Marketing Manager Jobs in Melbourne

Marketing Manager Database and Insights, Head Office

From $100/yr

The opportunity Delaware North Australia is seeking a Marketing Manager, Database \& Insights to join our team at Head Office in Docklands, Melbourne. This is an exciting opportunity to lead customer insights, loyalty analytics and database strategy across a diverse portfolio of hospitality, gaming, tourism and accommodation brands. The role is responsible for translating complex customer, loyalty and commercial data into meaningful business insights that drive acquisition, engagement, retention and revenue growth. You will influence strategic decision-making through advanced analytics, customer segmentation, predictive modelling and performance measurement. This is an opportunity to build capability, shape the future of customer intelligence and directly impact business performance across multiple properties. What We Offer * Work across a diverse portfolio spanning gaming, hospitality, accommodation and tourism * Help shape and advance analytics capability within a growing marketing function * Enjoy hybrid working arrangements on offer * Grow your career within a global hospitality and entertainment organisation What will you do? * Manage and optimise customer and marketing databases, analytics frameworks, and reporting capabilities across the portfolio * Develop dashboards, performance reports and measurement frameworks covering marketing, loyalty, and commercial activity * Lead customer segmentation, profiling and predictive modelling to improve targeting, engagement, and customer lifetime value * Evaluate campaigns, promotions and offers through forecasting, post-campaign analysis, and closed-loop reporting * Translate complex data into clear insights and strategic recommendations for technical and non-technical stakeholders * Partner with Marketing, Loyalty, Gaming, Sales, Revenue, Operations, and Finance teams to support informed decision-making More About You * Demonstrated experience in customer analytics, loyalty analytics, database marketing ideally within gaming, hospitality, loyalty or membership-based environments * Strong experience in customer segmentation, predictive modelling, campaign analysis and performance measurement * Proficiency with relational databases, CRM platforms, reporting tools and statistical technologies such as SQL, Power BI, Tableau, R, Python or SAS (Tableau preferred) * Strong communication skills, with the ability to present complex findings as practical and actionable recommendations * High attention to detail and a commitment to maintaining data accuracy, security, governance and privacy * Experience working with customer loyalty programs, membership programs or customer value strategies will be highly regarded * Bachelor's degree in Data Science, Statistics, Marketing, Information Systems or a related field Who We Are Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success. Who says you can’t love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you’re interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we’re invested in helping you achieve your career goals. Together, we’re shaping the future of hospitality — come grow with us! At Delaware North Australia \& New Zealand, we are committed to fostering a diverse and inclusive workplace where everyone feels valued and respected. We welcome applications from all backgrounds, orientations, and experiences. Be part of a team that celebrates diversity and thrives on collaboration.

Customer Success Manager, Senior Manager (Marketing Cloud)

