Head Of Marketing Jobs

8 open positions found · Salary range: From $10

View Head of Influencer Marketing
J

Head of Influencer Marketing

JobgetherIreland

Accountabilities Influencer Marketing Strategy: Lead the development and implementation of influencer marketing strategies for major consumer brands across Germany, Austria, and Switzerland (DACH). Creator Management: Oversee creator-related processes, ensuring effective collaboration with influencers and content creators throughout campaign planning and execution. Creative Concepts and Scriptwriting: Develop engaging creative concepts, campaign briefs, and scripts that align with brand objectives, resonate with target audiences, and encourage meaningful engagement. Campaign Development: Translate marketing objectives into compelling creator-led campaigns, ensuring creative consistency and alignment with each brand's positioning and goals. Founder Collaboration: Work closely with company founders to define priorities, refine creative strategies, and contribute to the overall growth of the business and its clients. Performance Analysis: Monitor key performance indicators (KPIs), evaluate campaign results, and identify opportunities to improve content effectiveness and marketing outcomes. Creative Optimisation: Analyse content assets and identify successful creative formats, messaging approaches, and creator partnerships to strengthen campaign performance. Trend and Talent Discovery: Stay informed about emerging social media trends, creator opportunities, audience preferences, and high-performing content formats to maintain a competitive edge. Continuous Improvement: Apply insights from campaign performance and advanced creative training to refine processes, improve creative output, and support scalable influencer marketing operations. Requirements Relevant Experience: Proven experience in creative strategy, ideally within a marketing agency or brand environment, with a strong understanding of influencer marketing and creator-led campaigns. Influencer and Social Media Expertise: A solid understanding of social media platforms, creator ecosystems, audience engagement, and the factors that contribute to successful influencer campaigns. Creative Thinking: The ability to develop original concepts, write compelling scripts, and translate marketing objectives into engaging content ideas that resonate with target audiences. Trend Awareness: A strong instinct for identifying emerging social media trends, recognising high-performing content, and understanding what makes creators and campaigns successful. Analytical Skills: The ability to interpret campaign KPIs, evaluate creative performance, and use data-driven insights to optimise content and marketing strategies. Communication Skills: Excellent communication and interpersonal skills, with a genuine ability to understand people, build relationships, and collaborate effectively with creators and internal stakeholders. Strategic Mindset: The ability to connect creative execution with broader business objectives, prioritise effectively, and make informed decisions in a dynamic environment. Ownership and Initiative: A proactive, ambitious, and results-oriented approach, with the willingness to take responsibility, solve problems independently, and go the extra mile to achieve outstanding results. Commitment and Availability: The ability to dedicate the necessary time and energy to a demanding, growth-oriented role while maintaining high standards of execution. Remote Working Skills: Strong organisational skills and the ability to work independently, manage multiple priorities, and collaborate effectively in a fully remote environment. Benefits Competitive Salary: Earn between €5,000 and €10,000 per month, depending on experience and suitability for the role. Permanent Employment: Secure a long-term employment opportunity with the potential to grow alongside an expanding business. Fully Remote Work: Work from anywhere in the world. Flexible Working Hours: Enjoy flexibility in organising your schedule while remaining focused on campaign delivery and business outcomes. Professional Development: Access advanced creative training valued at over €100,000 to strengthen your strategic thinking and creative execution skills. Performance-Based Incentives: Opportunity to participate in success-sharing arrangements linked to business performance. Strategic Ownership: Take responsibility for creator management processes and influence the creative direction of campaigns for established consumer brands. Close Leadership Collaboration: Work directly with company founders, contributing ideas and gaining exposure to strategic business decisions. Career Growth: Expand your expertise in influencer marketing, creative strategy, creator partnerships, and performance-driven content development. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1

2 days agovia ats pollingApply ›
View Head of Marketing B2B Food Ingredients Distribution
J

