Team Lead Marketing Analytics (relocation to Munich)

**(Senior) Team Lead Marketing Analytics** Location: Munich, hybrid Our client is a high\-growth travel tech marketplace operating at scale: millions of guests, tens of thousands of supply partners, and a data\-driven culture at the core of how we grow. The Marketing Technology department is expanding, and they are building a dedicated Marketing Analytics function from scratch. This is a rare opportunity to shape something from the ground up at a company where data genuinely drives strategy. **Your team** You'll be **the founding lead of a new Marketing Analytics team** embedded within the Marketing Technology department. From day one you'll work closely with senior marketing stakeholders across channels and collaborate with data scientists and data engineers to build best\-in\-class analytical solutions. **The tech stack** * **Database:** AWS stack (Redshift, Athena, Glue, S3\) * **Data Pipelines:** Airflow, dbt * **Visualization:** Looker * **Analytics:** SQL, Python * **Collaboration:** Git, Jira, Confluence, Slack **What you'll do** * Lead and develop a team of 2 data analysts, fostering collaboration, continuous learning, and analytical excellence * Partner with senior marketing leadership on strategic initiatives, providing insights that directly influence channel strategy, budget allocation, and revenue growth * Translate marketing logic across a diverse channel mix (Performance Marketing, SEO, CRM, Affiliate) into clear analytical requirements, and communicate findings to both technical and commercial audiences * Support the Marketing Technology team on tracking implementation, event design, and data flows to ensure data quality and a reliable reporting infrastructure * Stay hands\-on as an individual contributor (approx. 50% of time, especially in the early phase), diving deep into the details when it matters * Build out the team over time, hiring top talent, setting clear goals, and growing people professionally and personally **What you bring** * 5\+ years of experience in Marketing Analytics or Customer Analytics, ideally within a B2B or B2C organisation where marketing is a core performance driver and spans multiple channels * Deep hands\-on expertise in at least one of the following: **attribution modelling, cost and revenue allocation, or bidding strategy** * Prior people management experience is a must * A proven track record of engaging executive and senior stakeholders, communicating complex analytical topics clearly and confidently * A mission\-driven, customer\-centric mindset: you start with business goals, translate them into analytical solutions, and break down complexity into actionable insights * Active use of AI tools in your day\-to\-day work (coding, planning, workflows), and the ability to bring your team along on that journey **What's in it for you** * **Impact:** your analysis shapes channel strategy and budget decisions at scale, with direct visibility into outcomes * **Ownership:** you're building the function, not inheriting it; the team, the processes, the standards are yours to define * **Growth:** learning culture, mentorship, personal development budgets, with a strong AI lens * **Great people:** international, high\-calibre colleagues who push each other and celebrate together * **Flexibility:** hybrid setup (50% in\-office), plus up to 8 weeks/year from other locations * **Perks:** travel benefits, gym discounts, events across nearly 30 offices worldwide