From $12/yr

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Customer Success Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. The Customer Success Manager, Senior Manager (Marketing Cloud) is a highly strategic and experienced individual contributor responsible for driving quantifiable business impact across our most complex, often multi-org Signature customers. This role acts as a primary strategic partner, who maintains a continual focus on the customer’s business goals to improve their adoption, technical health, and expertise to realize the maximum value out of their Salesforce investment. Ensuring the seamless delivery of all deliverables necessary to advance the customer’s core business goals. The Senior Manager is required to integrate multiple products or processes to create effective customer solutions. Key Responsibilities Strategic Accountability and Account Leadership * ROI-Driven Engagement: Determine when and how to engage clients based on calculated ROI, ensuring all activities translate directly into tangible value for the customer. * Complex Program Management: Effectively own the Signature experience across complex, multi-org customers. This involves organizing information across multiple work streams and integrating customer priorities and timelines into comprehensive success plans. * Resource Mobilization: Act as the central resource for the team and the customer, connecting all the dots. This includes proactively taking ownership of customer needs and drawing expert resources into customer situations as needed. * Engagement Charter: Craft a clear engagement charter with specified goals and metrics to ensure alignment across internal and external teams. * Business Value Integration: Align the Account Success team and internal stakeholders around the customer's business and technical goals, ensuring value delivery through the Signature offer. * Agentic Workflow Design: Designing multi-step digital workflows where agents handle repetitive data-intensive work, freeing the CSM for high-stakes relationship building. * ROI Segmentation (Human vs. AI): Determining which customer segments or tasks require high-touch human coverage vs. autonomous "always-on" AI support. Trusted Advisory and Executive Influence * Advanced Stakeholder Management: Cultivate and maintain relationships with customer IT and business executive leadership, demonstrating a genuine commitment to customer goals to build deep rapport. * Complex Navigation: Navigate the customer’s and Salesforce’s internal organizational dynamics to achieve results. Drive consensus with collaborators and influence key internal and external stakeholders to engage in the process. * Business Insight: Combine expert Salesforce knowledge with deep business insight to deliver effective recommendations and advance the customer’s core business goals. This includes adapting established solutions to solve complex customer problems. * Customer Advocacy: Effectively amplify the voice of the customer with internal teams to ensure the organization remains laser-focused on customer success. * Solution \& Industry Expertise: Develop a strong working knowledge of Salesforce’s major solutions and a "sales pitch" understanding of the rest. Leverage industry insight to position customers for future success. * Mentorship and Development: Demonstrate a growth mindset by pursuing challenging learning activities. Mentor team members to help accelerate their personal development and contribute subject matter expertise internally within Salesforce. Domain Expertise and Risk Mitigation * Risk Management: Act as the leader in identifying problems. Leverage the Red Accounts Escalation Play and Case Oversight \& Incident Management processes when high-value renewals or Go-live dates are at risk. * AI Governance \& Guardrails: Guide customers through governance frameworks, best practices for Trust Layer, and implementation of safety-by-design principles. * Root Cause Synthesis:Can use AI tools for account-level pattern recognition and access automated RCA reports for specific scenarios * Root Cause Analysis: Question assumptions to uncover root causes and reveal new opportunities rather than just treating symptoms. Minimum Requirements * Experience: Experienced business professional with relevant industry expertise in Customer Success, SaaS platform use, or related strategic consulting fields. * Executive Communication: Exceptional communication and presentation skills with a demonstrated ability to influence effectively at all levels, including executive and C-level. * Behavioral Competency: Ability to handle objections, navigate complicated discussions, and drive alignment. Must demonstrate persistence in the face of adversity and disappointment. * Technical Acumen: Ability to clarify the roles and responsibilities of collaborators and serve as the central resource, ensuring clear technical and business alignment Cloud Specific Experience * Salesforce product certifications are a plus (AI Associate, Administrator, Advanced Administrator, Platform App Builder, Sales Cloud Consultant, Service Cloud Consultant, Data Cloud Specialist) * Preferred Certifications: Marketing Cloud (Email Specialist, Engagement Foundations) certifications and/or Salesforce Platform Administrator certification * AI Readiness: Holds Agentblazer Champion Status or higher Note: This role is office-flexible, and the expectation is to be in office 3 days per week. Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world. Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Product Marketing Manager

