Senior Product Marketing Manager, IT and AI Transformation

<h1 data-path-to-node="3,0">Senior Product Marketing Manager, IT & AI Audiences</h1> <p> </p> <p id="p-rc_d43766e494550528-446" data-path-to-node="4"><span data-path-to-node="4,0">The Asana Product Marketing team fuels business growth and builds a brand customers love by creating campaigns and content to attract new accounts and inspire current ones to grow with us</span><span class="" data-path-to-node="4,2">. We’re looking for a Senior Product Marketing Manager to join our Audience Marketing team in Vancouver to own how Asana shows up to CIOs, digital transformation leaders, and IT Operations practitioners</span><span data-path-to-node="4,4">. In this role, you will turn deep knowledge of tool consolidation, AI adoption, governance, and the shift to agentic workflows into technically credible messaging, high-impact field enablement assets, and acquisition campaigns that drive net-new pipeline</span><span class="" data-path-to-node="4,6">. You will also own the narrative for solutions like StackAI by Asana and Asana Service Management, collaborating closely across P<span class="citation-26085 citation-26086 citation-end-26086">roduct Marketing, Sales, and Product teams</span></span><span class="" data-path-to-node="4,8"><span class="citation-26083 citation-26084 citation-end-26084">.</span></span></p> <p id="p-rc_d43766e494550528-447" data-path-to-node="5"><span class="" data-path-to-node="5,0"><span class="citation-26081 citation-26082 citation-end-26082">This role is based in our Vancouver office with an office-centric hybrid schedule</span></span><span class="" data-path-to-node="5,2"><span class="citation-26079 citation-26080 citation-end-26080">. The standard in-office days are Monday, Tuesday, and Thursday</span></span><span class="" data-path-to-node="5,4"><span class="citation-26077 citation-26078 citation-end-26078">. Most Asanas have the option to work from home on </span><span class="citation-26077 citation-end-26077">Wednesdays</span></span><span class="" data-path-to-node="5,6"><span class="citation-26076 citation-end-26076">. Working from home on Fridays depends on the type of work you do and the teams with </span>which you partner</span><span data-path-to-node="5,8">. If you're interviewing for this role, your recruiter will share more about the in-office requirements</span><span data-path-to-node="5,10">.</span></p> <h1 data-path-to-node="6,0">What you’ll achieve</h1> <p> </p> <ul data-path-to-node="7"> <li> <p id="p-rc_d43766e494550528-448" data-path-to-node="7,0,0"><span data-path-to-node="7,0,0,0">Own the audience strategy, messaging, and positioning for CIO, digital transformation, and IT Operations personas, aligning audience narratives with Asana's broader company positioning and revenue targets</span><span data-path-to-node="7,0,0,2">.</span></p> </li> <li> <p id="p-rc_d43766e494550528-449" data-path-to-node="7,1,0"><span data-path-to-node="7,1,0,0">Develop deep subject matter expertise on key drivers of stack change, including enterprise AI adoption, tool sprawl and consolidation, security, governance, and ITSM modernization</span><span data-path-to-node="7,1,0,2">.</span></p> </li> <li> <p id="p-rc_d43766e494550528-450" data-path-to-node="7,2,0"><span data-path-to-node="7,2,0,0">Map IT buyer decision journeys, detailing budget ownership, evaluation frameworks, and the critical dynamics between technical influencers and executive sponsors</span><span data-path-to-node="7,2,0,2">.</span></p> </li> <li> <p id="p-rc_d43766e494550528-451" data-path-to-node="7,3,0"><span data-path-to-node="7,3,0,0">Author technically credible content across the buyer journey, ranging from point-of-view pieces and solution narratives to product demos, executive briefings, and whitepapers</span><span data-path-to-node="7,3,0,2">.