * Fluent in the EMEA market and comfortable with multi-country, multi-language GTM. English is required; German, French, or another major European language is a plus. How We’ll Measure Success * Messaging that resonates with EMEA customers, is adopted by field and partners, and shows up in win rates. * Technical content, demos, and comparisons that field teams use and that hold up when customers test them. * A steady flow of customer insight that changes global positioning, campaigns, or roadmap priorities. * Regional launch and campaign outcomes (activation, adoption, and pipeline influenced), measured jointly with Campaigns, Demand Gen, and Growth. * AI-driven workflows that shorten the time from customer or competitor signal to updated positioning and enablement. Why Join Us? Fusion is a strategic growth area for Autodesk, and EMEA is a market we’re actively building. In this role, you will shape how we tell the story of connected design and manufacturing workflows and help customers move from first concept to finished product on one platform. Learn More About Autodesk Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made. We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world. When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us! Salary transparency Salary is one part of Autodesk’s competitive compensation package. For Germany based roles, we expect a starting base salary between 77,000 EUR and 112,200 EUR. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package. Belonging We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/global-belonging In-Person Onboarding and Identity Verification This role may require in-person onboarding and/or in-person ID verification.

(Senior) Product Marketing Manager

From $12/yr

<h1><strong>(Senior) Product Marketing Manager</strong></h1> <p><strong>Location:</strong> Berlin, Germany&nbsp;<br><strong>Contract:</strong> 12 month, fixed term, full time, on-site</p> <h2><strong>Team description</strong></h2> <p>The Product Growth team within Run My Business turns new product launches into measurable merchant growth by connecting product strategy with go to market execution across SumUp's portfolio. Booking has just launched as a premium offering and the beauty industry has become a top priority category. <br>With both merchant and end-consumer facing interaction points, this role will help lead the charge by building and executing on a go to market playbook. It's a chance to shape positioning, launch readiness and merchant adoption for a product area SumUp is investing in heavily, working closely with Product, Go-to-market and Growth teams to accelerate SumUp's hold into the appointment management industry.</p> <h2><strong>What you'll do</strong></h2> <ul> <li>Own positioning, narrative and messaging for Booking with a focus on the beauty industry, including the Local marketplace, across marketing and in product touchpoints</li> <li>Lead go to market readiness for every Booking and Local release, including sales and support material, web updates, frequently asked questions, pricing and messaging ahead of launch</li> <li>Train and support frontline sales and operations teams so they can confidently sell and support new features from day one</li> <li>Feed merchant, sales and support feedback into product roadmap discussions and help the team prioritise what to build next</li> <li>Track feature adoption and activation after launch and use the data to refine go to market and channel strategy by market</li> </ul> <h2><strong>What we’re looking for…</strong></h2> <ul> <li>Fluency in English, written and spoken, with the confidence to work across global and local teams.</li> <li>Track record of defining positioning, messaging frameworks and go to market plans in a product marketing or GTM role, ideally in SaaS, payments or marketplace businesses.</li> <li>Experience feeding merchant, sales or support insight into product roadmap decisions, not only executing go to market plans.</li> <li>Ability to coordinate launches across Product, Sales, Growth and Operations without a formal reporting line into those teams.</li> <li>Comfort building a competitive view of positioning, pricing and segmentation across multiple markets, and using adoption and conversion data to prioritise effort.</li> </ul> <h2><strong>Why you should join SumUp</strong></h2> <ul> <li>🌎 Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office. This involves an office-first setup</li> <li>🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced</li> <li>📚 A dedicated annual L&amp;D budget of €2000 for your individual development, which can be used to attend conferences and/or advance your career through further education</li> <li>💶 A corporate pension scheme where we match up to 20% of your contributions</li> <li>🏖 Generous time off: enjoy 28 days of paid leave plus public holidays and special leave days</li> <li>🎁 Numerous other benefits such as Urban Sports Club subsidy, Kita placement assistance, subsidised office lunches</li> <li>🌴 Break4me: 1-month sabbatical after 3 years of service</li> <li>🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team</li> </ul> <h2><strong>About SumUp</strong></h2> <p>Be empowered to do more that matters.</p> <p>At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 39 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.</p> <p>Our commitment to small businesses is reflected in<a href="https://youtu.be/9DG64C3moeQ?si=YpcWuBNBTOQPzeLI"> our diverse team</a> of over 4,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset.<a href="https://www.sumup.com/careers/culture/"> Our core values</a> lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.</p> <p>SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our<a href="https://www.sumup.com/careers/"> careers website</a>, and follow our journey on<a href="https://www.linkedin.com/company/sumup/"> LinkedIn</a>,<a href="https://www.instagram.com/insidesumup/"> Instagram</a>, and<a href="https://www.tiktok.com/@insidesumup"> TikTok</a>.</p><div class="content-conclusion"><p><strong>Job Application Tip</strong></p> <p><span style="font-weight: 400;">We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.</span></p></div>

