Jobs at Fellow

3 open positions · $95,000 - $275,000

Open roles

Financial Analyst Vice President, DTC & eCommerce Principal Product Manager

Financial Analyst

San Francisco, CA, US$95,000 - $125,000/yr

About Fellow We believe that the act of making should be meaningful and fulfilling, done with intention and precision. Fellow makes beautifully functional tools for any kitchen, designed in San Francisco and used around the world. When the simple motions of life become small moments of joy, that’s Everyday Magic. This role is based in our San Francisco, CA office and requires regular in-office presence in accordance with company policy. Who You Are Fellow is looking for a Financial Analyst, who will have a critical role in annual planning, forecasting, and business performance analysis. This is a highly visible role, with the opportunity to work closely with stakeholders of all levels across the business. A successful candidate will bring strong analytical thinking and financial modeling skills, exceptional attention to detail, and a proactive, solutions-oriented mindset. You are someone who is constantly looking for ways to improve how we work by leveraging AI, automation, and new technologies to drive efficiency. This role requires building and maintaining stakeholder relationships while managing multiple, competing priorities. This role will report to the Director of FP\&A. You will coordinate financial forecasting, lead forecast-versus-actual discussions with spend and channel owners, and deliver financial insights to drive business performance and informed decision-making. This role will also support the annual planning process. What You’ll Do * Partner closely with the Director of FP\&A to support annual budget planning, periodic forecasting cycles, and Board of Directors reporting. * Analyze financial results and lead monthly financial performance meetings with key stakeholders, to review spend variances and forecast adjustments. * Partner with commercial business leaders to support demand planning. * Perform omni-channel gross margin analysis, identify trends, and communicate insights to drive business performance. * Develop and maintain financial models, reports, and analyses to support business planning and strategic decision-making. * Advance the ways in which our team leverages AI, automation, and advocate for new ways of working to drive the effectiveness and efficiency. Qualifications * Bachelor’s degree in finance, economics, accounting, or a related field. * 3+ years of experience in FP\&A, financial analysis, or corporate finance, preferably in the consumer goods industry. * Strong financial modeling and analytical skills, including advanced proficiency in Excel. * Exceptional attention to detail, critical thinking, and problem-solving skills. * Ability to build strong, cross-functional relationships across the business and effectively collaborate with stakeholders at all levels. * Strong communication skills, with the ability to translate complex financial information into clear, actionable insights. * Ability to manage multiple priorities and deadlines in a fast-paced environment. * Experience with financial planning systems, ERP platforms, or business intelligence tools is a plus. * Champion of process improvement, automation, and innovation. Why You’ll Love This Role * A creative, fast-moving environment where ideas turn into action * Competitive compensation including employee bonus and equity plan * Generous paid time off plan * 401k with company contribution after 6 months of employment * Medical/dental/vision insurance * Better Yourself Wellness credit \& Better Your Community donation matching * Monthly Fitness Stipend * Summer Fridays * Paid Parental Leave * Generous discount on Fellow products * Best coffee anywhere The salary range for this position is $95,000 - $125,000 per year, plus bonus \& equity. We intentionally publish salary ranges to promote transparency and set clear expectations. Final compensation is determined based on a number of factors, including relevant experience, skills, expertise, scope of previous work, demonstrated impact, and internal equity. As a result, not every candidate will be hired at the top of the range. Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. Fellow is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws. Compensation Range: $95K - $125K

