Marketing Manager
Job Description: Marketing Manager Location: Cape Town, South Africa (Office) Company: Charles Hope Apartments Direct Reports: Digital Marketing Specialist Purpose of the Role The Marketing Manager will be responsible for developing and executing marketing strategies to promote the business to drive brand awareness, increase direct bookings, and create engaging content across the global portfolio of accommodation and services. Duties \& Responsibilities1. Develop and Execute Marketing Strategy * Support in the creation of comprehensive marketing plans to support business goals and revenue targets. * Collaborate with Sales, Operations and Guest Services to align marketing efforts with business goals. * Conduct market research to identify target audiences and emerging trends. 2. Digital Marketing – Working Closely with the Digital Marketing Specialist * Manage the company's online presence and social media platforms. * Oversee digital marketing campaigns (PPC, display, Facebook) to drive direct bookings. * Manage social media strategy, including content creation and community management. * Monitor and analyse website and social media performance metrics, making data-driven improvements. * Manage newsletter campaigns to ensure messaging is in line with promotional needs, news and updates across the business. 3. Content Creation * Manage the production of engaging and informative content, including blog posts, videos, and social media updates, to promote the business. * Oversee content calendar and ensure regular updates to engage with our audience effectively. 4. Brand Management * Maintain brand guidelines to ensure a consistent and appealing brand image. * Be the brand guardian to ensure all collateral is in line with brand guidelines across all departments. * Support with partnerships and collaborations to enhance brand visibility and reputation. * Work closely with the sales team to create on-brand promotional material for clients, shows and presentations and incentives for corporate clients. 5. Budget Management * Manage the marketing budget, ensuring cost-effective strategies and allocating resources wisely. * Track expenses and ROI for marketing campaigns. 6. Analytics and Reporting * Generate regular reports on marketing performance, including ROI, conversion rates, and revenue. * Use data insights to adjust strategies and optimise marketing efforts. Pay: From R30 000,00 per month Work Location: In person