Marketing Executive Jobs

Senior Marketing Executive

About Mummys Market Mummys Market connects consumer brands with customers through exhibitions, brand activations and digital platforms across the parenting, family and home-living sectors. We help brands reach new audiences, engage consumers and grow through meaningful commercial partnerships. We are looking for a results-driven Senior Marketing Executive to take ownership of brand activation campaigns, manage client relationships and ensure projects are delivered effectively from planning to completion. This role is suited to an experienced marketer who can work independently, solve problems confidently and turn campaign objectives into successful execution. Key Responsibilities Campaign Planning \& Ownership Independently manage brand activation campaigns from client briefing and planning through execution, evaluation and reporting. Translate client objectives into practical campaign plans, timelines, budgets and deliverables. Coordinate internal teams, external vendors and partners to ensure campaigns are delivered on time and to the agreed standards. Anticipate potential risks and take proactive measures to minimise delays, errors and execution issues. Client \& Stakeholder Management Serve as the primary contact for assigned clients, managing expectations and maintaining strong working relationships. Lead client discussions, clarify requirements and recommend suitable campaign approaches. Handle unexpected changes, client concerns and operational challenges with confidence and professionalism. Ensure client commitments are fulfilled and identify opportunities for repeat business and stronger partnerships. Problem-Solving \& Troubleshooting Take ownership of problems that arise during campaign planning and execution, identifying root causes and implementing practical solutions. Assess options, make timely decisions within delegated authority and escalate significant risks with proposed solutions. Resolve competing priorities, resource constraints and coordination issues without compromising campaign quality. Review past campaign challenges and implement improvements to prevent recurring issues. Campaign Performance \& Improvement Monitor campaign performance against agreed objectives and key performance indicators. Analyse results, identify performance gaps and recommend corrective actions or improvements. Prepare campaign reports with clear findings, insights and actionable recommendations. Apply consumer insights, market trends and campaign data to improve future activations. Team Collaboration \& Development Provide guidance and practical support to junior team members when required. Share knowledge, best practices and lessons learned to improve team efficiency. Collaborate with sales, business development, operations and other internal teams to achieve campaign and business objectives. What You Bring Typically 3–5 years of relevant experience in marketing, brand activation, events, campaign management or client servicing. Proven ability to independently manage campaigns and deliver projects successfully. Strong problem-solving and troubleshooting skills, with examples of resolving unexpected issues and driving outcomes. Confident client management, communication, negotiation and stakeholder coordination skills. Good understanding of marketing objectives, consumer behaviour and campaign performance measurement. Strong organisational skills and the ability to manage multiple projects with minimal supervision. Proactive, resourceful and accountable, with sound judgement and a solution-oriented mindset. Proficiency in digital marketing tools, reporting platforms and AI tools is an advantage. Willingness to support scheduled weekend exhibitions or activation events when required. What Success Looks Like Campaigns are delivered on time, within approved budgets and according to agreed client expectations. Issues are identified early, resolved effectively and escalated appropriately. Clients receive reliable communication, quality execution and useful recommendations. Campaign performance is evaluated, with measurable improvements implemented. Projects progress independently without excessive supervision or repeated follow-ups. Mummys Market is the leading powerhouse of Singapore’s parenting sector and the Market Leaders in organizing South East Asia’s LARGEST baby fair series. Mummys Market is a fore-front name in the parenting sector with successful online, retail and branding platforms designed to meet the ever-growing needs of today’s parents and industry clients. Mummys Market runs periodic online coupon sales site at www.mummysmarket.com.sg Mummys Market facebook social media page has been used as many case studies amongst professional social media seminars and university lectures. www.facebook.com/mummysmarket

