Marketing Analytics Lead Jobs

(Senior) Team Lead Marketing Analytics (all genders)

From $700/yr

Munich · Full-time · Data Analytics · Leadership We are looking for an experienced Marketing Analytics Team Lead to build and shape a new analytics function from the ground up. You'll work with SQL, Python, Looker, and AWS, partnering with senior marketing leadership on channel strategy, attribution, and revenue growth across Performance Marketing, SEO, CRM, and affiliate. Holidu is one of the world’s fastest-growing vacation rental technology companies. Our mission is to make booking and hosting holiday homes free of doubt and full of joy, by helping hosts generate more bookings with less work and helping guests find a holiday home they truly enjoy. Our team of 700 colleagues from 60+ nations shares a passion for tech, an ambition for constant improvement, and a relentless drive to bring the best experience to more than 40k vacation rental hosts and 4 million annual guests. Your future team Within the Marketing Technology department, we are building a new Marketing Analytics team and are looking for a Team Lead to shape it from the ground up. You’ll work closely with a wide range of Marketing stakeholders, ensuring they have the data, tools, and insights they need to drive sustainable growth. Moreover, you will also collaborate with data scientists and data engineers within the department to build best in class analytical solutions. Our Tech Stack * Database: AWS Stack (Redshift, Athena, Glue, S3). * Data Pipelines: Airflow, DBT. * Data Visualization: Looker. * Data Analytics: SQL, Python. * Collaboration: Git, Jira, Confluence, Slack. Your role in this journey * You'll be leading 2 data analysts and collaborating cross-functionally with data engineers and data scientists - fostering collaboration, learning, and analytical excellence. * Engage with senior marketing leadership on strategic projects, providing insights that influence channel strategy and budget decisions, and ultimately our revenue growth. * Translate marketing logic, for a diverse range of channels (e.g. Performance Marketing, SEO, CRM, affiliate) and use cases into analytical requirements and communicate complex findings clearly to both technical and commercial teams. * Support and partner with Marketing Technology on tracking, event design, and data flows to ensure data quality and reliable reporting frameworks. * Not shying away from hands-on work as an individual contributor (50% to start), while leading the team, diving deep into the details when needed. * Shape the future of marketing analytics at Holidu by recruiting top talent, setting clear goals, and developing your team personally and professionally. Your backpack is filled with * 5+ years of experience in Marketing or Customer Analytics roles, ideally with multi-channel marketing in a B2B or B2C organisation where marketing is a core performance driver. * Extensive hands-on expertise in at least one of the following: attribution, cost and revenue allocation, or bidding. * People management experience - this should not be your first leadership role. * A collaborative mindset with clear experience communicating with executive stakeholders and senior decision makers. * You are mission-driven, with a working backwards mentality (i.e. starting with customer needs) and clear experience managing and delivering complex projects with multiple stakeholders. Ability to translate business goals into analytical solutions and break down complex topics into actionable insights. * A strong personal or team focus on AI enablement: you actively use AI tools to enhance your coding, planning, and workflows, and can enable your team to do the same. Our adventure includes * Impact: Shape the future of travel with products used by millions of guests and thousands of hosts. At Holidu ideas become products, data drives decisions, and iteration fuels fast learning. Your work matters - and you’ll see the impact. * Learning: Grow professionally in a culture that thrives on curiosity and feedback. You’ll learn from outstanding colleagues, collaborate across disciplines, and benefit from mentorship, and personal learning budgets - with a strong focus on AI. * Great People: Join a team of smart, motivated and international colleagues who challenge and support each other. We celebrate wins and keep our culture fun, ambitious and human. Our customers are guests and hosts - people we can all relate to - making work meaningful and energizing. * Technology: Work in a modern tech environment. You’ll experience the pace of a scale-up combined with the stability of a proven business model, enabling you to build, test, and improve continuously. * Flexibility: Work a hybrid setup with 50% in-office time for collaboration, and spend up to 8 weeks a year from other inspiring locations. You’ll stay connected through regular events and meet-ups across our almost 30 offices. * Perks on Top: Of course, we also offer travel benefits, gym discounts, and other perks to keep you energized - but what truly sets us apart is the chance to grow in a dynamic industry, alongside amazing people, while having fun along the way. Need a sneak peek? Check out the adventure that awaits you on Instagram @lifeatholidu and dive straight into the world of Tech at Holidu for more insights! Want to travel with us? Apply online on our careers page! Your first travel contact will be Katharina from HR. We are committed to diversity in all aspects of our business. We encourage applications from all genders, all corners of the world and all individual backgrounds. You are welcome to submit your application without a photo and without stating your gender, date of birth, marital status, nationality or disability status (if applicable). If you require any special assistance when arranging interviews, office visits or the recruitment process in general, please contact the relevant HR person responsible for this job and we will do our best to accommodate your needs. Location Munich, Germany