About Quantaco Quantaco is a leading Australia data-driven technology company transforming the hospitality industry. We combine hospitality SaaS technology with expert accounting services to help venues, restaurants, pubs and clubs understand their numbers, improve profitability and make better business decisions. Our integrated platform connects hospitality operations and financial data, bringing together information from systems such as point of sale, time and attendance, purchasing and accounting. Our platform of products and services help hospitality businesses turn data into actionable insights. About The Role We’re looking for an experienced Product Marketing Manager to shape how Quantaco’s products are positioned, understood and valued in the market. Working closely with product and sales you will translate our hospitality technology into compelling value propositions, clear messaging and go-to-market strategies that support customer acquisition, engagement and growth. This is a commercially focused, mid too senior role for someone who can work autonomously, bring structure to an evolving function and connect product strategy with commercial outcomes. You’ll have the opportunity to build and elevate product marketing at Quantaco, with the autonomy to shape priorities and make a meaningful impact. Reporting to the Head of Marketing, you’ll own positioning and messaging across our product suite, lead product launches and go-to-market planning and equip our sales team with the tools and insights they need to communicate value effectively. You’ll work closely with teams across the business to ensure our product story is consistent, compelling and grounded in customer needs and commercial opportunity What You’ll Own Positioning and Messaging Lead the development and refinement of Quantaco’s core product positioning and messaging, ensuring we clearly articulate what we do, why it matters and how we create value for hospitality businesses. Product and Platform Storytelling Shape the story of Quantaco as an integrated platform including solutions like Cooking the Books and Cash Up so customers understand the value of the broader ecosystem, along with individual features. Sales Enablement Develop practical, high-quality sales enablement assets that support the team. Product Launches Own go-to-market planning and execution for new products, features and enhancements, ensuring releases are translated into clear, commercially relevant messaging that lands with the right audience. Sales and Product Partnership Work closely with sales and product to understand market feedback, customer pain points and competitive context, then turn that insight into sharper messaging and better commercial outcomes. Competitive Intelligence Build and maintain a strong view of the competitive landscape so the business can position Quantaco’s strengths clearly and confidently in market. Content and Campaign Support Work with your team to ensure campaign messaging and supporting content is grounded in strong product positioning and aligned to commercial goals. Ideally You’ll Have 5+ years’ experience in product marketing within a B2B SaaS, tech or complex product environment Proven experience building positioning and messaging frameworks Strong sales enablement experience Confidence partnering directly with sales, product and senior stakeholders Excellent writing skills and the ability to simplify complex ideas Strong commercial instincts and a focus on pipeline, conversion and revenue impact Ability to work autonomously and build structure in an evolving environment A genuine interest in hospitality, technology or service-led businesses Experience in hospitality tech, data, SaaS or multi-product platforms Exposure to scale-up environments Experience working across multiple stakeholders and fast-moving priorities Why This Role? Build from the ground up — Be Quantaco’s first dedicated Product Marketing Manager and shape how the function develops. Balance strategy with execution — Set the direction for positioning, messaging and go-to-market strategy, then bring it to life through launches, campaigns, sales enablement and customer-facing content. Make a commercial impact — Connect product marketing to business outcomes, helping drive pipeline, conversion, customer engagement and growth. Work close to the business — Partner with product, sales and marketing, with visibility and influence across senior stakeholders. Grow with the opportunity — Establish the foundations of product marketing at Quantaco, with scope to expand your influence as the business and function evolve. Why Join Us? At Quantaco, we’re passionate about building technology that solves real-world problems in hospitality. Our team is collaborative, curious, and committed to making an impact and we want you to grow with us Competitive salary Hybrid flexibility with 2 days WFH each week, flexible start and finish times and work-from-anywhere days Extra time for what matters — four additional paid days off each year, including birthday leave and paid time off during our Christmas and New Year shutdown Paid parental leave for both primary and secondary carers Milestone Bonus Program — when Quantaco reaches a meaningful business milestone, the Board releases a bonus pool shared across the team Career progression opportunities within a scaling national business Ongoing learning and development, including external L\&D programs and study assistance A collaborative, high-performing and supportive team culture Fortnightly breakfasts at local venues, catered lunches, along with social events and recognition programs An inclusive workplace that values diversity, equity and belonging Make an impact in a fast-growing Australian tech company, we cant wait to hear from you!

