Marketing Campaign Manager
From $450/yr
Marketing Campaign Manager – Customer Communications \& Engagement Location: Milton Keynes (Hybrid) Day Rate: £450–£500 per day, Inside IR35 Contract Length: 6 months initially The Opportunity We’re seeking an experienced Marketing Campaign Manager to lead the delivery of a major customer engagement programme. This is an exciting opportunity for a commercially minded marketing professional with strong CRM, customer communications and multi-channel campaign experience. You’ll be responsible for translating campaign objectives into impactful customer communications, coordinating the deployment of creative assets across multiple owned channels and driving awareness, engagement and participation throughout the campaign lifecycle. Working closely with channel owners, CRM teams, marketing delivery specialists and compliance stakeholders, you’ll ensure campaigns are delivered seamlessly, on time and in line with regulatory and governance requirements. Key Responsibilities Customer Communications \& Campaign Planning * Develop and manage an end-to-end communications plan, from campaign launch through to programme completion. * Define customer communication strategies across key campaign phases. * Ensure consistent messaging and a coordinated experience across all customer touchpoints. Multi-Channel Campaign Execution * Manage campaign delivery across email, mobile app, online banking, websites, CRM platforms, social media and internal colleague communications. * Coordinate campaign schedules, customer journeys and channel activity. * Ensure all communications and creative assets are deployed accurately and in line with agreed timelines and campaign objectives. Stakeholder Management \& Governance * Liaise with external programme stakeholders regarding creative assets, campaign updates and content requirements. * Coordinate internal approvals and governance processes. * Build strong working relationships with channel owners, CRM teams and marketing delivery functions. * Partner with legal and compliance teams to ensure all communications meet relevant regulatory requirements. Campaign Optimisation \& Reporting * Monitor customer engagement, campaign performance and participation metrics. * Analyse results, identify trends and recommend opportunities to improve performance. * Produce regular campaign reports and actionable insight summaries. * Use data-driven insights to optimise customer communications and maximise engagement. Essential Experience \& Skills * At least 5 years’ experience delivering complex, multi-channel marketing campaigns. * Background in banking, financial services, loyalty, rewards or customer engagement programmes. * Strong understanding of CRM marketing, customer communications and lifecycle management. * Proven experience managing multiple stakeholders across complex organisations. * Experience delivering marketing campaigns within regulated environments. * Strong campaign planning, project management and execution skills. * Excellent analytical skills, with experience in performance reporting and data-led optimisation. * Experience briefing copy, content and creative assets for multiple channels. * Strong communication, organisation and relationship management skills. Desirable Experience * Experience with cardholder, loyalty or rewards programmes. * Involvement in major partnership or sponsorship-led marketing campaigns. * Familiarity with CRM and marketing automation platforms. * Knowledge of customer segmentation, targeting and personalised communications strategies.