Head of Marketing B2B Food Ingredients Distribution

JobgetherIreland

From $10/yr

Accountabilities Lead international marketing strategy: Develop and execute a global marketing strategy aligned with commercial priorities, business development objectives, and long-term growth plans. Drive category development and business growth: Identify opportunities across product categories, business units, and international markets, leveraging organisational synergies to accelerate commercial performance. Translate market intelligence into action: Monitor market trends, customer needs, competitive developments, and emerging opportunities, converting insights into actionable marketing and business development initiatives. Strengthen sales enablement: Collaborate with sales and business development teams to support customer acquisition, market penetration, and commercial growth through compelling value propositions, sales tools, presentations, and marketing materials. Build strategic supplier partnerships: Develop and implement joint marketing programmes with key suppliers, including co-marketing campaigns, supplier branding, communication concepts, and category development initiatives. Own global brand positioning: Define and evolve the corporate brand strategy, positioning, and identity, ensuring consistent execution across markets, communication channels, and customer touchpoints. Lead corporate communications: Oversee internal communications, external communications, and employer branding initiatives to strengthen brand awareness, reputation, and organisational engagement. Manage digital marketing and external partners: Improve the organisation's digital presence across websites, social media, and other digital communication channels while coordinating agencies, designers, and specialist partners. Develop international event strategies: Plan and oversee trade fairs, customer seminars, supplier conferences, webinars, and internal events to strengthen relationships and generate new commercial opportunities. Maximise marketing and event ROI: Establish effective planning, lead generation, performance measurement, and follow-up processes to ensure marketing activities deliver measurable results. Support regional marketing execution: Equip local country organisations with best practices, tools, and guidance to deliver effective regional campaigns while maintaining global consistency. Influence senior-level decisions: Work closely with commercial leadership and other key stakeholders to shape market development priorities, strengthen customer and supplier engagement, and support international expansion. Requirements Mandatory education: A degree in Food Technology is essential for this position. Extensive professional experience: At least 10 years of progressive experience in B2B marketing, business development, commercial leadership, or marketing roles closely connected to business development. Relevant industry background: Strong experience in food ingredients, flavours, nutrition, specialty chemicals, life sciences, or related B2B industries. Experience in ingredient distribution, specialty distribution, or B2B trading environments is particularly desirable. International expertise: Demonstrated experience working across multiple markets and cultures, with the ability to adapt marketing strategies to different commercial environments and customer needs. Strategic marketing leadership: A proven track record of developing and implementing marketing programmes that generate measurable commercial outcomes and support business growth. Strong commercial acumen: Ability to connect marketing strategy with revenue opportunities, customer acquisition, category development, market penetration, and broader business objectives. Technical product communication: Proven ability to translate complex or technical product features into clear, compelling customer value propositions and commercially relevant messaging. Supplier and stakeholder management: Excellent relationship-building, negotiation, communication, and influencing skills, with the confidence to collaborate across organisational levels and external partnerships. Project management and execution: Strong organisational skills and the ability to manage multiple international initiatives, coordinate stakeholders, and deliver projects effectively. Analytical and data-driven mindset: Ability to interpret market intelligence, evaluate campaign performance, measure return on investment, and use data to inform strategic decisions. Entrepreneurial leadership style: A proactive, hands-on, and results-oriented approach, with the ability to combine strategic thinking with practical execution and operate autonomously. Communication and presentation skills: Outstanding written and verbal communication skills, including the ability to develop persuasive presentations and communicate effectively with senior stakeholders, customers, and suppliers. Language proficiency: Fluent English is essential. Additional European languages are an advantage. Additional qualifications: Further education or professional qualifications in marketing are beneficial but not mandatory. Customer-focused approach: A strong commitment to understanding customer requirements, strengthening supplier relationships, and delivering marketing initiatives that create tangible business value. Benefits Permanent, full-time employment: A stable long-term opportunity with a standard 40-hour working week. Remote work flexibility: Work remotely within the Europe, Middle East, and Africa region, subject to employment and location arrangements. Generous annual leave: 30 days of annual leave. Strategic leadership opportunity: Lead the global marketing and business development agenda of an international food ingredients distribution business. Direct senior leadership exposure: Contribute to strategic decision-making and collaborate closely with senior commercial stakeholders. Significant business impact: Influence market positioning, category development, customer engagement, supplier partnerships, and international growth. International scope: Build relationships with customers, suppliers, and colleagues across multiple markets and cultures. High autonomy and visibility: Take ownership of strategic initiatives in an entrepreneurial environment where marketing directly supports commercial performance. Professional growth: Expand your leadership experience across B2B marketing, brand strategy, business development, and international market development. Prompt start: The position is available as soon as possible. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1