Marketing & Communications Executive

From $50,000/yr

Marketing \& Communications Executive Integrated Marketing \& Community | Singapore’s AI and Technology Training Provider Full-time | Singapore | Marketing | Onsite The Opportunity AI is transforming every industry, and Vertical Institute is helping professionals stay ahead through practical, industry-focused training. As Singapore’s AI and technology training provider, we are looking for a Marketing \& Communications Executive with direct experience in the EdTech, education, or professional training industry to strengthen our brand presence across social media, events, partnerships, and community engagement. This is a hands-on role for a marketer who combines creativity, strategic thinking, and strong execution. You will manage our organic social media presence, coordinate community and event marketing initiatives, support our Public Relations (PR) agency relationship, and ensure consistent brand representation across customer touchpoints. Working closely with the Digital \& Growth Marketing Manager and wider marketing team, you will execute integrated marketing initiatives that strengthen brand awareness, engage professional learners, and support business growth. If you understand how to market educational programmes, engage professional learners, and build communities around learning experiences, this role offers the opportunity to contribute to brand development and drive meaningful engagement in a fast-growing AI and technology training business. What You Will OwnSocial Media \& Brand Management * Manage the organic social media content calendar and publishing schedule across key platforms. * Develop and execute social media content that maintains consistent brand positioning, visual identity, and messaging. * Support social media campaigns that strengthen brand awareness, audience engagement, and interest in our programmes. * Conduct regular social media audits, analyse performance, and recommend improvements based on audience insights and campaign data. * Develop engaging content that resonates with working professionals, HR leaders, business owners, and enterprise decision-makers. * Identify opportunities to strengthen brand storytelling through learner success stories, instructor insights, programme highlights, and industry-relevant content. Events, Partnerships \& Community Engagement * Plan and execute events, workshops, networking sessions, and community initiatives across B2C, B2B, and alumni segments. * Coordinate end-to-end event logistics, including timelines, stakeholder coordination, promotions, registrations, and post-event follow-ups. * Support initiatives that strengthen engagement within the Vertical Institute learner and alumni communities and encourage long-term advocacy. * Coordinate partnership marketing and co-marketing initiatives with external organisations to expand brand reach and audience engagement. * Identify opportunities to improve community participation, event attendance, and ongoing engagement with learners and partners. * Work with internal teams, instructors, and external stakeholders to ensure marketing initiatives support business priorities. Brand Communications, Campaigns \& PR * Execute integrated marketing communications, including email campaigns (EDMs), event collateral, landing pages, presentation materials, and promotional content. * Manage owned communication channels, including email, Telegram, WhatsApp Channels, and other relevant platforms, to maintain consistent and engaging audience communications. * Coordinate with designers, content creators, and external partners to ensure campaign assets are delivered on time and meet brand standards. * Support day-to-day coordination with the external PR agency, including preparing briefs, reviewing deliverables, tracking progress, and ensuring alignment with business priorities. * Assist with media outreach, brand storytelling, and PR initiatives that strengthen Vertical Institute’s reputation and market presence. * Maintain consistent messaging and quality across all customer-facing marketing communications. Performance Tracking \& Optimisation * Monitor performance