Marketing Manager - DACH region

**About the Role** Specops is seeking a high\-performing **Marketing Manager** to join our team dedicated to the **DACH (Germany, Austria, Switzerland)** region. In this role, you will transition from simple execution to full\-scale campaign ownership. Reporting to the Head of New Business Campaigns, you will be responsible for the **strategic planning, project management, and end\-to\-end delivery** of integrated marketing programs. You are not just a contributor; you are the driver of the new business pipeline, ensuring our brand dominates the cybersecurity space in your respective territory. **Your Key Responsibilities:** You will own the full campaign lifecycle, moving beyond administrative tasks to lead the strategy and operational excellence required to hit aggressive pipeline goals. **1\. Strategic Planning \& Project Leadership** * **Campaign Ownership:** Design and lead end\-to\-end integrated campaigns across digital, events, and demand generation channels tailored to your specific market (NA or DACH). * **Project Management:** Act as the primary project manager for regional initiatives, managing timelines, cross\-functional stakeholders (content, design, product marketing), and deliverables to ensure flawless execution. * **Event Strategy:** Lead the presence at major regional tradeshows, overseeing not just logistics, but the overarching strategy for lead capture, pre\-event promotion, and post\-event follow\-up. * **Market Intelligence:** Conduct deep market research to identify high\-growth opportunities and competitive threats, adjusting regional tactics accordingly. **2\. Execution \& Demand Generation** * **Asset Management:** Oversee the development of high\-performing digital marketing assets and content syndication programs. * **Sales Alignment:** Partner directly with Sales teams to ensure marketing efforts are synced with sales goals and that leads are transitioning effectively through the funnel. * **Budget Ownership:** Manage and optimize the regional marketing budget, ensuring every dollar is allocated for maximum ROI and processing all financial reporting for your territory. **3\. Analysis \& Optimization** * **Performance Reporting:** Take ownership of campaign data, providing leadership with sophisticated analysis and actionable insights to pivot or scale strategies. * **Process Improvement:** Identify bottlenecks in the current marketing workflow and implement new tools or processes to increase efficiency. **What We’re Looking For:** We are seeking a **strategic implementer**—someone who can think big picture but isn't afraid to get their hands dirty in the details. You are a natural leader of projects and a bridge\-builder between departments. * **Experience:** 5\+ years of experience in B2B marketing, with a proven track record of managing (not just supporting) online and offline campaigns. * **Language Proficiency:** Native or professional\-level proficiency in **German** (written and verbal) and professional\-level **English**. * **Industry Background:** Direct experience in B2B Tech/SaaS is required; a background in **cybersecurity** is a significant advantage. * **Tech Stack:** Advanced proficiency in **HubSpot** (or similar Marketing Automation) and **Salesforce** (CRM) for tracking, reporting, and lead management. * **Analytical Depth:** A strong understanding of the B2B marketing funnel, TOFU/MOFU/BODU frameworks and CAC (Customer Acquisition Cost). * **Leadership Qualities:** Proactive, resilient, and capable of managing multiple high\-priority projects simultaneously without losing sight of the goal. **But what’s in it for you?** * **Strategic Autonomy:** You will have the freedom to shape regional strategy and see your ideas come to life from the ground up. * **Global Impact:** Work within a flat organizational structure where your voice is heard by leadership and your work directly impacts global revenue. * **Growth Culture:** A culture founded on trust and professional development, with a steep learning curve in the high\-stakes world of cybersecurity. * **Flexibility:** A healthy work\-life balance with remote\-first options and/or hybrid flexibility in our Philadelphia hub. **Ready to Lead?** If you are a high\-energy marketer ready to step into a management\-level role and own a territory, we want to hear from you. **Apply today and help us secure the future of Identity Security!**