2 days agovia ats pollingApply ›
View Head of Growth Marketing
J

Head of Growth Marketing

JobgetherIreland

From $600/yr

Accountabilities Own paid user acquisition across Meta, Google, TikTok, Snapchat, and relevant advertising networks, managing budgets and performance against customer acquisition cost (CAC), return on ad spend (ROAS), and payback targets. Develop and execute comprehensive CRM and lifecycle marketing strategies covering customer segmentation, onboarding, repeat purchases, cross-selling, win-back campaigns, and re-engagement. Manage lifecycle communications across push notifications, email, SMS, and WhatsApp to improve customer engagement, retention, and lifetime value. Lead app store optimization initiatives and improve conversion rates from storefront visits to first purchases. Allocate and continuously optimize marketing budgets across channels, markets, and game titles based on unit economics and evolving campaign performance. Collaborate with the Data Team to establish a reliable view of acquisition and lifecycle performance, including attribution, incrementality testing, and campaign effectiveness. Establish a high-tempo experimentation program across advertising channels, target audiences, promotional offers, messaging, and creative formats. Lead and develop paid acquisition and creative specialists, setting clear objectives, creative briefing standards, and structured testing processes. Partner with market and game-title owners, Product, and Data teams to translate commercial objectives into campaigns that can be executed efficiently and measured accurately. Monitor performance metrics, identify growth opportunities, and rapidly adjust strategies to maximize profitability and sustainable customer growth. Balance long-term growth planning with hands-on execution, including campaign launches, audience development, creative briefs, and performance analysis. Requirements: At least 6 years of experience in growth marketing or performance marketing within gaming, e-commerce, consumer applications, or a similar digital business. Demonstrated success managing paid user acquisition at scale and building CRM or lifecycle marketing programs, with measurable results across CAC, ROAS, retention, and reactivation. Ability to translate quarterly growth strategies into practical execution, moving comfortably between high-level planning and hands-on campaign management. Strong analytical skills and experience using mobile measurement partners (MMPs), such as AppsFlyer or Adjust, alongside analytics and performance reporting tools. Proven ability to design, evaluate, and interpret experiments, understand attribution and incrementality, and make decisions based on unit economics. Strong creative judgment and an understanding of performance marketing creative, including the ability to develop briefs and establish effective creative testing processes. A high degree of ownership, commercial awareness, and accountability for marketing performance and business outcomes. Ability to thrive in a fast-moving, growth-stage environment and collaborate effectively with distributed, cross-functional teams. At least 2 years of team management experience is preferred. Experience developing direct-to-consumer strategies for a gaming publisher, particularly in webshop or digital storefront environments, is an advantage. Familiarity with African markets, the Middle East, or other emerging markets is considered a plus. Benefits: Company equity, providing an opportunity to share in the value created through your contributions. Remote working arrangement with a remote work allowance of $600 per year to enhance your home-working setup. Equipment provided to support effective and productive work. Learning and development opportunities, including courses, conferences, and professional training. Paid birthday leave to celebrate your special day. Opportunity to work with a diverse, international team in a dynamic, fast-growing digital business. Significant ownership and the opportunity to shape growth strategy, build a team, and drive measurable commercial impact. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1