across social media, email campaigns, events, community channels, and brand initiatives. * Prepare regular performance reports with clear insights and actionable recommendations. * Track relevant metrics such as reach, engagement, audience growth, registrations, attendance, and campaign effectiveness. * Use audience insights and campaign data to refine messaging, content strategy, and community initiatives. * Identify opportunities to improve marketing processes, campaign execution, and audience engagement. Team Collaboration \& Execution Quality * Coordinate marketing activities with the Digital \& Growth Marketing Manager and wider marketing team to ensure alignment with business objectives. * Manage assigned marketing projects and deliverables, ensuring they meet agreed timelines and quality standards. * Collaborate with internal stakeholders, creative partners, agencies, vendors, and external organisations to support successful campaign execution. * Take ownership of assigned initiatives, proactively identify issues, and drive projects through to completion. What We Look For We are looking for a marketer who combines creativity, strategic thinking, and strong execution discipline. You should understand how to build brand awareness, promote educational programmes, and engage learner communities within the education and training sector. Requirements * 2–3 years of relevant marketing experience within the EdTech, education, or professional training industry. Direct industry experience is essential. * Degree in Marketing, Communications, Business, or a related field. * Proven experience managing a brand’s organic social media presence, from content planning and development through publishing and performance analysis. * Hands-on experience managing owned communication channels, particularly email marketing (EDMs), Telegram, WhatsApp Channels, or similar platforms. * Experience planning and delivering marketing events, workshops, partnership activities, or community initiatives. * Strong written communication and content development skills, with excellent attention to detail and brand consistency. * Ability to interpret marketing performance data and translate insights into practical improvements. * Strong project management and organisational skills, with the ability to manage multiple campaigns and deadlines independently. * Experience coordinating with internal stakeholders, creative partners, agencies, vendors, and external organisations. * Proactive and resourceful, with the ability to take ownership of marketing initiatives and work independently. Nice to Have * Experience marketing AI, technology, digital skills, or professional upskilling programmes. * Experience coordinating with a Public Relations agency or supporting media relations initiatives. * Familiarity with social media advertising platforms and analytics tools. * Experience executing partnership marketing or co-marketing campaigns. * Experience in learner engagement, alumni relations, or community-led marketing. Why This Role?Broad Ownership Contribute to the customer-facing side of the Vertical Institute brand, spanning social media, community engagement, events, partnerships, and PR coordination. Visible Impact Influence how professionals discover our programmes, engage with our brand, and experience our learning community. Work Across Multiple Disciplines Build expertise across brand marketing, social media, community management, events, partnerships, and communications within one role. Grow with the Business Join a growing marketing team where initiative, ownership, and strong execution create opportunities to expand your responsibilities and develop professionally. About Vertical Institute Vertical Institute is Singapore's AI and technology training provider. We are a Skills and Workforce Development Agency (SWDA) Registered Training Provider and IBF-accredited institution. Over 50,000 professionals have trained with us across individual programmes and enterprise engagements, including partnerships with government agencies, MNCs, and financial institutions. We are headquartered at the Lifelong Learning Institute. Work Location: In person