Senior Product Marketing Manager (f/m/d)

From $100,000/yr

Short Description SPREAD builds engineering intelligence for the world's most complex products. Our AI-native platform gives automotive OEMs, defense primes, and industrial manufacturers a single source of product truth so engineering teams can make confident product decisions, fast. We work with companies like Volkswagen, BMW, Mercedes, Bosch, Stadler, and Rheinmetall. Backed by HV Capital, DTCP, La Famiglia / General Catalyst, and Salesforce. In this role, you own how SPREAD is positioned, messaged, and understood by engineering leaders at enterprise accounts. You translate a deeply technical product into narratives that win deals, arm Sales with competitive intelligence and enablement assets, and partner with Product and Engineering on go-to-market. This is a hands-on role in a small, senior marketing team alongside Growth, GTM Ops, and Design. Your Mission * Own positioning and messaging for SPREAD's platform, turning engineering intelligence into value propositions that land with top engineering leaders. * Build and maintain competitive intelligence across the PLM and engineering data landscape and turn it into battle cards and objection-handling guides that Sales uses daily. * Create sales enablement assets that shorten enterprise sales cycles and improve win rates. * Partner with Product and Engineering on go-to-market for product releases, connecting every launch to a measurable customer outcome. * Develop thought leadership content that builds credibility with deeply technical audiences. * Partner with Growth and GTM Ops on campaign messaging and account targeting so demand gen speaks the right language to the right pain points. * Represent SPREAD at industry events and customer conversations where engineering leaders expect a peer-level discussion about their domain. Your Experience * 5+ years in B2B product marketing or technical product management for enterprise software or complex technical products, with hands-on ownership of positioning, messaging, and go-to-market. * Technical fluency through an engineering or technical degree, or through deep experience managing or marketing highly technical products. You can hold a credible conversation about data architectures, PLM tool landscapes, or software-defined product development. * Experience building sales enablement for complex enterprise deals (€100K+ ACV, 6-12-month cycles, multi-stakeholder buying committees). * Strong competitive intelligence instinct. You track competitors, articulate differentiation in the buyer's language, and prepare sales teams for live objection handling. * AI-native working style. You use AI tools daily to scale your output, from content creation to research to workflow automation. SPREAD is an AI-first company, and every team member operates accordingly. * Identity as a product marketer. You partner with Product and Engineering, you speak their language, but your craft is marketing, not roadmaps or feature specs. * Native or near-native English. Working-level German minimum. If German is your native language, strong English is sufficient. * Based in Berlin or close enough for regular in-office collaboration, especially during the first months. Why SPREAD? * Work on Agentic Engineering Intelligence that helps leading manufacturers master software-defined complexity. You market technology that engineering leaders genuinely care about. * High ownership and measurable impact. You connect your positioning directly to deal outcomes and pipeline. * A senior team that values craft, speed, and accountability over process and hierarchy. * Strong overall package including attractive compensation and an annual learning budget. * Mobility and wellbeing support through a Deutschlandticket mobility budget, bike-leasing and an Urban Sports partnership. * Time off and flexibility with 30 vacation days, workation options, and one paid volunteering day per year. Contact Dmytro İefymenko recruiting@spread.ai SPREAD AI Köpenicker Str. 40c | 10179 Berlin Stay connected—follow us on LinkedIn for the latest insights and updates About us SPREAD is pioneering Agentic Engineering Intelligence. Our low-code platform transforms fragmented hardware and software product data into dynamic Product Twins, creating an AI-ready knowledge base that powers smarter decisions and automation across the entire product lifecycle. At the heart of our technology lies the world’s first Universal Engineering Information Model (EIN) — a semantic framework that connects domain-specific and lifecycle data into a federated Engineering Intelligence Graph, continuously evolving over time. This foundation enables specialized AI agents to execute tasks like compliance checks, dependency analysis, and specification generation — seamlessly integrated into the tools engineers already use. The impact is tangible: companies using SPREAD achieve up to 10x faster time-to-market, 50% lower lifecycle costs, and significantly higher product quality. Industry leaders such as Volkswagen, Mercedes-Benz, BMW, Audi, Rheinmetall, and others rely on SPREAD to build the next generation of software-defined products. Headquartered in Berlin, SPREAD delivers enterprise-grade security (ISO 27001 \& TISAX), full GDPR compliance, and flexible deployment options — in the cloud or on-premises. Our Vision The future of engineering is data-driven and agentic. We make product data the most accessible, intuitive, and impactful resource in engineering — so that engineers can unleash their full creativity and drive innovation at scale.