1 week agovia ats pollingApply ›
View Head of Marketing
C

Head of Marketing

CplShannon, CE, IE

From $100,000/yr

Head of Marketing Our client, a high profile \& major employer in the Shannon region, have now engaged with us in Cpl to assist them in the recruitment of a Head of Marketing. This is a fantastic senior leadership level opportunity for an ambitious \& driven marketing manager to further develop their career in a fast paced, dynamic \& internationally focused role so if you’re interested, please apply! The Job: You will be a key part of the senior commercial leadership team \& will play a vital role in the delivery of all marketing strategies \& activities across the business, as well as leading \& motivating your marketing team to ensure continued growth \& success for the organisation. More specifically you will be responsible for developing \& implementing group wide marketing strategies, developing multi-year marketing team budgets \& resources to support key business objectives, collaborating with external stakeholders \& partners on projects, leveraging marketing data analytics to optimise effectiveness, overseeing major PR/communications \& digital marketing campaigns, leading \& motivating your marketing team to deliver on specific growth objectives \& collaborate with other senior leaders \& management groups across the business to drive further growth \& success. Your Skills \& Experience that we need : * 3rd level degree qualified ideally in marketing, business studies or a closely related discipline. * 6-8+ years’ relevant experience ideally gained in a senior marketing position. * Proficient in MS Office and office management software * Excellent inter-personal skills \& ability to engage with stakeholders, both internal \& external, at all levels. * Proven ability to manage a diverse team. The Offer: The role is a permanent role with base salary depending on experience/qualifications but expected to range up to approx. 100k + benefits \& annual bonus to reflect the seniority \& remit of the position. Candidates must hold full eligibility to live \& work in Ireland permanently to be considered. How to Apply : If you’re interested in applying or want to know more about this job, contact Thomas Hogan in CPL Limerick in complete confidence on 0860279756 / 061221701 or email your CV to thomas.hogan@cpl.ie For a full list of open jobs, have a look at www.cpl.ie

1 month agovia search feedApply ›
View Head of Marketing B2B Food Ingredients Distribution
J

Head of Marketing B2B Food Ingredients Distribution

JobgetherNetherlands

From $10/yr

Accountabilities Lead international marketing strategy: Develop and execute a global marketing strategy aligned with commercial priorities, business development objectives, and long-term growth plans. Drive category development and business growth: Identify opportunities across product categories, business units, and international markets, leveraging organisational synergies to accelerate commercial performance. Translate market intelligence into action: Monitor market trends, customer needs, competitive developments, and emerging opportunities, converting insights into actionable marketing and business development initiatives. Strengthen sales enablement: Collaborate with sales and business development teams to support customer acquisition, market penetration, and commercial growth through compelling value propositions, sales tools, presentations, and marketing materials. Build strategic supplier partnerships: Develop and implement joint marketing programmes with key suppliers, including co-marketing campaigns, supplier branding, communication concepts, and category development initiatives. Own global brand positioning: Define and evolve the corporate brand strategy, positioning, and identity, ensuring consistent execution across markets, communication channels, and customer touchpoints. Lead corporate communications: Oversee internal communications, external communications, and employer branding initiatives to strengthen brand awareness, reputation, and organisational engagement. Manage digital marketing and external partners: Improve the organisation's digital presence across websites, social media, and other digital communication channels while coordinating agencies, designers, and specialist partners. Develop international event strategies: Plan and oversee trade fairs, customer seminars, supplier conferences, webinars, and internal events to strengthen relationships and generate new commercial opportunities. Maximise marketing and event ROI: Establish effective planning, lead generation, performance measurement, and follow-up processes to ensure marketing activities deliver measurable results. Support regional marketing execution: Equip local country organisations with best practices, tools, and guidance to deliver effective regional campaigns while maintaining global consistency. Influence senior-level decisions: Work closely with commercial leadership and other key stakeholders to shape market development priorities, strengthen customer and supplier engagement, and support international expansion. Requirements Mandatory education: A degree in Food Technology is essential for this position. Extensive professional experience: At least 10 years of progressive experience in B2B marketing, business development, commercial leadership, or marketing roles closely connected to business development. Relevant industry background: Strong experience in food ingredients, flavours, nutrition, specialty chemicals, life sciences, or related B2B industries. Experience in ingredient distribution, specialty distribution, or B2B trading environments is particularly desirable. International expertise: Demonstrated experience working across multiple markets and cultures, with the ability to adapt marketing strategies to different commercial environments and customer needs. Strategic marketing leadership: A proven track record of developing and implementing marketing programmes that generate measurable commercial outcomes and support business growth. Strong commercial acumen: Ability to connect marketing strategy with revenue opportunities, customer acquisition, category development, market penetration, and broader business objectives. Technical product communication: Proven ability to translate complex or technical product features into clear, compelling customer value propositions and commercially relevant messaging. Supplier and stakeholder management: Excellent relationship-building, negotiation, communication, and influencing skills, with the confidence to collaborate across organisational levels and external partnerships. Project management and execution: Strong organisational skills and the ability to manage multiple international initiatives, coordinate stakeholders, and deliver projects effectively. Analytical and data-driven mindset: Ability to interpret market intelligence, evaluate campaign performance, measure return on investment, and use data to inform strategic decisions. Entrepreneurial leadership style: A proactive, hands-on, and results-oriented approach, with the ability to combine strategic thinking with practical execution and operate autonomously. Communication and presentation skills: Outstanding written and verbal communication skills, including the ability to develop persuasive presentations and communicate effectively with senior stakeholders, customers, and suppliers. Language proficiency: Fluent English is essential. Additional European languages are an advantage. Additional qualifications: Further education or professional qualifications in marketing are beneficial but not mandatory. Customer-focused approach: A strong commitment to understanding customer requirements, strengthening supplier relationships, and delivering marketing initiatives that create tangible business value. Benefits Permanent, full-time employment: A stable long-term opportunity with a standard 40-hour working week. Remote work flexibility: Work remotely within the Europe, Middle East, and Africa region, subject to employment and location arrangements. Generous annual leave: 30 days of annual leave. Strategic leadership opportunity: Lead the global marketing and business development agenda of an international food ingredients distribution business. Direct senior leadership exposure: Contribute to strategic decision-making and collaborate closely with senior commercial stakeholders. Significant business impact: Influence market positioning, category development, customer engagement, supplier partnerships, and international growth. International scope: Build relationships with customers, suppliers, and colleagues across multiple markets and cultures. High autonomy and visibility: Take ownership of strategic initiatives in an entrepreneurial environment where marketing directly supports commercial performance. Professional growth: Expand your leadership experience across B2B marketing, brand strategy, business development, and international market development. Prompt start: The position is available as soon as possible. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1

