Jobs at Better Placed

2 open positions

Open roles

Digital Marketing Manager Marketing Manager

Digital Marketing Manager

Bradford, England, UK

We’re looking for a commercially driven Digital Marketing Manager to lead digital growth and multi-channel marketing strategy for a scaling Ecommerce business. This is a hands-on role suited to someone with a strong track record of driving product sales through e-commerce and increase retention. You’ll take ownership of onsite customer experience, paid media, SEO and digital campaigns, working closely with Brand and Developer teams, as well as Digital agencies. The Role: * Manage an agency to optimise Meta and Google Ads, including Shopping, Performance Max, Search and retargeting. * Manage HubSpot/Klaviyo CRM, including email, SMS, segmentation and automated customer journeys. * Develop campaigns around product launches, promotions and key trading periods. * Identify opportunities to improve website conversion, customer retention and online revenue. * Track and report on key commercial and marketing KPIs. * Manage external agencies/freelancers where required. The Person: * DTC e-commerce experience. * Significant ecommerce leadership experience within a consumer-facing business. * Strong commercial acumen with experience owning revenue and trading performance. * Experience with ecommerce platforms, digital analytics and conversion optimisation. * Strong commercial understanding and customer retention. If you’re ready to take ownership of digital growth for an ambitious beauty brand, we’d love to hear from you.

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Marketing Manager

West Yorkshire, England, UK

Marketing Manager Ecommerce retail West Yorkshire We're partnering with an ambitious, fast-growing business that have an exciting opportunity for a Marketing Manager to take ownership of the online Marketing activity. Joining a wider digital team where you'll have genuine influence over Brand \& Marketing strategy, Digital campaign performance and customer engagement. Key responsibilities of the role: * Lead the planning, execution, and optimisation of multi-channel campaigns * Be the brand guardian within marketing campaign planning, ensuring activity reflects brand concepts and are correct for their intended customers * Manage the CRM and customer lifecycle strategy, ensuring personalised, relevant communication at every stage of the journey * Measure marketing performance across campaigns and channels and report on performance, learnings, and recommendations to senior stakeholders. Analysing results to optimise activity and inform future planning What we’re looking for in your CV: * Experience operating at a senior level: planning, coordinating, optimising multi-channel Digital campaigns. Campaigns across digital, website, email and content. * Strong understanding of CRM and customer lifecycle marketing: acquisition, nurturing, retention, and ideally loyalty. * Experienced in taking Brand strategy and concepts and turning them into effective marketing campaigns that remain true to the creative as well as developing commercial performance. * String analytical skills. Campaign performance and using data/ insights to continually optimise campaign effectiveness and performance. * Experience managing competing priorities and delivering campaigns in fast-paced environments.

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Better Placed office locations

Bradford, England, UK West Yorkshire, England, UK

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