Senior Data Analyst 199695

**Senior Data Analyst** Manchester (Hybrid) \| £50,000 \- £70,000 \+ Benefits If you're passionate about using data to shape digital products and improve customer experiences, this is an opportunity to make a genuine impact. You'll join a highly collaborative environment where analytics sits at the heart of product decision\-making, working alongside product, engineering, and design teams to influence strategy and drive measurable outcomes. **The Company** They are a well\-established digital business with a large\-scale consumer platform used by millions of customers. Data plays a central role in how they develop products, enhance user experiences, and identify new opportunities for growth. Their culture is collaborative, evidence\-led, and focused on continuous improvement. They invest heavily in analytics capabilities and provide an environment where data professionals can influence both product direction and commercial outcomes. **The Role** As a Senior Data Analyst, you will take a leading role within a product\-focused analytics team, helping to shape the development and optimisation of customer\-facing digital products. Responsibilities include: • Defining and maintaining key metrics and measurement frameworks for product performance • Designing and developing analytics solutions to support product decision\-making • Driving tracking and measurement improvements to ensure accurate user behaviour analysis • Leading experimentation programmes and evaluating the impact of product changes through robust testing methodologies • Partnering closely with Product Managers, Engineers, Designers, and Researchers to support product development • Delivering actionable insights and recommendations to senior stakeholders across the business • Influencing strategic decisions through data\-driven storytelling and analytical expertise • Mentoring analysts and championing best practice within the wider analytics community • Supporting the development of scalable analytics frameworks and governance standards • Planning and prioritising analytical work across multiple initiatives and stakeholders **Your Skills \& Experience** • Strong commercial experience working within consumer\-facing digital product environments • Proven ability to use analytics to improve customer journeys, product performance, or user engagement • Experience leading or supporting experimentation programmes and A/B testing initiatives • Knowledge of statistical inference methodologies and experimental design principles • Advanced SQL skills and strong Python capability • Understanding of product analytics and digital tracking platforms such as Google Analytics or similar tools • Experience working within cross\-functional product teams • Ability to communicate complex analytical concepts to both technical and non\-technical stakeholders • Experience influencing decision\-makers through evidence\-based recommendations • Passion for mentoring colleagues and driving analytics best practice **What They Offer** • Ongoing learning, development, and career progression opportunities • Exposure to large\-scale product analytics challenges and high\-impact projects **How to Apply** If you're a Senior Data Analyst looking to influence product strategy, lead experimentation, and work with large\-scale consumer data, apply today to learn more about this opportunity.