Team Lead Marketing Analytics (relocation to Munich)

From $50/yr

(Senior) Team Lead Marketing Analytics Location: Munich, hybrid Our client is a high-growth travel tech marketplace operating at scale: millions of guests, tens of thousands of supply partners, and a data-driven culture at the core of how we grow. The Marketing Technology department is expanding, and they are building a dedicated Marketing Analytics function from scratch. This is a rare opportunity to shape something from the ground up at a company where data genuinely drives strategy. Your team You'll be the founding lead of a new Marketing Analytics team embedded within the Marketing Technology department. From day one you'll work closely with senior marketing stakeholders across channels and collaborate with data scientists and data engineers to build best-in-class analytical solutions. The tech stack * Database: AWS stack (Redshift, Athena, Glue, S3) * Data Pipelines: Airflow, dbt * Visualization: Looker * Analytics: SQL, Python * Collaboration: Git, Jira, Confluence, Slack What you'll do * Lead and develop a team of 2 data analysts, fostering collaboration, continuous learning, and analytical excellence * Partner with senior marketing leadership on strategic initiatives, providing insights that directly influence channel strategy, budget allocation, and revenue growth * Translate marketing logic across a diverse channel mix (Performance Marketing, SEO, CRM, Affiliate) into clear analytical requirements, and communicate findings to both technical and commercial audiences * Support the Marketing Technology team on tracking implementation, event design, and data flows to ensure data quality and a reliable reporting infrastructure * Stay hands-on as an individual contributor (approx. 50% of time, especially in the early phase), diving deep into the details when it matters * Build out the team over time, hiring top talent, setting clear goals, and growing people professionally and personally What you bring * 5+ years of experience in Marketing Analytics or Customer Analytics, ideally within a B2B or B2C organisation where marketing is a core performance driver and spans multiple channels * Deep hands-on expertise in at least one of the following: attribution modelling, cost and revenue allocation, or bidding strategy * Prior people management experience is a must * A proven track record of engaging executive and senior stakeholders, communicating complex analytical topics clearly and confidently * A mission-driven, customer-centric mindset: you start with business goals, translate them into analytical solutions, and break down complexity into actionable insights * Active use of AI tools in your day-to-day work (coding, planning, workflows), and the ability to bring your team along on that journey What's in it for you * Impact: your analysis shapes channel strategy and budget decisions at scale, with direct visibility into outcomes * Ownership: you're building the function, not inheriting it; the team, the processes, the standards are yours to define * Growth: learning culture, mentorship, personal development budgets, with a strong AI lens * Great people: international, high-calibre colleagues who push each other and celebrate together * Flexibility: hybrid setup (50% in-office), plus up to 8 weeks/year from other locations * Perks: travel benefits, gym discounts, events across nearly 30 offices worldwide

