Marketing Manager
About the Role Exim International is looking for an experienced, commercially minded Marketing Manager to lead the day-to-day operations of our marketing department. Operating across the food and meat industries, Exim has a diverse portfolio of B2B and consumer-facing brands, serving customers across retail, wholesale, butcheries and food manufacturing. We are looking for a hands-on leader who can translate marketing strategy into effective execution, manage a team and external partners, and take ownership of marketing performance. This role requires someone who is equally comfortable managing brands, developing campaigns, supporting sales teams and analysing results. The successful candidate will have the confidence and experience to make decisions independently and drive projects from concept through to completion.Key Responsibilities1. Marketing Leadership \& Management * Lead, develop and manage the marketing team, including brand and customer marketing functions. * Take ownership of day-to-day marketing operations, priorities, resource allocation and delivery. * Translate strategic marketing objectives into actionable plans, campaigns and measurable KPIs. * Manage marketing budgets, timelines and performance reporting. * Drive accountability, collaboration and continuous improvement within the team. 2. Brand \& Campaign Management * Oversee the execution of marketing strategies across Exim's B2B and consumer brands. * Manage integrated campaigns across digital, trade, retail, customer and promotional channels. * Ensure brand consistency and quality across all marketing activities. * Oversee product launches, promotional campaigns, marketing materials and brand activations. * Manage external creative, digital and media agencies, ensuring quality, efficiency and value for money. 3. Customer \& Trade Marketing * Work closely with Sales to develop and execute marketing initiatives that support customer acquisition, product penetration and sales growth. * Oversee trade marketing programmes, in-store activations, merchandising, point-of-sale materials and customer promotions. * Support marketing execution across Exim's different sales channels, including retail, wholesale, butcheries and food manufacturing. * Ensure marketing programmes are practical, commercially relevant and aligned with sales priorities. 4. Digital Marketing \& Performance * Oversee Exim's digital marketing activities, including social media, Google Ads, websites and online sales channels. * Manage digital agencies and ensure clear performance expectations and accountability. * Monitor campaign performance, website traffic, lead generation, conversions and return on digital investment. * Identify opportunities to optimise digital spend and improve marketing effectiveness. * Use data and insights to inform marketing decisions and future activity. 5. Marketing Performance \& Commercial Accountability * Establish and monitor meaningful marketing KPIs across brands, campaigns and channels. * Evaluate campaign effectiveness and marketing return on investment. * Manage marketing expenditure and identify opportunities to improve cost efficiency. * Provide regular performance reporting, insights and recommendations. * Ensure marketing activities deliver measurable value to the business. Experience \& Qualifications * Relevant tertiary qualification in Marketing, Business, Communications or a related field. * Minimum 5–7 years' marketing experience, including at least 2–3 years in a marketing management or senior leadership role. * Experience in FMCG, food, ingredients, manufacturing or a related industry would be advantageous. * Demonstrated experience managing people, agencies, campaigns and budgets. * Strong understanding of brand management, trade marketing, digital marketing and customer marketing. * Experience working closely with sales teams in a commercially driven environment. * Proven ability to analyse marketing performance and translate insights into action. * Strong project management, organisational and communication skills. The Person We're Looking ForWe're looking for someone who is: * A confident leader: Able to manage a team, make decisions and take accountability without constant direction. * Commercially minded: Understands that marketing must contribute to business growth, not simply generate activity. * Hands-on and solutions-focused: Comfortable getting involved, solving problems and making things happen. * Structured and organised: Able to manage multiple brands, projects, deadlines and stakeholders. * Analytical: Uses data, KPIs and commercial results to guide decisions. * Creative but practical: Can balance fresh thinking with realistic execution and budgets. * Collaborative: Builds strong relationships with Sales, NPD, Operations and external partners. * Adaptable: Comfortable working in a fast-paced business with diverse products, customers and marketing requirements. Pay: R70 000,00 - R80 000,00 per month Application Question(s): * how many years of experience do you have as a marketing manager? * do you have experience in FMCG? * Do you have experience with spice? * what is your biggest achievement? * do you have a driver's license and your own vehicle? Work Location: In person