2 days agovia ats pollingApply ›
View Head of Influencer Marketing
J

Head of Influencer Marketing

JobgetherNetherlands

Accountabilities Influencer Marketing Strategy: Lead the development and implementation of influencer marketing strategies for major consumer brands across Germany, Austria, and Switzerland (DACH). Creator Management: Oversee creator-related processes, ensuring effective collaboration with influencers and content creators throughout campaign planning and execution. Creative Concepts and Scriptwriting: Develop engaging creative concepts, campaign briefs, and scripts that align with brand objectives, resonate with target audiences, and encourage meaningful engagement. Campaign Development: Translate marketing objectives into compelling creator-led campaigns, ensuring creative consistency and alignment with each brand's positioning and goals. Founder Collaboration: Work closely with company founders to define priorities, refine creative strategies, and contribute to the overall growth of the business and its clients. Performance Analysis: Monitor key performance indicators (KPIs), evaluate campaign results, and identify opportunities to improve content effectiveness and marketing outcomes. Creative Optimisation: Analyse content assets and identify successful creative formats, messaging approaches, and creator partnerships to strengthen campaign performance. Trend and Talent Discovery: Stay informed about emerging social media trends, creator opportunities, audience preferences, and high-performing content formats to maintain a competitive edge. Continuous Improvement: Apply insights from campaign performance and advanced creative training to refine processes, improve creative output, and support scalable influencer marketing operations. Requirements Relevant Experience: Proven experience in creative strategy, ideally within a marketing agency or brand environment, with a strong understanding of influencer marketing and creator-led campaigns. Influencer and Social Media Expertise: A solid understanding of social media platforms, creator ecosystems, audience engagement, and the factors that contribute to successful influencer campaigns. Creative Thinking: The ability to develop original concepts, write compelling scripts, and translate marketing objectives into engaging content ideas that resonate with target audiences. Trend Awareness: A strong instinct for identifying emerging social media trends, recognising high-performing content, and understanding what makes creators and campaigns successful. Analytical Skills: The ability to interpret campaign KPIs, evaluate creative performance, and use data-driven insights to optimise content and marketing strategies. Communication Skills: Excellent communication and interpersonal skills, with a genuine ability to understand people, build relationships, and collaborate effectively with creators and internal stakeholders. Strategic Mindset: The ability to connect creative execution with broader business objectives, prioritise effectively, and make informed decisions in a dynamic environment. Ownership and Initiative: A proactive, ambitious, and results-oriented approach, with the willingness to take responsibility, solve problems independently, and go the extra mile to achieve outstanding results. Commitment and Availability: The ability to dedicate the necessary time and energy to a demanding, growth-oriented role while maintaining high standards of execution. Remote Working Skills: Strong organisational skills and the ability to work independently, manage multiple priorities, and collaborate effectively in a fully remote environment. Benefits Competitive Salary: Earn between €5,000 and €10,000 per month, depending on experience and suitability for the role. Permanent Employment: Secure a long-term employment opportunity with the potential to grow alongside an expanding business. Fully Remote Work: Work from anywhere in the world. Flexible Working Hours: Enjoy flexibility in organising your schedule while remaining focused on campaign delivery and business outcomes. Professional Development: Access advanced creative training valued at over €100,000 to strengthen your strategic thinking and creative execution skills. Performance-Based Incentives: Opportunity to participate in success-sharing arrangements linked to business performance. Strategic Ownership: Take responsibility for creator management processes and influence the creative direction of campaigns for established consumer brands. Close Leadership Collaboration: Work directly with company founders, contributing ideas and gaining exposure to strategic business decisions. Career Growth: Expand your expertise in influencer marketing, creative strategy, creator partnerships, and performance-driven content development. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1