Marketing Analytics Lead

From $112,500/yr

<p>At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.</p> <p>We are looking to hire a Marketing Analytics Lead to join our Marketing Analytics team. This role is for a hands-on analyst who is passionate about telling stories with data, tackling complex problems, and directly influencing marketing strategy through rigorous analysis.</p> <p>You will be supporting the Product Marketing team with strategic analysis and measuring campaign impact. In addition to informing strategy, you will navigate the Marketing and Product worlds to understand how marketing efforts shape downstream product engagement and customer behavior. The ideal candidate has a background in strategic analysis and prior experience leveraging data and insights to develop strategy, measuring marketing campaign performance, and connecting marketing &amp; product work to business impact.&nbsp;</p> <h2><strong>Responsibilities:</strong></h2> <ul> <li>Perform data analysis using first party &amp; third party data, able to dissect business issues, analyze large amounts of data, and draw actionable conclusions</li> <li>Conduct deep-dive analyses to measure the effectiveness and ROI of marketing campaigns across various channels. Go beyond standard metrics to uncover the "why" behind performance.</li> <li>Build, maintain, and improve dashboards and reports that track key marketing KPIs. Ensure that stakeholders have access to timely and accurate data to inform their decisions.</li> <li>Design experiments to test hypotheses and analysis to measure business impact</li> <li>Define, measure and track key marketing metrics over time, occasionally performing deep dives to understand what drives change in metrics&nbsp;</li> <li>Translate insights into a cohesive narrative and present technical information to non-technical stakeholders</li> <li>Act as a dedicated analytical partner to marketing managers (e.g., Brand, Product Marketing, Growth). Provide the data and insights needed to refine strategies, set realistic goals, and execute effective campaigns.</li> </ul> <h2><strong>Experience:</strong></h2> <ul> <li>Degree (or related work experience) with a focus in analytics, statistics, economics, marketing, or other quantitative fields</li> <li>3+ years of experience in a data analytics role, specifically within marketing or a related field.</li> <li>Proficiency in SQL - able to write structured and efficient queries on large data sets</li> <li>Experience in Experimentation and A/B testing is preferred</li> <li>Experience in Marketing Models like Multi-Media Modeling / Attribution Modeling is a plus</li> <li>Advanced proficiency in Excel/Google Sheets for data analysis and modeling.</li> <li>Proficiency in a data visualization tool like Tableau, Looker, or similar.</li> <li>Experience with Python or R for data analysis is a strong plus.</li> <li>Strong analytical skills with the ability to tackle ambiguous problems, break them down, and deliver clear, actionable insights.</li> <li>Excellent communication skills, with a proven ability to present complex data and findings to a variety of stakeholders in a clear and compelling way.</li> <li>A strong attention to detail and a commitment to data accuracy and integrity.</li> <li>Ability to effectively collaborate with cross-functional partners, manage multiple competing priorities, and drive projects to completion.</li> </ul> <h2><strong>Benefits:</strong></h2> <ul> <li>Extended health and dental coverage options, along with life insurance and disability benefits</li> <li>Mental health benefits</li> <li>Family building benefits</li> <li>Child care and pet benefits</li> <li>Access to a Lyft funded Health Care Savings Account</li> <li>RRSP plan with company match to help save for your future</li> <li>In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service&nbsp;</li> <li>Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible.</li> <li>Subsidized commuter benefits and Lyft ride credits</li> </ul> <p>Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.&nbsp; Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.</p> <p>Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid</p> <p>The expected base pay range for this position in the Toronto area is CAD 90,000 - CAD $112,500, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.</p> <p>Lyft may use artificial intelligence to screen applicants, however, Lyft employees make the ultimate selection and hiring decisions.</p> <p>This job fills an existing vacancy.</p>

