Copywriter

A leading P\&C insurance organization is seeking a Digital Copywriter to support ongoing content needs for its customer\-facing website. In this role, you’ll create long\-form educational content that makes complex insurance and basic financial topics clear, accurate, and easy to understand. You’ll own assignments end\-to\-end—researching, validating details, incorporating stakeholder feedback, and writing polished content optimized for SEO and evolving search approaches (including AEO/GEO and AI\-search optimization). This is a hands\-on, independent writing role with collaboration across editorial, SEO, business/product partners, and legal reviewers. Responsibilities: * Write long\-form, educational website content from provided briefs; create new pages from scratch as needed * Edit and improve existing content (including agency\-provided drafts) * Proofread and ensure content accuracy, clarity, and brand/style alignment * Incorporate feedback from editors, SEO partners, business stakeholders, and legal reviewers * Support publication readiness by reviewing implemented pages for accuracy prior to go\-live Requirements: * Digital copywriting experience (customer\-facing content strongly preferred)\- PORTFOLIO REQUIRED * Strong writing, editing, and proofreading skills with excellent attention to detail * Experience integrating keywords and writing with SEO best practices in mind * Ability to research and validate information independently and apply feedback effectively * Bachelor’s degree in English, Marketing/Advertising, Communications, Journalism (or similar) * Typically 2–4 years of related experience Preferred / Nice to Have: * Experience publishing content in a CMS or web publishing platform * Experience writing lifestyle and educational content * Insurance and/or basic financial services writing background * Experience partnering with legal/compliance reviewers * Familiarity writing to brand style guidelines; agency/consulting background a plus