Product Marketing Manager

Product Marketing Manager Perth \| Permanent \| $120,000 \- $135,000 \+ super \+ quarterly bonus **Your new company** Join an established, Australian\-owned organisation with more than 35 years of experience designing, engineering and manufacturing products and solutions for the resources and industrial sectors. The business has a strong presence across mining while also servicing oil and gas, manufacturing, rail, government, maritime and defence. With continued growth across its product portfolio, they are looking for an experienced Product Marketing Manager to take ownership of demand generation across three established brands. The company offers a collaborative, fast\-paced environment where marketing has a clear role in supporting commercial growth. **Your new role** This newly created role will replace an existing role, but more defined, and will see you own product marketing and demand generation across three established product brands. Reporting to the Head of Marketing, you will take a digital\-first approach to increasing qualified leads, improving cost per lead and strengthening each brand’s market presence. **Your responsibilities will include:** * Own the marketing and demand generation plan across three product brands * Plan and deliver campaigns across LinkedIn, Facebook, Instagram and YouTube * Build and manage HubSpot campaigns, workflows, landing pages, email marketing and lead nurturing * Manage ecommerce and product content across digital channels * Use AI tools across content development, analysis, campaign optimisation and automation * Brief and manage paid media partners and campaign budgets * Develop product\-focused content that communicates key features and benefits * Manage product brochures, collateral and video content * Track and report on qualified leads, cost per lead and campaign performance * Work closely with sales, creative teams, agencies and internal stakeholders **What you'll need to succeed** You will be a commercially minded, digital\-first B2B marketer who enjoys taking ownership and measuring marketing activity against clear results. **You will ideally bring:** * 5\+ years' B2B marketing experience * At least 2 years' experience across product marketing or demand generation * A proven track record of generating and growing qualified leads * Strong hands\-on HubSpot experience across campaigns, automation and reporting * Strong social media and digital campaign experience * Experience with ecommerce, website CMS or product content * Practical experience using AI tools within marketing * Strong analytical and reporting skills * Excellent copywriting and attention to detail * Mining, engineering, manufacturing or industrial sector experience will be highly regarded * Relevant tertiary qualifications and HubSpot certification are desirable **What you'll get in return** This is a strong opportunity to step into a newly created role with real ownership over established products and clear commercial outcomes. **You will receive:** * Comprehensive base salary \+ super * Quarterly bonus * Salary flexibility for the right candidate * Free daily lunches * Free onsite parking * Access to a 24/7 onsite gym * Birthday leave * Regular team events * Opportunity to work across established product brands within a growing Australian business **What you need to do now** If you're interested in this role, click 'apply now' to forward an up\-to\-date copy of your CV. You can send your CV directly through to **Aisha.Nazar@hays.com.au,** or give me a call on **0892544555\.** If you're an experienced Product Marketing or Demand Generation professional considering your next move, please get in touch for a confidential discussion.