Senior Product Marketing Manager, IT and AI Transformation

$528 - $446/yr

<h1 data-path-to-node="3,0">Senior Product Marketing Manager, IT &amp; AI Audiences</h1> <p>&nbsp;</p> <p id="p-rcd43766e494550528-446" data-path-to-node="4"><span data-path-to-node="4,0">The Asana Product Marketing team fuels business growth and builds a brand customers love by creating campaigns and content to attract new accounts and inspire current ones to grow with us</span><span class="" data-path-to-node="4,2">. We’re looking for a Senior Product Marketing Manager to join our Audience Marketing team in Vancouver to own how Asana shows up to CIOs, digital transformation leaders, and IT Operations practitioners</span><span data-path-to-node="4,4">. In this role, you will turn deep knowledge of tool consolidation, AI adoption, governance, and the shift to agentic workflows into technically credible messaging, high-impact field enablement assets, and acquisition campaigns that drive net-new pipeline</span><span class="" data-path-to-node="4,6">. You will also own the narrative for solutions like StackAI by Asana and Asana Service Management, collaborating closely across P<span class="citation-26085 citation-26086 citation-end-26086">roduct Marketing, Sales, and Product teams</span></span><span class="" data-path-to-node="4,8"><span class="citation-26083 citation-26084 citation-end-26084">.</span></span></p> <p id="p-rcd43766e494550528-447" data-path-to-node="5"><span class="" data-path-to-node="5,0"><span class="citation-26081 citation-26082 citation-end-26082">This role is based in our Vancouver office with an office-centric hybrid schedule</span></span><span class="" data-path-to-node="5,2"><span class="citation-26079 citation-26080 citation-end-26080">. The standard in-office days are Monday, Tuesday, and Thursday</span></span><span class="" data-path-to-node="5,4"><span class="citation-26077 citation-26078 citation-end-26078">. Most Asanas have the option to work from home on </span><span class="citation-26077 citation-end-26077">Wednesdays</span></span><span class="" data-path-to-node="5,6"><span class="citation-26076 citation-end-26076">. Working from home on Fridays depends on the type of work you do and the teams with </span>which you partner</span><span data-path-to-node="5,8">. If you're interviewing for this role, your recruiter will share more about the in-office requirements</span><span data-path-to-node="5,10">.</span></p> <h1 data-path-to-node="6,0">What you’ll achieve</h1> <p>&nbsp;</p> <ul data-path-to-node="7"> <li> <p id="p-rcd43766e494550528-448" data-path-to-node="7,0,0"><span data-path-to-node="7,0,0,0">Own the audience strategy, messaging, and positioning for CIO, digital transformation, and IT Operations personas, aligning audience narratives with Asana's broader company positioning and revenue targets</span><span data-path-to-node="7,0,0,2">.</span></p> </li> <li> <p id="p-rcd43766e494550528-449" data-path-to-node="7,1,0"><span data-path-to-node="7,1,0,0">Develop deep subject matter expertise on key drivers of stack change, including enterprise AI adoption, tool sprawl and consolidation, security, governance, and ITSM modernization</span><span data-path-to-node="7,1,0,2">.</span></p> </li> <li> <p id="p-rcd43766e494550528-450" data-path-to-node="7,2,0"><span data-path-to-node="7,2,0,0">Map IT buyer decision journeys, detailing budget ownership, evaluation frameworks, and the critical dynamics between technical influencers and executive sponsors</span><span data-path-to-node="7,2,0,2">.</span></p> </li> <li> <p id="p-rcd43766e494550528-451" data-path-to-node="7,3,0"><span data-path-to-node="7,3,0,0">Author technically credible content across the buyer journey, ranging from point-of-view pieces and solution narratives to product demos, executive briefings, and whitepapers</span><span data-path-to-node="7,3,0,2">.