</span></p> </li> <li> <p id="p-rc_d43766e494550528-452" data-path-to-node="7,4,0"><span data-path-to-node="7,4,0,0">Partner cross-functionally with Core PMMs to connect products like StackAI by Asana and Asana Service Management to executive IT priorities, focusing on governance, consolidation, and scaling AI agents safely across the enterprise</span><span data-path-to-node="7,4,0,2">.</span></p> </li> <li> <p id="p-rc_d43766e494550528-453" data-path-to-node="7,5,0"><span data-path-to-node="7,5,0,0">Equip sales and customer-facing teams for technical conversations with discovery guides, objection handling, competitive battlecards, and customer proof points</span><span data-path-to-node="7,5,0,2">.</span></p> </li> <li> <p id="p-rc_d43766e494550528-454" data-path-to-node="7,6,0"><span data-path-to-node="7,6,0,0">Architect and execute new-logo acquisition campaigns in close partnership with the Campaigns team to generate net-new qualified pipeline</span><span data-path-to-node="7,6,0,2">.</span></p> </li> <li> <p id="p-rc_d43766e494550528-455" data-path-to-node="7,7,0"><span data-path-to-node="7,7,0,0">Champion the voice of the customer by channeling IT audience and market feedback directly into product roadmap and positioning decisions</span><span data-path-to-node="7,7,0,2">.</span></p> </li> </ul> <h1 data-path-to-node="8,0">About you</h1> <p> </p> <ul data-path-to-node="9"> <li> <p id="p-rc_d43766e494550528-456" data-path-to-node="9,0,0"><span data-path-to-node="9,0,0,0">Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making</span><span data-path-to-node="9,0,0,2">.</span></p> </li> <li> <p id="p-rc_d43766e494550528-457" data-path-to-node="9,1,0"><span data-path-to-node="9,1,0,0">Extensive background in product marketing, audience marketing, or go-to-market strategy within an enterprise software company</span><span data-path-to-node="9,1,0,2">.</span></p> </li> <li> <p id="p-rc_d43766e494550528-458" data-path-to-node="9,2,0"><span data-path-to-node="9,2,0,0">Deep understanding of IT and technical buyers, including how modern architecture, vendor selection, and budget decisions are evaluated and approved</span><span data-path-to-node="9,2,0,2">.</span></p> </li> <li> <p id="p-rc_d43766e494550528-459" data-path-to-node="9,3,0"><span data-path-to-node="9,3,0,0">Background in ITSM, developer tools, AI and automation platforms, or work management software</span><span data-path-to-node="9,3,0,2">.</span></p> </li> <li> <p id="p-rc_d43766e494550528-460" data-path-to-node="9,4,0"><span data-path-to-node="9,4,0,0">Demonstrated ability to translate complex technical and AI concepts into compelling narratives for both technical practitioners and C-level executive audiences</span><span data-path-to-node="9,4,0,2">.</span></p> </li> <li> <p id="p-rc_d43766e494550528-461" data-path-to-node="9,5,0"><span data-path-to-node="9,5,0,0">Comfortable navigating fast-moving categories where narratives evolve quickly, bringing a strong point of view on where the market and AI landscape are heading</span><span data-path-to-node="9,5,0,2">.</span></p> </li> <li> <p id="p-rc_d43766e494550528-462" data-path-to-node="9,6,0"><span data-path-to-node="9,6,0,0">Skilled storyteller and communicator who translates user research and customer insights into sales-ready assets and pipeline-generating campaigns</span><span data-path-to-node="9,6,0,2">.</span></p> </li> <li> <p id="p-rc_d43766e494550528-463" data-path-to-node="9,7,0"><span class="" data-path-to-node="9,7,0,0"><span class="citation-26075 citation-end-26075">Analytical mindset with experience leveraging qualitative research and quantitative performance metrics to shape strategy and evaluate impact</span></span><span class="" data-path-to-node="9,7,0,2"><span class="citation-26074 citation-end-26074">.</span></span></p> </li> <li> <p id="p-rc_d43766e494550528-464" data-path-to-node=&