Marketing Executive

From $50,000/yr

Marketing Executive Integrated Marketing \& Community | Singapore’s AI and Technology Training Provider Full-time | Singapore | Marketing | Onsite The Opportunity AI is transforming every industry, and Vertical Institute is helping professionals stay ahead through practical, industry-focused training. As Singapore’s AI and technology training provider, we are looking for a Marketing Executive (Integrated \& Community) with direct experience in the EdTech, education, or professional training industry to strengthen our brand presence across social media, events, partnerships, and community engagement. This is a hands-on role for a marketer who combines creativity, strategic thinking, and strong execution. You will manage our organic social media presence, coordinate community and event marketing initiatives, support our Public Relations (PR) agency relationship, and ensure consistent brand representation across customer touchpoints. Working closely with the Digital \& Growth Marketing Manager and wider marketing team, you will execute integrated marketing initiatives that strengthen brand awareness, engage professional learners, and support business growth. If you understand how to market educational programmes, engage professional learners, and build communities around learning experiences, this role offers the opportunity to contribute to brand development and drive meaningful engagement in a fast-growing AI and technology training business. What You Will OwnSocial Media \& Brand Management * Manage the organic social media content calendar and publishing schedule across key platforms. * Develop and execute social media content that maintains consistent brand positioning, visual identity, and messaging. * Support social media campaigns that strengthen brand awareness, audience engagement, and interest in our programmes. * Conduct regular social media audits, analyse performance, and recommend improvements based on audience insights and campaign data. * Develop engaging content that resonates with working professionals, HR leaders, business owners, and enterprise decision-makers. * Identify opportunities to strengthen brand storytelling through learner success stories, instructor insights, programme highlights, and industry-relevant content. Events, Partnerships \& Community Engagement * Plan and execute events, workshops, networking sessions, and community initiatives across B2C, B2B, and alumni segments. * Coordinate end-to-end event logistics, including timelines, stakeholder coordination, promotions, registrations, and post-event follow-ups. * Support initiatives that strengthen engagement within the Vertical Institute learner and alumni communities and encourage long-term advocacy. * Coordinate partnership marketing and co-marketing initiatives with external organisations to expand brand reach and audience engagement. * Identify opportunities to improve community participation, event attendance, and ongoing engagement with learners and partners. * Work with internal teams, instructors, and external stakeholders to ensure marketing initiatives support business priorities. Brand Communications, Campaigns \& PR * Execute integrated marketing communications, including email campaigns (EDMs), event collateral, landing pages, presentation materials, and promotional content. * Manage owned communication channels, including email, Telegram, WhatsApp Channels, and other relevant platforms, to maintain consistent and engaging audience communications. * Coordinate with designers, content creators, and external partners to ensure campaign assets are delivered on time and meet brand standards. * Support the day-to-day coordination with the external PR agency, including preparing briefs, reviewing deliverables, tracking progress, and ensuring alignment with business priorities. * Assist with media outreach, brand storytelling, and PR initiatives that strengthen Vertical Institute’s reputation and market presence. * Maintain consistent messaging and quality across all customer-facing marketing communications. Performance Tracking \& Optimisation * Monitor performance across social media, email campaigns, events, community channels, and brand initiatives. * Prepare regular performance reports with clear insights and actionable recommendations. * Track relevant metrics such as reach, engagement, audience growth, registrations, attendance, and campaign effectiveness. * Use audience insights and campaign data to refine messaging, content strategy, and community initiatives. * Identify opportunities to improve marketing processes, campaign execution, and audience engagement. Team Collaboration \& Execution Quality * Coordinate marketing activities with the Digital \& Growth Marketing Manager and wider marketing team to ensure alignment with business objectives. * Manage assigned marketing projects and deliverables, ensuring they meet agreed timelines and quality standards. * Collaborate with internal stakeholders, creative partners, agencies, vendors, and external organisations to support successful campaign execution. * Take ownership of assigned initiatives, proactively identify issues, and drive projects through to completion. What We Look For We are looking for a marketer who combines creativity, strategic thinking, and strong execution discipline. You should understand how to build brand awareness, promote educational programmes, and engage learner communities within the education and training sector. Requirements * 2–3 years of relevant marketing experience within the EdTech, education, or professional training industry. Direct industry experience is essential. * Degree in Marketing, Communications, Business, or a related field. * Proven experience managing a brand’s organic social media presence, from content planning and development through publishing and performance analysis. * Hands-on experience managing owned communication channels, particularly email marketing (EDMs), Telegram, WhatsApp Channels, or similar platforms. * Experience planning and delivering marketing events, workshops, partnership activities, or community initiatives. * Strong written communication and content development skills, with excellent attention to detail and brand consistency. * Ability to interpret marketing performance data and translate insights into practical improvements. * Strong project management and organisational skills, with the ability to manage multiple campaigns and deadlines independently. * Experience coordinating with internal stakeholders, creative partners, agencies, vendors, and external organisations. * Proactive and resourceful, with the ability to take ownership of marketing initiatives and work independently. Nice to Have * Experience marketing AI, technology, digital skills, or professional upskilling programmes. * Experience coordinating with a Public Relations agency or supporting media relations initiatives. * Familiarity with social media advertising platforms and analytics tools. * Experience executing partnership marketing or co-marketing campaigns. * Experience in learner engagement, alumni relations, or community-led marketing. Why This Role?Broad Ownership Contribute to the customer-facing side of the Vertical Institute brand, spanning social media, community engagement, events, partnerships, and PR coordination. Visible Impact Influence how professionals discover our programmes, engage with our brand, and experience our learning community. Work Across Multiple Disciplines Build expertise across brand marketing, social media, community management, events, partnerships, and communications within one role. Grow with the Business Join a growing marketing team where initiative, ownership, and strong execution create opportunities to expand your responsibilities and develop professionally. About Vertical Institute Vertical Institute is Singapore's AI and technology training provider. We are a Skills and Workforce Development Agency (SWDA) Registered Training Provider and IBF-accredited institution. Over 50,000 professionals have trained with us across individual programmes and enterprise engagements, including partnerships with government agencies, MNCs, and financial institutions. We are headquartered at the Lifelong Learning Institute. Work Location: In person