</span></p> </li> <li> <p id="p-rcd43766e494550528-452" data-path-to-node="7,4,0"><span data-path-to-node="7,4,0,0">Partner cross-functionally with Core PMMs to connect products like StackAI by Asana and Asana Service Management to executive IT priorities, focusing on governance, consolidation, and scaling AI agents safely across the enterprise</span><span data-path-to-node="7,4,0,2">.</span></p> </li> <li> <p id="p-rcd43766e494550528-453" data-path-to-node="7,5,0"><span data-path-to-node="7,5,0,0">Equip sales and customer-facing teams for technical conversations with discovery guides, objection handling, competitive battlecards, and customer proof points</span><span data-path-to-node="7,5,0,2">.</span></p> </li> <li> <p id="p-rcd43766e494550528-454" data-path-to-node="7,6,0"><span data-path-to-node="7,6,0,0">Architect and execute new-logo acquisition campaigns in close partnership with the Campaigns team to generate net-new qualified pipeline</span><span data-path-to-node="7,6,0,2">.</span></p> </li> <li> <p id="p-rcd43766e494550528-455" data-path-to-node="7,7,0"><span data-path-to-node="7,7,0,0">Champion the voice of the customer by channeling IT audience and market feedback directly into product roadmap and positioning decisions</span><span data-path-to-node="7,7,0,2">.</span></p> </li> </ul> <h1 data-path-to-node="8,0">About you</h1> <p>&nbsp;</p> <ul data-path-to-node="9"> <li> <p id="p-rcd43766e494550528-456" data-path-to-node="9,0,0"><span data-path-to-node="9,0,0,0">Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making</span><span data-path-to-node="9,0,0,2">.</span></p> </li> <li> <p id="p-rcd43766e494550528-457" data-path-to-node="9,1,0"><span data-path-to-node="9,1,0,0">Extensive background in product marketing, audience marketing, or go-to-market strategy within an enterprise software company</span><span data-path-to-node="9,1,0,2">.</span></p> </li> <li> <p id="p-rcd43766e494550528-458" data-path-to-node="9,2,0"><span data-path-to-node="9,2,0,0">Deep understanding of IT and technical buyers, including how modern architecture, vendor selection, and budget decisions are evaluated and approved</span><span data-path-to-node="9,2,0,2">.</span></p> </li> <li> <p id="p-rcd43766e494550528-459" data-path-to-node="9,3,0"><span data-path-to-node="9,3,0,0">Background in ITSM, developer tools, AI and automation platforms, or work management software</span><span data-path-to-node="9,3,0,2">.</span></p> </li> <li> <p id="p-rcd43766e494550528-460" data-path-to-node="9,4,0"><span data-path-to-node="9,4,0,0">Demonstrated ability to translate complex technical and AI concepts into compelling narratives for both technical practitioners and C-level executive audiences</span><span data-path-to-node="9,4,0,2">.</span></p> </li> <li> <p id="p-rcd43766e494550528-461" data-path-to-node="9,5,0"><span data-path-to-node="9,5,0,0">Comfortable navigating fast-moving categories where narratives evolve quickly, bringing a strong point of view on where the market and AI landscape are heading</span><span data-path-to-node="9,5,0,2">.</span></p> </li> <li> <p id="p-rcd43766e494550528-462" data-path-to-node="9,6,0"><span data-path-to-node="9,6,0,0">Skilled storyteller and communicator who translates user research and customer insights into sales-ready assets and pipeline-generating campaigns</span><span data-path-to-node="9,6,0,2">.</span></p> </li> <li> <p id="p-rcd43766e494550528-463" data-path-to-node="9,7,0"><span class="" data-path-to-node="9,7,0,0"><span class="citation-26075 citation-end-26075">Analytical mindset with experience leveraging qualitative research and quantitative performance metrics to shape strategy and evaluate impact</span></span><span class="" data-path-to-node="9,7,0,2"><span class="citation-26074 citation-end-26074">.</span></span></p> </li> <li> <p id="p-rc_d43766e494550528-464" data-path-to-node=&

