Digital Marketing Specialist – Paid Ads, AI Automation & Lead Generation

**Digital Marketing \& AI Automation Specialist – Performance Marketing \& Lead Generation** Company: SMS Group (SMS Realty \& SMS Consulting) Location: Dubai, UAE Job Type: Full\-time Experience Required: 5 to 7 Years Industry: **Real Estate /Business Consulting/Banking** Job Description SMS Group is looking for a hands\-on, results\-driven **Digital Marketing \& AI Automation Specialist with strong expertise in performance marketing, paid advertising, lead generation, social media marketing, and AI\-powered automation.** We are looking for a well\-rounded digital marketing professional, not someone who specializes only in SEO, content writing, or social media management. The ideal candidate can independently plan, execute, and optimize digital campaigns, generate qualified leads, implement AI automation workflows, and improve overall marketing performance. Key Responsibilities **Key Responsibilities** * Manage Google, Meta, YouTube, and LinkedIn campaigns for UAE and international markets. * Optimize budgets, targeting, and creatives to generate qualified leads and improve CPL, CPA, and ROI. * Automate lead capture, qualification, CRM updates, and follow\-ups using AI tools, n8n, Make, or Zapier. * Improve landing pages, conversion funnels, and lead nurturing in coordination with sales. * Manage social media content and coordinate with designers and video editors. * Improve website performance, SEO, and AI search visibility through AEO and GEO. * Maintain conversion tracking and prepare regular performance reports. What We Are Looking For We want a digital marketer who can execute, automate, analyze, and deliver results, not just prepare marketing plans. **Required Skills \& Qualifications** * 5–7 years of hands\-on digital marketing and lead generation experience. * Strong skills in Google Ads, Meta Ads, GA4, GTM, and the Meta Pixel. * Practical experience with AI tools, marketing automation, CRM, and WhatsApp integrations. * Understanding of SEO, content marketing, and conversion optimization. * Strong analytical and English communication skills; able to manage campaigns independently. * Must be a Graduate in Computer Application / AI (Preferred \- Master in AI / Computer Application) **NOT DISTANCE STUDY \- IN\-CAMPUS WILL BE ELIGIBLE** Why Join SMS Group? * Work across real estate, business consulting, and corporate services. * Hands\-on exposure to AI\-powered marketing and automation technologies. * Manage performance marketing campaigns across the UAE and international markets. * Work in a growing organization with opportunities for professional development. * Directly contribute to marketing strategy, campaign execution, and business growth. Job Type: Full\-time Work Location: Dubai, UAE (On\-site) **Salary: AED 3000 to AED 7000** To Apply: Send your CV and examples of previous campaigns or AI automation projects. Contact / WhatsApp: \+971 54 724 0363 Application Question(s): * Have you independently managed paid advertising budgets and generated qualified leads? Please provide an example. * Have you personally built an automation using n8n, Make, Zapier or another AI automation platform? Describe what it does. * Have you integrated Meta Lead Ads or website forms with a CRM or WhatsApp automation system? * How many years of hands\-on experience do you have managing Google Ads and Meta Ads campaigns? Work Location: In person