Product Marketing Manager - AB Platform

From $12/yr

The role \& impact Accountants and bookkeepers are some of the most trusted advisors in the world, and this role is about understanding their world deeply and speaking up for their needs. As Product Marketing Manager on the Accountant \& Bookkeeper (AB) Platform, you will build expertise in how practices run day to day, with a particular focus on the connected Compliance workflow, where audit trails, regulatory obligations and client work need real precision. You will shape positioning and messaging for the AB Platform, from the Partner Hub through to Workpapers and tax, and build a living library of verified customer proof points. You will also plan lifecycle programmes that help partners adopt the workflows that matter most. You will Go Further by turning insight into go-to-market plans that make a real difference for partners across AU, NZ, UK, US, Canada and beyond. The Team \& How They Connect Our Core Product Marketing team works closely with Product Management, Design, Customer and regional go-to-market teams to bring a complete view of accountant and bookkeeper needs into product decisions. We turn product initiatives into clear customer value, so partners get the most out of Xero as efficiently as possible. We Go Together across Auckland, Queenstown and Melbourne, sharing what we learn and building on each other’s work. The team is currently working on / Initially, the role will focus on * Taking Workpapers Plus to market in Australia, and Workpapers and Workpapers Plus to market in New Zealand. * Developing a global value proposition and key messages for Agentic Tax. * Sharpening how the Compliance workflow fits into the wider Books to Workpapers to Tax story for the AB Platform. * Growing a customer proof and advocacy programme, and lifecycle campaigns that drive habitual use of priority workflows. Where And How You Can Work This role is based in Melbourne or Auckland, and we’re open to candidates across Australia and New Zealand. It’s a 12-month fixed-term contract with flexible hybrid working and no fixed office days. We’ll ask you to be in the office for team offsites and key stakeholder meetings. You may also travel to key markets for customer research, stakeholder engagement and key events. Here are some of the things we are looking for * Bring a strong technical understanding of accounting, tax or compliance, or the confidence to get to grips with it quickly. * Have product marketing experience, ideally in B2B SaaS, and a track record of taking complex products to market. * Can turn highly technical compliance, audit or tax capabilities into clear, practical language that busy partners understand. * Enjoy working across product, compliance, tax and regional teams, and keeping several stakeholders aligned at once. * Are curious about how tax and compliance differ across regions, and like working with specialists to get it right. * Bring the drive to Go Bold with a clear point of view, and the storytelling skill to bring real customer proof to life. Apply even if your experience isn’t a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.