Marketing Analytics Lead

From $187,000/yr

About The Team Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences. Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies. Marketing Insights \& Analytics team specifically aims to to understand the markets, audiences, behaviors, attitudes and needs to shape outreach strategies and inform product and business decisions. We’re the strategic partner that discovers insights, specifically foundational understanding, insights for marketing strategy, thought leadership, measurement and tracking. About The Role You will be the analytics lead that defines a data-driven marketing development and measurement culture at OpenAI. This is critical as we hope to reach millions of users and businesses worldwide. In This Role, You Will * Define KPIs for campaigns and marketing programs. * Develop clear measurement frameworks. Implementing full-funnel measurement and attribution tools to inform marketing investment. Providing data and insights that allow the org to assess performance and drive planning. * Design experiments to measure marketing campaign impact * Analyze large data sets, design and perform statistical analysis * Explore marketing or behavioral data to identify trends and key insights that uncover new growth opportunities or areas for efficiency improvements. * Develop dashboards, reports and other ways of enabling the team to answer data questions in a self-serve way. * Lead/participate in xfn collaboration with other analytics and marketing teams. You Might Thrive In This Role If You * 7+ years experience in a quantitative role navigating a highly ambiguous environment * Experience designing experiments with clear insights utilizing SQL and Python * Experience working with marketing org designing tests (e.g. matched market, holdout/exposed) for campaigns. * Experience defining goals for campaigns and marketing programs. * Experience building measurement plans and capability * Familiar with data sources such as media measurement, web analytics, social listening, and brand lift studies. * Excellent communication skills with demonstrated ability to communicate with marketing and executives. * Nice-to-have: demonstrated prior experience in NLP, large language models or generative AI. Workplace \& Location: San Francisco is preferred. We operate on a hybrid model and expect team members to be in the office three days per week. We are open to remote candidates, with the expectation of frequent travel to San Francisco for team collaboration, planning, and key milestones. About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement. Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations. To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form. No response will be provided to inquiries unrelated to job posting compliance. We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link. OpenAI Global Applicant Privacy Policy At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology. Compensation Range: $187K - $260K

Business Analytics Lead - Marketing & Customer Analytics

$91,000 - $202,800/yr

Job Profile Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Business Analytics Lead within PNC's Marketing \& Customer Analytics organization, you will be based in Pittsburgh, PA; Cleveland, OH; Tyson's Corner, VA; or Washington, D.C. Job Summary: As a Business Analytics Lead in Digital Marketing Analytics, you won’t just crunch numbers; you’ll drive analytics excellence, unlock customer insights, and directly impact how millions of people experience our brand. In this high-impact individual contributor role, you’ll be the technical expert and strategic thinker who transforms complex data into clear, actionable intelligence. You’ll work hands on with data and help build dashboards, create compelling narratives through analytics, and provide recommendations that optimize our marketing campaigns and accelerate our growth. You’ll collaborate closely with business partners across marketing, finance, product, and analytics. We are seeking a dynamic, highly technical, and innovative analyst ready to elevate PNC’s digital marketing strategy in a rapidly evolving financial landscape. This is more than just dashboards and metrics; it is about transforming complex data into clear action that fuels customer growth and builds loyalty. What you’ll Do: * Drive hands-on analytics work across digital marketing campaigns (paid search, SEO, social, email, programmatic, etc.) to identify trends, optimize performance, and maximize ROI. * Write advanced SQL queries to extract, transform, and analyze data from enterprise data platforms including Hadoop, Teradata, and cloud-based systems. * Build, maintain, and enhance interactive dashboards and visualizations using tools like Tableau, Power BI, or Adobe Analytics to communicate insights effectively to stakeholders. * Develop and refine analytical models including attribution models, customer segmentation, and customer journey analytics to drive personalized experiences across channels. * Collaborate closely with marketing strategists, product teams, and finance stakeholders to define KPIs, translate business questions into analytical frameworks, and deliver actionable insights. * Design and analyze A/B tests, geo lift studies, and other experimentation strategies, providing analytical rigor to optimize campaign performance and inform strategic decisions. * Provide strategic guidance and subject matter expertise on digital marketing analytics best practices, emerging techniques, and optimization opportunities. * Mentor junior analysts informally, sharing technical knowledge and analytical approaches to build team capabilities. Who you Are: * You have a proven track record of success as a digital marketing analytics professional, with significant hands-on experience as a senior analyst or lead individual contributor. * You possess deep technical proficiency in SQL with demonstrated ability to write complex queries, optimize performance, and work with large-scale enterprise data platforms (Hadoop, Teradata, Spark, Impala, or similar). * You have a strong expertise in data visualization and dashboarding tools such as Tableau or Power BI. * You understand various digital marketing channels and are familiar with some of the digital marketing platforms (e.g. SA360, CM360, DV360, Adobe Analytics, Google Analytics, Google Ads, etc.) and the data they generate. * You are a strategic thinker with the ability to translate complex business questions into analytical frameworks and deliver clear, actionable recommendations. * You have strong story-telling skills with the ability to present complex data findings to both technical and non-technical audiences. * You are self-motivated and able to work independently while also collaborating effectively across multiple business functions. * You bring intellectual curiosity, a continuous learning mindset, and enthusiasm for mentoring others and sharing knowledge across the team. PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as mentor to more junior employees. Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development. Determining the optimal analytic approach and supporting development, implementation and enhancements. Assists peers with guidance on analytic approaches related to more complex solutions. Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making. Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. Qualifications Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position. Preferred Skills Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning Competencies Analytical Thinking, Business Acumen, Business Analytics, Consulting, Decision Making and Critical Thinking, Effective Communications, Emerging Technologies Work Experience Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Education Bachelors Certifications No Required Certification(s) Licenses No Required License(s) Pay Transparency Base Salary: $91,000.00 – $202,800.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance. Application Window Generally, this opening is expected to be posted for two business days from 06/05/2026, although it may be longer with business discretion. Benefits PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service. To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com . Disability Accommodations Statement If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com . Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions. Equal Employment Opportunity (EEO) PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. California Residents Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