2 days agovia ats pollingApply ›
View Head of Growth Marketing
J

Head of Growth Marketing

JobgetherNetherlands

From $600/yr

Accountabilities Own paid user acquisition across Meta, Google, TikTok, Snapchat, and relevant advertising networks, managing budgets and performance against customer acquisition cost (CAC), return on ad spend (ROAS), and payback targets. Develop and execute comprehensive CRM and lifecycle marketing strategies covering customer segmentation, onboarding, repeat purchases, cross-selling, win-back campaigns, and re-engagement. Manage lifecycle communications across push notifications, email, SMS, and WhatsApp to improve customer engagement, retention, and lifetime value. Lead app store optimization initiatives and improve conversion rates from storefront visits to first purchases. Allocate and continuously optimize marketing budgets across channels, markets, and game titles based on unit economics and evolving campaign performance. Collaborate with the Data Team to establish a reliable view of acquisition and lifecycle performance, including attribution, incrementality testing, and campaign effectiveness. Establish a high-tempo experimentation program across advertising channels, target audiences, promotional offers, messaging, and creative formats. Lead and develop paid acquisition and creative specialists, setting clear objectives, creative briefing standards, and structured testing processes. Partner with market and game-title owners, Product, and Data teams to translate commercial objectives into campaigns that can be executed efficiently and measured accurately. Monitor performance metrics, identify growth opportunities, and rapidly adjust strategies to maximize profitability and sustainable customer growth. Balance long-term growth planning with hands-on execution, including campaign launches, audience development, creative briefs, and performance analysis. Requirements: At least 6 years of experience in growth marketing or performance marketing within gaming, e-commerce, consumer applications, or a similar digital business. Demonstrated success managing paid user acquisition at scale and building CRM or lifecycle marketing programs, with measurable results across CAC, ROAS, retention, and reactivation. Ability to translate quarterly growth strategies into practical execution, moving comfortably between high-level planning and hands-on campaign management. Strong analytical skills and experience using mobile measurement partners (MMPs), such as AppsFlyer or Adjust, alongside analytics and performance reporting tools. Proven ability to design, evaluate, and interpret experiments, understand attribution and incrementality, and make decisions based on unit economics. Strong creative judgment and an understanding of performance marketing creative, including the ability to develop briefs and establish effective creative testing processes. A high degree of ownership, commercial awareness, and accountability for marketing performance and business outcomes. Ability to thrive in a fast-moving, growth-stage environment and collaborate effectively with distributed, cross-functional teams. At least 2 years of team management experience is preferred. Experience developing direct-to-consumer strategies for a gaming publisher, particularly in webshop or digital storefront environments, is an advantage. Familiarity with African markets, the Middle East, or other emerging markets is considered a plus. Benefits: Company equity, providing an opportunity to share in the value created through your contributions. Remote working arrangement with a remote work allowance of $600 per year to enhance your home-working setup. Equipment provided to support effective and productive work. Learning and development opportunities, including courses, conferences, and professional training. Paid birthday leave to celebrate your special day. Opportunity to work with a diverse, international team in a dynamic, fast-growing digital business. Significant ownership and the opportunity to shape growth strategy, build a team, and drive measurable commercial impact. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1