Digital Marketing and Growth Manager

From $30/yr

SEO, content, social media, campaigns and CRM RespectX is a tech company with a purpose. We help organisations prevent harmful behaviour by making it safer to speak up and respond earlier. We are looking for a practical, commercially minded digital marketer who will help RespectX grow its impact. The role builds the growth and marketing engine of the business from scratch; create content, optimise search, and run outbound and inbound campaigns. Role description This person will personally create content, manage social media, improve search visibility and build campaigns and CRM follow-up. The role works closely with sales leads and reports directly to the CEO. Key responsibilities * Get RespectX found. Research buyer searches for misconduct reporting, case management, bullying, sexual harassment and psychosocial harm prevention. Optimise SEO and GEO; improve pages, internal links and technical accessibility; monitor Google and AI search. * Create useful content. Turn founder expertise, approved research and client stories into articles, case studies, emails, graphics, carousels and short captioned videos. Preserve our voice and substantiate claims. * Manage social media. Own the LinkedIn calendar, publishing, appropriate engagement and reporting. Recommend additional channels only where they reach our buyers. * Build campaigns. Connect sector-specific messaging, social content, search advertising, landing pages, calls to action and follow-up. Manage approved budgets and test what works. * Connect marketing to CRM. Build segmented emails and nurture workflows; connect forms; maintain source tracking and subscription status; test automation and sales handover. * Support sales. Produce branded one-pagers, presentations and sales materials. Update investor presentations using founder-approved narrative and figures. * Measure commercial outcomes. Report relevant search visibility, enquiries, qualified meetings and opportunities. Separate paid and organic results and recommend what to improve or stop. What success means Success in the role means that RespectX is a well known brand with a bumper pipeline to future sales. Where you might be working now You might currently be a Digital Marketing Specialist, Growth Marketer or Digital Marketing Manager in a software company, a growing B2B business or a digital agency. You could also be an independent marketer looking to bring your skills into one business and help shape its growth. Your title matters less than your experience. We’re looking for someone who personally builds and delivers the work, understands how the different channels connect, and can show what they have achieved. What you will be able to demonstrate A broad digital marketer with particular strength in search and copy. At least three to five years of relevant experience is a useful guide; demonstrated ability matters more than age, qualifications or a long list of platforms. You will be able to show us how you have: * Helped prospective customers find a business through relevant searches, including searches that did not contain its name. * Planned and delivered campaigns connecting search, content, landing pages, clear calls to action and email follow-up. * Created strong social media content, including written posts, graphics, carousels and short videos. * Built CRM campaigns and automated workflows that turn enquiries into timely, relevant sales follow-up. * Measured results, learned from what worked and changed what didn’t. We want to understand your personal contribution, the decisions you made and the outcomes you achieved. Tools and platforms you will be familiar with You should be confident using a practical combination of: * Search and analytics: Google Search Console, Google Analytics 4, Google Ads and an SEO platform such as Ahrefs or Semrush. * Content and design: Canva, PowerPoint and a video editing tool such as Descript or equivalent. * Social media: LinkedIn publishing and campaign tools, with experience using scheduling platforms where useful. * Websites: A content management system such as WordPress or Webflow, including building and improving landing pages. * CRM and email: Pipedrive or an equivalent CRM, including segmentation, email campaigns and automation. * AI and integrations: ChatGPT, Claude or equivalent tools, and platforms such as Zapier or Make where needed. You don’t need to know every platform listed. You do need to demonstrate depth in the tools you use, sound judgment about their outputs and the ability to learn quickly. About you You enjoy working in a growing, fast-moving technology startup, where priorities evolve and you can see the difference your work makes. You are comfortable taking ownership, making practical decisions and getting things done, while knowing when to ask questions or bring others in. You are intensely curious about technology. You actively explore new tools as they emerge, learn how to use them and test where they can improve your work. You are an early adopter who can distinguish a useful development from a distraction. Our purpose matters to you: a safer, more respectful world for everyone, starting with the places where we work and study. You care about making complex or sensitive subjects clear, accessible and human. You bring energy, optimism, pragmatism, resilience and care to work every day—in how you approach a challenge, support your colleagues and work with our customers. You welcome feedback, share what you learn and follow through on your commitments. Location and working arrangements This role is Melbourne based. We are open to full-time or part-time work, flexible working arrangements and job-share proposals. Tell us the arrangement you are seeking and how you would make it work. We are offering a competitive salary commensurate with experience. How to apply Your application must include: 1. A cover letter explaining why RespectX’s purpose interests you, what you would bring to this role and your preferred working arrangement. 2. Your CV, outlining your relevant experience. 3. At least one example of a digital marketing campaign with search optimisation, you personally led from planning through to delivery and measurement. This may involve SEO, paid search or a combination of both. 4. our plan for the first 30/60/90 days in the role. For your campaign example, please explain: * The audience, business objective and starting position. * Your personal role and what others contributed. * How search connected to the content, landing page, enquiry process and follow-up. * The tools used, timeframe and advertising budget, where applicable. * The outcomes: for example, relevant search visibility, website visits, enquiries, qualified meetings, sales opportunities or customers. * What you learned and what you would do differently. Include links, screenshots or a short case study where possible. Confidential examples can be anonymised. We are interested in your thinking and contribution as well as the final result. Applications that do not contain these 4 documents will not be considered. Please: * email your application to: info@respectx.com. * put “Application: DM \& GM” in the subject line. * attach all 4 documents separately. Emails without 4 separate documents will not be considered. Applications close: 6 November 2026