Senior Product Marketing Manager, Marketing & Operations Audiences

<h1 data-path-to-node="3,0">Senior Product Marketing Manager, Marketing & Operations Audiences </h1> <p><span class="" data-path-to-node="3,1"><sup class="superscript"></sup></span></p> <p id="p-rc_1636558c219d46fd-339" data-path-to-node="4"><span data-path-to-node="4,0">The Asana Product Marketing team fuels business growth and builds a brand customers love by creating campaigns and content to attract new accounts and inspire current ones to grow with us</span><span class="" data-path-to-node="4,1"><sup class="superscript"></sup></span><span data-path-to-node="4,2">. We're looking for a Senior Product Marketing Manager to join our Solutions and Audience Marketing team in Vancouver to own how Asana shows up to Marketing and Operations leaders and practitioners</span><span class="" data-path-to-node="4,3"><sup class="superscript"></sup></span><span data-path-to-node="4,4">. In this role, you will go deep on these buyers and their daily workflows, turning that knowledge into messaging, field-enablement assets, and net-new acquisition campaigns that expand our pipeline</span><span class="" data-path-to-node="4,5"><sup class="superscript"></sup></span><span class="" data-path-to-node="4,6">. You will also own the narrative for innovative capabilities like Agentic Work Management, partnering close<span class="citation-18250 citation-18251 citation-end-18251">ly with Core PMM, Product, and Sales teams<sup class="superscript" data-turn-source-index="1"></sup></span><span class="citation-18250 citation-end-18250"><sup class="superscript" data-turn-source-index="2"></sup></span></span><span class="" data-path-to-node="4,7"><sup class="superscript"></sup></span><span class="" data-path-to-node="4,8"><span class="citation-18248 citation-18249 citation-end-18249">.<sup class="superscript" data-turn-source-index="3"></sup></span><span class="citation-18248 citation-end-18248"><sup class="superscript" data-turn-source-index="4"></sup></span></span> </p> <p id="p-rc_1636558c219d46fd-340" data-path-to-node="5"><span class="" data-path-to-node="5,0"><span class="citation-18246 citation-18247 citation-end-18247">This role is based in our Vancouver office with an office-centric hybrid schedule<sup class="superscript" data-turn-source-index="5"></sup></span><span class="citation-18246 citation-end-18246"><sup class="superscript" data-turn-source-index="6"></sup></span></span><span class="" data-path-to-node="5,1"><sup class="superscript"></sup></span><span class="" data-path-to-node="5,2"><span class="citation-18244 citation-18245 citation-end-18245">. The standard in-office days are Monday, Tuesday, and Thursday<sup class="superscript" data-turn-source-index="7"></sup></span><span class="citation-18244 citation-end-18244"><sup class="superscript" data-turn-source-index="8"></sup></span></span><span class="" data-path-to-node="5,3"><sup class="superscript"></sup></span><span class="" data-path-to-node="5,4"><span class="citation-18242 citation-18243 citation-end-18243">. Most Asanas have the option to work from home on <sup class="superscript" data-turn-source-index="9"></sup></span><span class="citation-18242 citation-end-18242">Wednesdays<sup class="superscript" data-turn-source-index="10"></sup></span></span><span class="" data-path-to-node="5,5"><sup class="superscript"></sup></span><span class="" data-path-to-node="5,6"><span class="citation-18241 citation-end-18241">. Working from home on Fridays depends on the type of work you do and the teams with <sup class="superscript" data-turn-source-index="11"></sup></span>which you partner</span><span class="" data-path-to-node="5,7"><sup class="superscript"></sup></span><span data-path-to-node="5,8">. If you're interviewing for this role, your recruiter will share more about the in-office requirements</span><span class="" data-path-to-node="5,9"><sup class="superscript"></sup></span><span data-path-to-node="5,10">.</span> </p> <h1 data-path-to-node="6,0">What you’ll achieve</h1> <p><span class="" data-path-to-node="6,1"><sup class="superscript"></sup></span></p> <ul data-path-to-node="7"> <li> <p id="p-rc_1636558c219d46fd-341" data-path-to-node="7,0,0"><span data-path-to-node="7,0,0,0">Own the audience strategy, messaging, and positioning for Marketing and Operations buyers, aligning audience narratives with Asana's broader company positioning and revenue goals</span><span class="" data-path-to-node="7,0,0,1"><sup class="superscript"></sup></span><span data-path-to-node="7,0,0,2">.</span> </p> </li> <li> <p id="p-rc_1636558c219d46fd-342" data-path-to-node="7,1,0"><span data-path-to-node="7,1,0,0">Develop deep subject matter expertise on target buyer personas, uncovering insights into their workflows, team structures, tooling budgets, KPIs, and software evaluation criteria</span><span class="" data-path-to-node="7,1,0,1"><sup class="superscript"></sup></span><span data-path-to-node="7,1,0,2">.</span> </p> </li> <li> <p id="p-rc_1636558c219d46fd-343" data-path-to-node="7,2,0"><span data-path-to-node="7,2,0,0">Create compelling content across the entire buyer journey, ranging from core narratives and web copy to whitepapers, product demos, and customer-facing presentations</span><span class="" data-path-to-node="7,2,0,1"><sup class="superscript"></sup></span><span data-path-to-node="7,2,0,2">.</span> </p> </li> <li> <p id="p-rc_1636558c219d46fd-344" data-path-to-node="7,3,0"><span data-path-to-node="7,3,0,0">Partner cross-functionally with Core PMM and Product teams to translate Agentic Work Management capabilities (including prebuilt AI Teammates and no-code automations) into clear, persona-specific value propositions</span><span class="" data-path-to-node="7,3,0,1"><sup class="superscript"></sup></span><span data-path-to-node="7,3,0,2">.</span> </p> </li> <li> <p id="p-rc_1636558c219d46fd-345" data-path-to-node="7,4,0"><span data-path-to-node="7,4,0,0">Equip sales and customer-facing teams with high-impact enablement tools, such as competitive battlecards, discovery guides, customer proof points, and pitch decks</span><span class="" data-path-to-node="7,4,0,1"><sup class="superscript"></sup></span><span data-path-to-node="7,4,0,2">.</span> </p> </li> <li> <p id="p-rc_1636558c219d46fd-346" data-path-to-node="7,5,0"><span data-path-to-node="7,5,0,0">Collaborate closely with the Campaigns team to architect and execute new-logo acquisition campaigns that generate net-new qualified pipeline</span><span class="" data-path-to-node="7,5,0,1"><sup class="superscript"></sup></span><span data-path-to-node="7,5,0,2">.</span> </p> </li> <li> <p id="p-rc_1636558c219d46fd-347" data-path-to-node="7,6,0"><span data-path-to-node="7,6,0,0">Partner across the organization to identify customer champions and showcase stories highlighting how Marketing and Ops teams drive measurable outcomes with Asana</span><span class="" data-path-to-node="7,6,0,1"><sup class="superscript"></sup></span><span data-path-to-node="7,6,0,2">.</span> </p> </li> <li> <p id="p-rc_1636558c219d46fd-348" data-path-to-node="7,7,0"><span data-path-to-node="7,7,0,0">Champion the voice of the customer by channeling market insights and buyer feedback directly into product roadmap and positioning decisions</span><span class="" data-path-to-node="7,7,0,1&q