1 week agovia ats pollingApply ›
View Head of Marketing & Growth
J

Head of Marketing & Growth

Accountabilities: As Head of Marketing & Growth, you will lead the marketing function from strategy through execution, ensuring that teams, campaigns, and budgets contribute to the organization's broader business objectives. Your responsibilities will include: Marketing strategy: Develop and implement a comprehensive marketing and growth strategy in collaboration with executive leadership, aligned with long-term business goals. Team leadership: Lead, develop, and motivate the internal marketing team while managing external agencies, contractors, and service providers. Campaign and launch management: Plan and oversee product launches, marketing campaigns, sales funnels, and promotional initiatives. Performance marketing: Drive performance marketing activities and optimize acquisition strategies to improve campaign effectiveness and business results. CRM and lifecycle marketing: Oversee CRM, email marketing, social media, and content initiatives to strengthen audience engagement and customer relationships. Live events and productions: Coordinate marketing activities connected to live events, content productions, and other brand experiences. Performance analysis: Monitor relevant KPIs, evaluate campaign results, identify opportunities, and translate data into actionable improvements. Budget ownership: Manage marketing budgets, allocate resources effectively, and take responsibility for marketing performance. Process development: Build efficient marketing processes, establish clear structures, and improve collaboration across the marketing function. Cross-functional collaboration: Work closely with executive leadership, sales, event management, and fulfillment teams to ensure coordinated execution and a consistent customer experience. Brand development: Contribute to the long-term positioning and growth of the brand across coaching, personal development, health, and transformation offerings. Requirements: The ideal candidate is an experienced marketing leader who combines strategic vision, strong people management, analytical thinking, and an entrepreneurial approach. You should be comfortable taking ownership of business outcomes while leading teams through a fast-moving growth environment. Key qualifications include: Several years of experience in a senior marketing leadership position. Proven experience building, managing, and developing high-performing marketing teams. Strong strategic and commercial thinking, with the ability to translate business objectives into effective marketing and growth plans. Excellent analytical skills and confidence working with marketing KPIs, performance metrics, and budgets. Experience managing product launches, marketing funnels, and digital marketing processes. Broad understanding of performance marketing, CRM, email marketing, social media, and content strategy. Strong leadership, communication, and stakeholder management skills. A structured, proactive, and solution-oriented working style, with a high degree of autonomy and accountability. The ability to manage multiple initiatives, coordinate internal and external stakeholders, and prioritize effectively. Willingness to travel frequently and enthusiasm for attending live events, content productions, and in-person team meetings. Flexibility to work remotely while maintaining close collaboration with colleagues across different locations. Benefits: Employment type: Full-time, permanent employment. Work arrangement: Flexible remote work combined with regular business travel. Leadership opportunity: Take ownership of the entire marketing function and play a central role in business growth. Strategic influence: Work directly with executive leadership on long-term marketing strategy and key business decisions. Creative autonomy: Enjoy significant scope to shape marketing initiatives, processes, and team structures. Collaborative environment: Join an ambitious team with short decision-making paths and close collaboration across functions. High-visibility projects: Lead impactful campaigns, product launches, live events, and content productions. Travel opportunities: Participate in events, productions, and team meetings in Germany and occasionally other European locations. Professional development: Access opportunities for personal and professional growth while expanding your leadership experience. Brand-building impact: Help shape the future of a growing brand in the coaching and personal transformation market. Start date: As soon as possible. Application materials: Candidates are asked to submit a CV, relevant references or work samples, and a short cover letter or video explaining why they are suited to the role. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1

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