6 days agovia jobspyApply ›

Vice President, DTC & eCommerce

San Francisco, CA, US$260,000 - $275,000/yr

About Fellow We believe that the act of making should be meaningful and fulfilling, done with intention and precision. Fellow makes beautifully functional tools for any kitchen, designed in San Francisco and used around the world. When the simple motions of life become small moments of joy, that's Everyday Magic. We’re looking for a Vice President of DTC \& eCommerce to be the operating leader of Fellow's global direct-to-consumer business. You'll own the full picture — performance reporting and forecasting, growth marketing strategy and agency management, digital product direction, and the cross-functional coordination that keeps a fast-moving e-commerce business running. You'll help build and lead a capable team (CRM, site merchandising, SEO, digital product) across internal and external partners while personally driving the analytical and strategic work that shapes how the business grows. This role reports to the CMO and partners closely with Finance, Brand, Marketing, Product, and Operations. This role is based in our San Francisco, CA office and requires regular in-office presence in accordance with company policy. What You'll Do Performance \& Strategy * Own weekly and monthly DTC performance reporting — diagnose what's working and what's not, and drive the team to act on it * Maintain and evolve the top-down revenue forecast; reconcile monthly with the agency's bottom-up model and Finance's SKU-level basket model * Lead monthly financial review preparation for DTC — build the narrative that connects P\&L results to operational drivers * Drive annual and ongoing strategic planning for the DTC channel * Leverage AI to automate reporting and elevate the quality of our analysis Growth Marketing * Serve as the internal owner of growth marketing; manage the relationship with the performance marketing agency * Oversee the creative production pipeline across internal teams and external partners * Own paid media strategy, spend allocation, attribution, and performance accountability Lifecycle/Retention * Lead the partner lifecycle marketing strategy across onboarding, activation, engagement, growth, advocacy, and retention. * Create personalized engagement strategies across digital, email, web, portal, event, and community channels. * Use data and insights to deliver more relevant content, experiences, and calls to action for different partner audiences. Team \& Channel Leadership * Lead and develop the DTC team across CRM/retention, site merchandising, SEO, and digital product * Facilitate weekly team cadence — not just status updates, but problem-solving and prioritization * Manage vendor relationships and tech stack decisions (reviews platform, email/SMS, accessibility, dev partners, etc.) * Be the cross-functional connective tissue — advocate for DTC resources, resolve blockers, and drive urgency when needed Analytics \& Data * Drive complex analyses: new vs. repeat customer dynamics, cohort behavior, LTV modeling, and product family performance * Leverage BigQuery, Amplitude, Looker, and Shopify data to inform decisions * Build and maintain automated reporting workflows, integrating AI into everyday processes Qualifications * Have 10+ years of experience in DTC e-commerce, with at least 2–3 years in a leadership role owning a P\&L or channel * Are deeply analytical — you can build and maintain financial models and instinctively reach for data to drive decisions * Have managed performance marketing agencies and understand the mechanics of paid media, attribution, and creative production * Can translate data into narrative and narrative into action — you don't just report numbers, you drive outcomes * Are a strong cross-functional operator who can influence without authority and drive urgency when it matters * Have experience managing and developing a team, helping individual contributors grow into more strategic thinkers * Are constantly exploring how to leverage AI tools to work smarter and move faster * Thrive in a fast-paced, resource-constrained environment where you wear many hats * Genuinely care about premium consumer products (coffee enthusiasm is a big plus) * Ideally have global DTC experience Why You'll Love This Role * A creative, fast-moving environment where ideas turn into action * Competitive compensation including employee equity plan * Generous paid time off plan * 401k with company contribution after 6 months of employment * Medical/dental/vision insurance * Better Yourself Wellness credit \& Better Your Community donation matching * Monthly Fitness Stipend * Summer Fridays * Paid Parental Leave * Generous discount on Fellow products * Best coffee anywhere Salary Range: $260,000–$275,000 (final offer dependent on level and experience). Plus, bonus and equity package. We intentionally publish salary ranges to promote transparency and set clear expectations. Final compensation is determined based on a number of factors, including relevant experience, skills, expertise, scope of previous work, demonstrated impact, and internal equity. As a result, not every candidate will be hired at the top of the range. Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. Fellow is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws. Compensation Range: $260K - $275K