Senior Product Marketing Manager, IT and CIO Audiences

$528 - $464/yr

<h1 data-path-to-node="3,0">Senior Product Marketing Manager, IT &amp; CIO Audiences</h1> <p>&nbsp;</p> <div class="TypographyPresentation31345133root TypographyPresentation31345133root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol1625403506highlightSol HighlightSol1625403506buildingBlock">The Asana Product Marketing team fuels business growth and builds a brand customers love. We create campaigns and content that attract new accounts and inspire current ones to grow with us.</div> <div class="TypographyPresentation31345133root TypographyPresentation31345133root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol1625403506highlightSol HighlightSol1625403506buildingBlock">We're looking for a Senior Product Marketing Manager to own how Asana shows up to IT and digital transformation leaders. Your primary audiences are CIOs and IT Operations leaders.</div> <div class="TypographyPresentation31345133root TypographyPresentation31345133root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol1625403506highlightSol HighlightSol1625403506buildingBlock"><br>You'll join the Audience Marketing team, the group responsible for how Asana speaks to the specific people and industries we sell into. These buyers are navigating tool consolidation, AI adoption, governance, and the shift to agentic workflows, and you'll turn deep knowledge of their world into technically credible messaging, content the field uses every day, and campaign themes that bring new logos into the pipeline. You'll own the narrative and the sales plays that the field uses for this persona, partnering across PMM, sales and product. You will report to the Director of Product Marketing, Audience Marketing.<br><br></div> <h1 data-path-to-node="6,0">What you’ll achieve</h1> <ul class="RichTextList-bulleted"> <li> <div class="TypographyPresentation31345133root TypographyPresentation31345133root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol1625403506highlightSol HighlightSol1625403506buildingBlock">Own the audience strategy, messaging, and positioning for CIO, digital transformation, and IT Operations personas, aligned to Asana's broader positioning and revenue goals.</div> </li> <li> <div class="TypographyPresentation31345133root TypographyPresentation31345133root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol1625403506highlightSol HighlightSol1625403506buildingBlock">Become the expert on the trends driving stack change: AI adoption, tool sprawl and consolidation, security and governance and modernization.</div> </li> <li> <div class="TypographyPresentation31345133root TypographyPresentation31345133root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol1625403506highlightSol HighlightSol1625403506buildingBlock">Map how these buyers decide, including budget ownership, workflows, evaluation criteria, and the roles of technical influencers and executive sponsors.</div> </li> <li> <div class="TypographyPresentation31345133root TypographyPresentation31345133root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol1625403506highlightSol HighlightSol1625403506buildingBlock">Create technically credible content across the buyer journey, such as POVs, solution narratives, demos, executive briefings, and whitepapers.</div> </li> <li> <div class="TypographyPresentation31345133root TypographyPresentation31345133root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol1625403506highlightSol HighlightSol1625403506buildingBlock">Act as the subject matter expert across Asana's portfolio, partnering with Core PMMs to connect products to IT priorities, such as AI governance, tool consolidation, and scaling AI agents safely across the enterprise.</div> </li> <li> <div class="TypographyPresentation31345133root TypographyPresentation31345133root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol1625403506highlightSol HighlightSol1625403506buildingBlock">Equip the sales field for technical conversations with discovery guides, objection handling, competitive positioning, battlecards, and customer proof.</div> </li> <li> <div class="TypographyPresentation31345133root TypographyPresentation31345133root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol1625403506highlightSol HighlightSol1625403506buildingBlock">Shape new-logo acquisition campaigns in close partnership with Campaigns to generate net-new pipeline.</div> </li> <li> <div class="TypographyPresentation31345133root TypographyPresentation31345133root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol1625403506highlightSol HighlightSol1625403506buildingBlock">Represent the voice of the customer by bringing IT audience and market feedback into product and positioning decisions.</div> </li> <li> <div class="TypographyPresentation31345133root TypographyPresentation31345133root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol1625403506highlightSol HighlightSol1625403506buildingBlock">Create sales enablement and ensure the success of sales plays.</div> </li> </ul> <h1 data-path-to-node="8,0">About you</h1> <ul class="RichTextList-bulleted"> <li> <div class="TypographyPresentation31345133root TypographyPresentation31345133root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol1625403506highlightSol HighlightSol1625403506buildingBlock">7+ years of experience in product marketing, audience marketing, or GTM at an enterprise software company.</div> </li> <li> <div class="TypographyPresentation31345133root TypographyPresentation31345133root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol1625403506highlightSol HighlightSol1625403506buildingBlock">Deep understanding of IT and technical buyers, including how stack, vendor, and budget decisions get made.</div> </li> <li> <div class="TypographyPresentation31345133root TypographyPresentation31345133root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol1625403506highlightSol HighlightSol1625403506buildingBlock">Experience in ITSM, developer tools, AI and automation platforms, or work management preferred.</div> </li> <li> <div class="TypographyPresentation31345133root TypographyPresentation31345133root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol1625403506highlightSol HighlightSol1625403506buildingBlock">Ability to explain complex technical and AI concepts clearly to both technical practitioners and executive audiences.</div> </li> <li> <div class="TypographyPresentation31345133root TypographyPresentation31345133root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol1625403506highlightSol HighlightSol1625403506buildingBlock">Comfortable in fast-moving categories where the narrative changes quarterly, with a point of view on where the market is heading.</div> </li> <li> <div class="TypographyPresentation31345133root TypographyPresentation31345133root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol1625403506highlightSol HighlightSol1625403506buildingBlock">Field-tested storyteller and writer who turns research into sales-ready content and pipeline-generating campaigns.</div> </li> <li> <div class="TypographyPresentation31345133root TypographyPresentation31345133root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol1625403506highlightSol HighlightSol1625403506buildingBlock">Data-driven, with experience using qualitative and quantitative research to set strategy and measure impact.</div> </li> <li> <div class="TypographyPresentation31345133root TypographyPresentation31345133root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol1625403506highlightSol HighlightSol1625403506buildingBlock">Strong presenter, equally at home in a CIO briefing or a sales enablement session, and a sharp editor who holds content to a high quality bar.</div> </li> </ul> <p id="p-rcd43766e494550528-464" data-path-to-node="9,8,0"></p> <p id="p-rcd43766e494550528-465" data-path-to-node="10"><span class="" data-path-to-node="10,0"><span class="citation-26070">At</span><span class="citation-26068 citation-26069 citation-26070 citation-end-26070"> Asana, we're committed to building teams that include a v</span><span class="citation-26068 citation-26069 citation-end-26069">ariety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission</span></span><span class="" data-path-to-node="10,2"><span class="citation-26066 citation-26067 citat

