Part-Time Social Media Manager

We are seeking a creative and reliable Part-Time Social Media Manager to manage and grow our mascot-driven brand across social media platforms. This role focuses on developing engaging content, maintaining a consistent mascot personality, and increasing brand awareness through fun, on-trend posts. Must be located in New York City. The ideal candidate understands internet culture, storytelling through characters, and how to build a recognisable brand voice using a mascot. Key Responsibilities - Mascot Persona Development: Define and execute the mascot’s unique "voice" and personality (e.g., clumsy, heroic, or witty) to make the brand relatable. - Content Creation: Produce short-form vertical video (TikTok/Reels) and static posts featuring the mascot in "real-life" NYC scenarios and behind-the-scenes moments. - Community Engagement: Manage proactive and reactive engagement, responding to followers in character to foster brand loyalty. Ability to go out to locations to make content and ha