Marketing Communications Executive

Job Summary We are seeking two Marketing Communications Executives to support the planning and execution of product, brand and customer communications across digital and offline channels. The role involves content development, campaign coordination and the communication of product and service information to relevant audiences, while ensuring clear and consistent messaging across communication channels. Key Responsibilities Develop and edit marketing and communication content for company products, services and campaigns. Prepare content for websites, social media, digital campaigns, presentations, events and promotional materials. Support the planning and execution of marketing communication campaigns and product promotional activities. Translate product and service information into clear, accurate and audience-appropriate communication materials. Coordinate with product, design, sales and other internal teams to ensure consistent and accurate messaging across communication channels. Support seminars, customer engagement activities, product-related events and other marketing communication initiatives. Assist in coordinating content and communication activities across digital and offline channels. Monitor campaign performance and customer feedback and contribute recommendations for content and communication improvements. Maintain consistency of brand and product messaging across communication channels. Requirements Bachelor’s degree in Communications, Marketing, Humanities, or a related discipline. Strong writing, editing and content-development skills. Good communication, coordination and presentation skills. Good understanding of digital and social media communication channels. Ability to understand product and service information and translate it into clear and audience-appropriate communication content. CapitalMaster Pte Ltd focus on providing comprehensive services which include R\&D, sales, after-sale service of securities software and professional knowledge promotion and generalization. Its business belongs to combination of financial security industry and high technology industry. The company has been given both software product certification and software enterprise certificate from Committee of Science and Technology of Beijing, called double software certifications, which is also approved by China government to enjoy preferential tax policy of high-tech enterprises.

