Senior Product Marketing Manager, IT and CIO Audiences

<h1 data-path-to-node="3,0">Senior Product Marketing Manager, IT & CIO Audiences</h1> <p> </p> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">The Asana Product Marketing team fuels business growth and builds a brand customers love. We create campaigns and content that attract new accounts and inspire current ones to grow with us.</div> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">We're looking for a Senior Product Marketing Manager to own how Asana shows up to IT and digital transformation leaders. Your primary audiences are CIOs and IT Operations leaders.</div> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock"><br>You'll join the Audience Marketing team, the group responsible for how Asana speaks to the specific people and industries we sell into. These buyers are navigating tool consolidation, AI adoption, governance, and the shift to agentic workflows, and you'll turn deep knowledge of their world into technically credible messaging, content the field uses every day, and campaign themes that bring new logos into the pipeline. You'll own the narrative and the sales plays that the field uses for this persona, partnering across PMM, sales and product. You will report to the Director of Product Marketing, Audience Marketing.<br><br></div> <h1 data-path-to-node="6,0">What you’ll achieve</h1> <ul class="RichTextList-bulleted"> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Own the audience strategy, messaging, and positioning for CIO, digital transformation, and IT Operations personas, aligned to Asana's broader positioning and revenue goals.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Become the expert on the trends driving stack change: AI adoption, tool sprawl and consolidation, security and governance and modernization.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Map how these buyers decide, including budget ownership, workflows, evaluation criteria, and the roles of technical influencers and executive sponsors.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Create technically credible content across the buyer journey, such as POVs, solution narratives, demos, executive briefings, and whitepapers.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Act as the subject matter expert across Asana's portfolio, partnering with Core PMMs to connect products to IT priorities, such as AI governance, tool consolidation, and scaling AI agents safely across the enterprise.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Equip the sales field for technical conversations with discovery guides, objection handling, competitive positioning, battlecards, and customer proof.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Shape new-logo acquisition campaigns in close partnership with Campaigns to generate net-new pipeline.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Represent the voice of the customer by bringing IT audience and market feedback into product and positioning decisions.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Create sales enablement and ensure the success of sales plays.</div> </li> </ul> <h1 data-path-to-node="8,0">About you</h1> <ul class="RichTextList-bulleted"> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">7+ years of experience in product marketing, audience marketing, or GTM at an enterprise software company.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Deep understanding of IT and technical buyers, including how stack, vendor, and budget decisions get made.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Experience in ITSM, developer tools, AI and automation platforms, or work management preferred.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Ability to explain complex technical and AI concepts clearly to both technical practitioners and executive audiences.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Comfortable in fast-moving categories where the narrative changes quarterly, with a point of view on where the market is heading.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Field-tested storyteller and writer who turns research into sales-ready content and pipeline-generating campaigns.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Data-driven, with experience using qualitative and quantitative research to set strategy and measure impact.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Strong presenter, equally at home in a CIO briefing or a sales enablement session, and a sharp editor who holds content to a high quality bar.</div> </li> </ul> <p id="p-rc_d43766e494550528-464" data-path-to-node="9,8,0"></p> <p id="p-rc_d43766e494550528-465" data-path-to-node="10"><span class="" data-path-to-node="10,0"><span class="citation-26070">At</span><span class="citation-26068 citation-26069 citation-26070 citation-end-26070"> Asana, we're committed to building teams that include a v</span><span class="citation-26068 citation-26069 citation-end-26069">ariety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission</span></span><span class="" data-path-to-node="10,2"><span class="citation-26066 citation-26067 citat