Senior Product Marketing Manager, Marketing & Operations Audiences

From $163/yr

<h1 data-path-to-node="3,0">Senior Product Marketing Manager, Marketing &amp; Operations Audiences&nbsp;</h1> <p><span class="" data-path-to-node="3,1"><sup class="superscript"></sup></span></p> <p id="p-rc1636558c219d46fd-339" data-path-to-node="4"><span data-path-to-node="4,0">The Asana Product Marketing team fuels business growth and builds a brand customers love by creating campaigns and content to attract new accounts and inspire current ones to grow with us</span><span class="" data-path-to-node="4,1"><sup class="superscript"></sup></span><span data-path-to-node="4,2">. We're looking for a Senior Product Marketing Manager to join our Solutions and Audience Marketing team in Vancouver to own how Asana shows up to Marketing and Operations leaders and practitioners</span><span class="" data-path-to-node="4,3"><sup class="superscript"></sup></span><span data-path-to-node="4,4">. In this role, you will go deep on these buyers and their daily workflows, turning that knowledge into messaging, field-enablement assets, and net-new acquisition campaigns that expand our pipeline</span><span class="" data-path-to-node="4,5"><sup class="superscript"></sup></span><span class="" data-path-to-node="4,6">. You will also own the narrative for innovative capabilities like Agentic Work Management, partnering close<span class="citation-18250 citation-18251 citation-end-18251">ly with Core PMM, Product, and Sales teams<sup class="superscript" data-turn-source-index="1"></sup></span><span class="citation-18250 citation-end-18250"><sup class="superscript" data-turn-source-index="2"></sup></span></span><span class="" data-path-to-node="4,7"><sup class="superscript"></sup></span><span class="" data-path-to-node="4,8"><span class="citation-18248 citation-18249 citation-end-18249">.<sup class="superscript" data-turn-source-index="3"></sup></span><span class="citation-18248 citation-end-18248"><sup class="superscript" data-turn-source-index="4"></sup></span></span> </p> <p id="p-rc1636558c219d46fd-340" data-path-to-node="5"><span class="" data-path-to-node="5,0"><span class="citation-18246 citation-18247 citation-end-18247">This role is based in our Vancouver office with an office-centric hybrid schedule<sup class="superscript" data-turn-source-index="5"></sup></span><span class="citation-18246 citation-end-18246"><sup class="superscript" data-turn-source-index="6"></sup></span></span><span class="" data-path-to-node="5,1"><sup class="superscript"></sup></span><span class="" data-path-to-node="5,2"><span class="citation-18244 citation-18245 citation-end-18245">. The standard in-office days are Monday, Tuesday, and Thursday<sup class="superscript" data-turn-source-index="7"></sup></span><span class="citation-18244 citation-end-18244"><sup class="superscript" data-turn-source-index="8"></sup></span></span><span class="" data-path-to-node="5,3"><sup class="superscript"></sup></span><span class="" data-path-to-node="5,4"><span class="citation-18242 citation-18243 citation-end-18243">. Most Asanas have the option to work from home on <sup class="superscript" data-turn-source-index="9"></sup></span><span class="citation-18242 citation-end-18242">Wednesdays<sup class="superscript" data-turn-source-index="10"></sup></span></span><span class="" data-path-to-node="5,5"><sup class="superscript"></sup></span><span class="" data-path-to-node="5,6"><span class="citation-18241 citation-end-18241">. Working from home on Fridays depends on the type of work you do and the teams with <sup class="superscript" data-turn-source-index="11"></sup></span>which you partner</span><span class="" data-path-to-node="5,7"><sup class="superscript"></sup></span><span data-path-to-node="5,8">. If you're interviewing for this role, your recruiter will share more about the in-office requirements</span><span class="" data-path-to-node="5,9"><sup class="superscript"></sup></span><span data-path-to-node="5,10">.