Executive, Marketing Communications

From $30/yr

Company Description HOTEL OVERVIEW Strategically located in the heart of Singapore’s shopping, dining and entertainment districts and with the City Hall and Esplanade Mass Rapid Transit (MRT) train stations and other major transportation nodes at its doorstep, Fairmont Singapore and Swissôtel The Stamford are the gateway to explore Singapore’s landscapes at your convenience. With a total of 2,030 well-appointed guestrooms, both hotels also offer a distinct collection of 12 lifestyle and dining choices including Michelin-starred fine dining restaurant JAAN by Kirk Westaway, cutting-edge meeting space at Raffles City Convention Centre with 34 meeting rooms and one of Asia’s largest spas, Willow Stream Spa. ABOUT OUR COMPANY At Fairmont Singapore and Swissôtel The Stamford, we design career plans and unveil new professional perspectives through our various development programs. We shine when YOU shine. Come and be part of our dynamic team and experience immerse growth and career opportunities with us. Job Description The Executive, Marketing Communications develops and leads communications strategies for assigned revenue streams and lifestyle-led portfolios across Fairmont Singapore and Swissôtel The Stamford. This role has a strong focus on campaign management, public relations, media relations, content development, influencer engagement, media planning, partnerships, F\&B storytelling, spa and lifestyle campaigns, while supporting broader hotel, brand and corporate initiatives. The role supports the Director of Marketing Communications in managing campaign execution, agency coordination, media hosting and team workflow. COMMUNICATIONS \& MEDIA PLANNING * Formulate communications and media calendars for assigned portfolios, ensuring timely and accurate execution of initiatives with relevant business units and stakeholders. * Develop Public Relations angles, media materials, influencer briefs and content narratives that generate positive and relevant coverage across local, regional and international channels. * Develop media plan for campaigns and dedicated business units for brand positioning and/or to meet campaign objectives * Review communications materials including press releases, media pitches, social copy, sales decks, in-house collaterals, ad copy and campaign assets to ensure accuracy, tonality and brand alignment. * Lead assigned awards submissions, canvassing of votes or nominations, and post-award amplification with relevant stakeholders. * Identify partnership opportunities with lifestyle, luxury, F\&B, wellness, cultural and corporate brands to create differentiated guest experiences. LIFESTYLE, PUBLIC RELATIONS \& PORTFOLIO MANAGEMENT * Lead or support lifestyle and Public Relations -driven portfolios such as selected F\&B venues, spa, wellness, partnerships, IP-led collaborations, festive campaigns and hotel stories. * Manage media, blogger, content creator and influencer hosting to drive positive coverage and beneficial commercial outcomes. * Coordinate media familiarisation stays, F\&B tastings, chef interviews, partner activations and hosted experiences in line with approved strategy and budgets. * Support restaurant and bar positioning by developing story angles around culinary concepts, chefs, menus, events, awards and collaborations. * Maintain active awareness of hospitality, lifestyle, dining, wellness and media trends to identify relevant opportunities. CAMPAIGN \& EVENT MANAGEMENT * Conceptualise, plan and execute integrated communications campaigns with the Director, internal team, Public relations agencies, digital partners and business unit stakeholders. * Support marketing and promotion of hotel-led events, ensuring strong attendance, media relevance, guest experience and post-event reporting. * Prepare campaign briefs, timelines, content requirements, photography or videography briefs, creative references and partner deliverables. * Coordinate cross-channel launches across website, social media, email, in-house displays, press outreach, partner platforms and advertising placements. * Monitor campaign performance and prepare updates with recommendations for optimisation. MARKET RESEARCH \& ANALYSIS * Conduct market research to identify consumer preferences, competitor activity, hospitality trends and relevant lifestyle or dining developments. * Analyse public relations , campaign, media monitoring, social and stakeholder feedback to develop informed recommendations that support business goals. * Review competitive communications to identify opportunities for differentiation and stronger positioning. PARTNER, AGENCY \& VENDOR ENGAGEMENT * Manage day-to-day agency, partner and vendor coordination for assigned projects, ensuring clear scopes, timelines, deliverables and approvals. * Host partners and industry contacts for ongoing engagement and potential collaborations. * Support negotiation of value-added partner arrangements that enhance brand relevance, reduce costs or improve guest experiences. BUDGETING \& ADMINISTRATION * Manage campaign and assigned business unit budgets and forecast. * Monitor campaign-level budgets, quotations and supplier costs for assigned projects, ensuring forecast accuracy and procurement compliance. * Support annual budget planning by gathering scopes, historical costs and proposed activity requirements. * Work with the Coordinator to ensure agreements, purchase requests, invoices and accruals are submitted accurately and on time. OTHERS * Comply with hotel and department policies and procedures at all times. * Assist with Sales \& Marketing projects and carry out other duties as assigned by Management. Qualifications* Degree or Diploma in Hospitality, Tourism, Marketing, Communications, Public Relations or a related discipline. * Minimum 1 to 3 years of marketing communications or public relations experience, preferably within hospitality, travel, lifestyle, luxury, F\&B or agency environments. * Excellent spoken and written English. Fluency in a second language is preferred. * AI-enabled marketer, proficient in Claude, ChatGPT, relevant tools for content creation, presentations, project management * Strong knowledge of marketing communications (Branding, Public Relations , Events, Advertising), hospitality trends, media//KOL connections locally/regionally * Excellent writing, editing, media pitching and content planning skills. * Strong stakeholder management with the ability to work across multiple business units and senior stakeholders. * Ability to brief agencies, designers, photographers and vendors with clear objectives and timelines. * Strong analytical skills with comfort using media monitoring, influencer analysis and campaign performance data. * Creative, proactive and commercially minded, with a passion for hospitality and guest experiences. * Collaborative, adaptable and able to work independently in a fast-paced environment.