Copywriter

As a **Marketing Copywriter** , you are a member of the creative team responsible for developing easy\-to\-understand materials for our members, prospects, and partners. You will work alongside designers to make sure your copy is in synch with layout and the creative strategy, as well as collaborate with business owners and SMEs to turn complex topics into consumer\-friendly assets. From large\-scale, multi\-channel creative campaigns to straightforward “copy” assignments, you will have the opportunity to define and create standards that elevate the quality and consistency of our copy across Health Plan. This opportunity requires a willingness to work collaboratively, problem\-solve, and ultimately deliver creative copy and innovative solutions to help us grow and retain our membership. **Functions \& Job Responsibilities** * Develop a variety of advertising, marketing, and corporate communications materials through researching, writing, editing, and providing strategic guidance for a variety of different audiences, such as: * Prospects: direct response messaging through direct mail, print ads, TV/Radio scripts, digital ads, social media posts, out\-of\-home, and sales collateral * Members: mandatory healthcare communications/letters, newsletters, retention campaigns, and educational brochures/flyers * **Corporate Communications: press releases, press interview scripts, journal submissions, PPT presentations, and web copy** * Establish relationships with in\-house subject matter experts to guarantee our materials are accurate and helpful * Work with Marketing Project Leads to develop content ideas, raise questions, and adhere to deadlines * Stay informed on Clever Care Health Plan’s portfolio of products and services, compliance guidelines, and internal resources for regulatory requirements * Assist Design Manager with development of the Brand Guide and ensure consistency of our brand voice across all platforms, reflecting our unique position in the industry * **Lead the development of creative briefs** **Qualifications** **Education and Experience** * Bachelor’s degree in Journalism, Marketing, Communications, or related field * **5\+ years of copywriting experience, preferably with a background in Medicare, healthcare and/or multi\-cultural marketing, and a portfolio of relevant work samples** * Experience helping define creative strategy and executing creative briefs **Skills** * Exceptional writing, editing, and proofreading skills with keen attention to detail * Ability to meet deadlines and manage multiple projects simultaneously * Effective communication and collaboration skills with cross\-functional partners * Open minded to feedback and able to implement revisions within your writing * You can see the big picture marketing strategy and how our assets work together * Experience writing copy for a senior audience is a plus * Strong desire to support the needs of an underserved community is a plus * Bilingual or Multi\-lingual is a plus (Cantonese, Mandarin, Korean, Spanish, Vietnamese)