6 days agovia jobspyApply ›

Principal Product Manager

San Francisco, CA, US$190,000 - $210,000/yr

About Fellow We believe that the act of making should be meaningful and fulfilling, done with intention and precision. Fellow makes beautifully functional tools for any kitchen, designed in San Francisco and used around the world. When the simple motions of life become small moments of joy, that’s Everyday Magic. We’re looking for a Principal Product Manager to focus on and own a category through future accessories and platform extensions. You’ll act as the “mini-CEO” of the category, owning the product vision, roadmap, and commercial outcomes across DTC, retail, and global markets. This role is based in our San Francisco, CA office and requires regular in-office presence in accordance with company policy. Who You Are You thrive in highly cross-functional environments, operating at the intersection of coffee excellence, engineering, design, and business. You have translated customer insights and market trends into a clear product strategy, and you’re comfortable making courageous tradeoffs between cost, features, and timelines. You excel at driving alignment from early concept through launch and post-launch optimization. As a senior individual contributor, you’re confident in influencing decisions at the highest levels of the organization. You’re comfortable presenting to executives and board members, and you have collaborated with leaders across Product Engineering, R\&D, Marketing, and Commercial teams. What You’ll Do * Product Vision \& Strategy + Own the end-to-end product vision and long-term roadmap + Build and maintain a deep understanding of the brewing landscape (home and prosumer), competitive set, and emerging technologies. * Customer \& Market Insight + Drive qualitative and quantitative research with home baristas, prosumers, cafes, and partners to uncover needs, pain points, and opportunities. + Synthesize insights into clear problem statements and prioritized opportunities, balancing enthusiast feature asks with broad-market needs and price sensitivity. * Roadmap, Requirements \& Tradeoffs + Own PRDs and requirements from early concept through launch, working closely with R\&D and Product Engineering. + Make explicit tradeoffs between cost, complexity, performance, and schedule; be the final decision-maker on feature set vs. price point for your product line. + Partner with Finance and Commercial teams to build and pressure test business cases, including forecast, margin, and portfolio positioning. * Cross-Functional Leadership (IC, not people manager) + Lead cross-functional pods across R\&D, Product Engineering, Firmware/Software, UX, Industrial Design, Operations, Marketing, CX, and Sales to deliver on roadmap goals. + Build tight partnerships with R\&D on early concept development and coffee performance, with Product Engineering on execution, validation, and reliability, and with Software PM \& UX on connected experiences. + Drive clarity, documentation, and decision-making so teams move quickly and stay aligned. * Go-to-Market \& Lifecycle Ownership + Own key elements of go-to-market strategy in partnership with Marketing, Sales, and CX (positioning, messaging, pricing, launch sequencing). + Define success metrics (adoption, NPS, margin, attach rates, field quality) and run post-launch reviews. + Steward the full lifecycle of the brewing portfolio, including derivative SKUs, line extensions, and end-of-life decisions. * Platform \& Portfolio Thinking + Ensure brewing roadmap fits within Fellow’s broader ecosystem strategy (grinders, brewers, kettles, analog, software). + Look for platform and component re-use opportunities to reduce complexity and cost without compromising experience. Qualifications * 8–10+ years of Product Management experience, including significant time as a senior IC working on complex, cross-functional products. * Proven track record of shipping successful consumer hardware products; experience in coffee, kitchen appliances, or prosumer devices is a strong plus. * Demonstrated ability to own a product line P\&L-level view (pricing, margin, mix) and make tradeoffs between features, cost, and schedule. * Strong technical fluency working with hardware, firmware, and software teams. * Experience working closely with brand and marketing teams on positioning, messaging, and go-to-market strategy for premium consumer products. * Exceptional communication skills—able to create crisp narratives for executive and board-level audiences. * Deep customer empathy and passion for elevating everyday rituals—ideally, you’re a coffee enthusiast who cares about brewing quality and experience. * Comfortable operating in a fast-paced, high-growth environment with evolving structure and processes. Why You’ll Love This Role * A creative, fast-moving environment where ideas turn into action. * Competitive compensation including employee equity plan * Generous paid time off plan * 401k with company contribution after 6 months of employment * Medical/dental/vision insurance * Better Yourself Wellness credit \& Better Your Community donation matching * Monthly Fitness Stipend * Summer Fridays * Paid Parental Leave * Generous discount on Fellow products * Best coffee anywhere The salary range for this position is $190,000 - $210,000 plus bonus \& equity. We intentionally publish salary ranges to promote transparency and set clear expectations. Final compensation is determined based on a number of factors, including relevant experience, skills, expertise, scope of previous work, demonstrated impact, and internal equity. As a result, not every candidate will be hired at the top of the range. Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. Fellow is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws. Compensation Range: $190K - $210K

6 days agovia jobspyApply ›

Fellow office locations

San Francisco, CA, US

Track Fellow in your pipeline

Get AI-powered resume tailoring for Fellow roles, application tracking, and company research tools. Sign up free.