</span> </p> <h1 data-path-to-node="6,0">What you’ll achieve</h1> <p><span class="" data-path-to-node="6,1"><sup class="superscript"></sup></span></p> <ul data-path-to-node="7"> <li> <p id="p-rc1636558c219d46fd-341" data-path-to-node="7,0,0"><span data-path-to-node="7,0,0,0">Own the audience strategy, messaging, and positioning for Marketing and Operations buyers, aligning audience narratives with Asana's broader company positioning and revenue goals</span><span class="" data-path-to-node="7,0,0,1"><sup class="superscript"></sup></span><span data-path-to-node="7,0,0,2">.</span> </p> </li> <li> <p id="p-rc1636558c219d46fd-342" data-path-to-node="7,1,0"><span data-path-to-node="7,1,0,0">Develop deep subject matter expertise on target buyer personas, uncovering insights into their workflows, team structures, tooling budgets, KPIs, and software evaluation criteria</span><span class="" data-path-to-node="7,1,0,1"><sup class="superscript"></sup></span><span data-path-to-node="7,1,0,2">.</span> </p> </li> <li> <p id="p-rc1636558c219d46fd-343" data-path-to-node="7,2,0"><span data-path-to-node="7,2,0,0">Create compelling content across the entire buyer journey, ranging from core narratives and web copy to whitepapers, product demos, and customer-facing presentations</span><span class="" data-path-to-node="7,2,0,1"><sup class="superscript"></sup></span><span data-path-to-node="7,2,0,2">.</span> </p> </li> <li> <p id="p-rc1636558c219d46fd-344" data-path-to-node="7,3,0"><span data-path-to-node="7,3,0,0">Partner cross-functionally with Core PMM and Product teams to translate Agentic Work Management capabilities (including prebuilt AI Teammates and no-code automations) into clear, persona-specific value propositions</span><span class="" data-path-to-node="7,3,0,1"><sup class="superscript"></sup></span><span data-path-to-node="7,3,0,2">.</span> </p> </li> <li> <p id="p-rc1636558c219d46fd-345" data-path-to-node="7,4,0"><span data-path-to-node="7,4,0,0">Equip sales and customer-facing teams with high-impact enablement tools, such as competitive battlecards, discovery guides, customer proof points, and pitch decks</span><span class="" data-path-to-node="7,4,0,1"><sup class="superscript"></sup></span><span data-path-to-node="7,4,0,2">.</span> </p> </li> <li> <p id="p-rc1636558c219d46fd-346" data-path-to-node="7,5,0"><span data-path-to-node="7,5,0,0">Collaborate closely with the Campaigns team to architect and execute new-logo acquisition campaigns that generate net-new qualified pipeline</span><span class="" data-path-to-node="7,5,0,1"><sup class="superscript"></sup></span><span data-path-to-node="7,5,0,2">.</span> </p> </li> <li> <p id="p-rc1636558c219d46fd-347" data-path-to-node="7,6,0"><span data-path-to-node="7,6,0,0">Partner across the organization to identify customer champions and showcase stories highlighting how Marketing and Ops teams drive measurable outcomes with Asana</span><span class="" data-path-to-node="7,6,0,1"><sup class="superscript"></sup></span><span data-path-to-node="7,6,0,2">.</span> </p> </li> <li> <p id="p-rc1636558c219d46fd-348" data-path-to-node="7,7,0"><span data-path-to-node="7,7,0,0">Champion the voice of the customer by channeling market insights and buyer feedback directly into product roadmap and positioning decisions</span><span class="" data-path-to-node="7,7,0,1&q