Business Analytics Lead - Marketing & Customer Analytics

From $91,000/yr

R223455 Job Profile Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Business Analytics Lead within PNC's Marketing \& Customer Analytics organization, you will be based in Pittsburgh, PA; Cleveland, OH; Tyson's Corner, VA; or Washington, D.C. Job Summary As a Business Analytics Lead in Digital Marketing Analytics, you won’t just crunch numbers; you’ll drive analytics excellence, unlock customer insights, and directly impact how millions of people experience our brand. In this high-impact individual contributor role, you’ll be the technical expert and strategic thinker who transforms complex data into clear, actionable intelligence. You’ll work hands on with data and help build dashboards, create compelling narratives through analytics, and provide recommendations that optimize our marketing campaigns and accelerate our growth. You’ll collaborate closely with business partners across marketing, finance, product, and analytics. We are seeking a dynamic, highly technical, and innovative analyst ready to elevate PNC’s digital marketing strategy in a rapidly evolving financial landscape. This is more than just dashboards and metrics; it is about transforming complex data into clear action that fuels customer growth and builds loyalty. What You’ll Do * Drive hands-on analytics work across digital marketing campaigns (paid search, SEO, social, email, programmatic, etc.) to identify trends, optimize performance, and maximize ROI. * Write advanced SQL queries to extract, transform, and analyze data from enterprise data platforms including Hadoop, Teradata, and cloud-based systems. * Build, maintain, and enhance interactive dashboards and visualizations using tools like Tableau, Power BI, or Adobe Analytics to communicate insights effectively to stakeholders. * Develop and refine analytical models including attribution models, customer segmentation, and customer journey analytics to drive personalized experiences across channels. * Collaborate closely with marketing strategists, product teams, and finance stakeholders to define KPIs, translate business questions into analytical frameworks, and deliver actionable insights. * Design and analyze A/B tests, geo lift studies, and other experimentation strategies, providing analytical rigor to optimize campaign performance and inform strategic decisions. * Provide strategic guidance and subject matter expertise on digital marketing analytics best practices, emerging techniques, and optimization opportunities. * Mentor junior analysts informally, sharing technical knowledge and analytical approaches to build team capabilities. Who You Are * You have a proven track record of success as a digital marketing analytics professional, with significant hands-on experience as a senior analyst or lead individual contributor. * You possess deep technical proficiency in SQL with demonstrated ability to write complex queries, optimize performance, and work with large-scale enterprise data platforms (Hadoop, Teradata, Spark, Impala, or similar). * You have a strong expertise in data visualization and dashboarding tools such as Tableau or Power BI. * You understand various digital marketing channels and are familiar with some of the digital marketing platforms (e.g. SA360, CM360, DV360, Adobe Analytics, Google Analytics, Google Ads, etc.) and the data they generate. * You are a strategic thinker with the ability to translate complex business questions into analytical frameworks and deliver clear, actionable recommendations. * You have strong story-telling skills with the ability to present complex data findings to both technical and non-technical audiences. * You are self-motivated and able to work independently while also collaborating effectively across multiple business functions. * You bring intellectual curiosity, a continuous learning mindset, and enthusiasm for mentoring others and sharing knowledge across the team. PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description * Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as mentor to more junior employees. * Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development. * Determining the optimal analytic approach and supporting development, implementation and enhancements. * Assists peers with guidance on analytic approaches related to more complex solutions. * Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making. * Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: * Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. * Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. Qualifications Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position. Preferred Skills Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning Competencies Analytical Thinking, Business Acumen, Business Analytics, Consulting, Decision Making and Critical Thinking, Effective Communications, Emerging Technologies Work Experience Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Education Bachelors Certifications No Required Certification(s) Licenses No Required License(s) Pay Transparency Base Salary: $91,000.00 – $202,800.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance. Application Window Generally, this opening is expected to be posted for two business days from 06/05/2026, although it may be longer with business discretion. Benefits PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service. To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com. Disability Accommodations Statement If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions. Equal Employment Opportunity (EEO) PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. California Residents Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