Senior Product Marketing Manager

From $100/yr

Job Title Senior Product Marketing Manager Job Description Reports to : Head of Brand \& Product Marketing Direct reports: 1 Location : London, UK (Hybrid, 3 days p/week in office) So, who are we? IG Group is a FTSE 100 fintech operating across five continents, serving over 1.4m customers and handling billions of dollars in transactions – built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackl e them properly, and the kind of scope that's rare in established businesses. The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Join us at IG – the future gets built here. Your Team This role reports into the Head of Brand \& Product Marketing and works equally closely with the Product function and the wider Marketing team — Brand, Performance, Content, Creative and CRM — to ensure product and marketing move in step. You'll be the connective layer between Product Managers building the roadmap and Marketing teams executing campaigns, translating product context into marketing plans and ensuring campaign delivery reflects what's actually being built and shipped across EME markets. Your Role In The Team’s Success IG Consumer is looking for a Senior Product Marketing Manager to close the gap between what we build and how it lands with clients across UK, Europe and the Middle East (EME). As product launches and features become more complex, this role will bring an added layer of go-to-market strategy, and closer coordination across Product and Marketing to help campaigns land with even more impact. This role sits at the intersection of both, owning proposition messaging, go-to-market strategy for new releases while coordinating the campaigns that bring them to life across the region. What You’ll Do Product marketing \& go-to-market * Own go-to-market strategy and messaging for product launches and feature releases, translating product capability into clear, compelling value propositions for clients across EME markets. * Partner with Product Managers to understand the roadmap early, ensuring marketing has the lead time and context needed to plan effective launches. * Partner with Compliance and Commercial teams to understand regulatory requirements and pricing strategy early, ensuring go-to-market plans are shaped by both from the outset * Develop positioning and messaging frameworks that flex across different audience segments while staying consistent with IG's brand voice. * Act as the voice of the customer back into Product, feeding market and campaign performance insight into roadmap and prioritisation conversations. * Manage and develop a direct report, providing coaching and clear objectives to support their growth within the team. Campaign coordination \& delivery * Plan and coordinate end-to-end campaign delivery for product marketing initiatives, briefing in creative, CRM, and performance marketing teams and managing timelines across stakeholders. * Coordinate cross-functional campaign delivery across Brand, Performance, and CRM, ensuring product marketing initiatives launch on time and in full. * Track and report on campaign and launch performance, using data to refine messaging and approach for future launches. * Manage competing priorities and timelines across multiple concurrent product launches and campaigns. Essential What You'll Need: * Significant experience in product marketing, with a track record of leading go-to-market for product launches in a consumer-facing business. * Experience in financial services, fintech, or possibly another regulated industry. * Demonstrated experience coordinating campaign delivery across cross-functional teams (creative, CRM, performance marketing). * Strong stakeholder management skills, with the ability to work effectively with both Product and Marketing teams and translate between the two. * Experience managing or mentoring a direct report, with a track record of supporting their development. * Excellent written and verbal communication skills, with the ability to craft clear positioning and messaging for varied audiences. * Experience working across multiple markets or regions, with an understanding of how go-to-market approaches need to flex by market. * Strong organisational skills and the ability to manage multiple concurrent launches and campaigns to deadline. * Comfort using data and performance insight to inform and refine marketing decisions. Desirable * Familiarity with trading, investing, or other complex financial products. * Experience of integrating AI in Workflows or an interest in learning how to do so. * Experience working in a matrixed, multi-market marketing organisation. * A European language. Perks Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work. * Competitive salary * Flexible Benefits Package on top of your salary (12%) * Private medical cover for you and your family * Life insurance * Contribution to gym memberships * 25 Days holiday, with 1 additional day off to celebrate your Birthday \& 2 additional days off a year for voluntary work (28 in total * The option to buy or sell holiday days. * Unlimited access to the LinkedIn Learning Platform * A comprehensive global and local onboarding process * Employee-led LGBTQ+, Women’s, Black and Parents \& Carers networks with an annual budget for organising events \& projects that foster an open, diverse and inclusive culture * Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as well as a range of support and benefits for parents * Option to participate and create ESG initiatives based on IG Brighter Future Fund Learn more about the Perks here! Number of openings 1