Sr Lead Data Analyst (Marketing Advanced Analytics)

At Vanguard Personal Investor Marketing, we’re on a mission to help individuals achieve financial well-being by connecting them with our world-class investment products and services. Our team plays a critical role in shaping how we engage with prospects and clients—bringing the power of Vanguard’s trusted brand to life through data-driven, personalized marketing. This role will be pivotal in enhancing the performance of our marketing campaigns through advanced analytics, predictive modeling, and data science techniques. The ideal candidate will have a strong foundation in marketing analytics, statistical modeling, and campaign optimization, with the ability to translate complex data into actionable insights that drive ROI. This role suits someone who thrives at the intersection of marketing strategy, analytics, and data science. They will excel at addressing complex business questions using compelling analytical strategies and communicating these solutions to both technical and non-technical audiences to influence swift implementation. In this role you will: * Translate marketing and business needs into analytical requirements E.g., data, models required to build strategic analytical solution * Establish the analytical framework to successfully deliver business OKRs * Design a robust and streamlined data-lead strategy to drive marketing optimization at scale * Run BAU, proposed and other “what if” scenarios assessments to validate approach and evaluate impact * Design an actionable marketing operations and experimentation roadmap * Build consensus and influence senior stakeholders to gain confidence in analytics proposals * Continuously evangelize analytical and data-driven problem solving, strategic mindset \& experimentation best practices across the organization What it takes: * Minimum of eight years of related work experience with five years in advanced marketing strategy and optimization analytics * Bachelors degree in Marketing, Statistics, Data Science, Economics, or related field (Masters preferred) * Proficiency in Excel, SQL, Tableau, Python for data manipulation, optimization algorithms and modeling using big data cloud platforms * Understanding of A/B testing, regression, hypothesis testing, and statistical significance * Familiarity with Marketing and Funnel KPIs like ROI, LTV, Attribution Metrics, Engagement Metrics * Ability to translate complex data into actionable insights for non-technical stakeholders * Critical thinking \& problem-solving skills to identify optimization opportunities and designing experiments * Working cross-functionally and collaboratively with partner and support organizations E.g., Marketing, Sales, MarTech, Data Science, Data Engineering and other Analytics teams Special Factors Sponsorship Vanguard is not offering visa sponsorship for this position. About Vanguard At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best. How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.