Product Manager-DFA

The Product Manager is responsible for the end\-to\-end lifecycle management of DFA's core products. This strategic role involves. * Understanding customer and market needs through research. * Assess market competition by benchmarking the company’s products to competitors’ products. * Defining product vision and roadmap. * Determines product pricing by utilizing market research data and applying best practices. * Develop business cases to justify new product initiatives and enhancements to meet financial targets. * Collaborating with key stakeholders including operations and sales teams. * Drive successful new product development, launch and growth of products that meet customer demands and contribute to DFA's strategic objectives and profitability. * Bachelor’s degree in business management, Commerce, Marketing, or a related technical qualification. * A post \-graduate qualification (e.g. Honours, Master's) or relevant professional certification would be advantageous. * At least 10 years 'experience in the ICT industry with at least 5 years exposure to product development, innovation, product management and customer solution building including customer segmentation. * Exposure to revenue management including profitability and margin calculations. * Broad and deep understanding of market, customer, operating model, and technology evolution. * Broad and deep knowledge of the South African Telecommunications landscape. * Strong presentation and customer conversation skills at senior level. * Experience in product or revenue reporting and trend analysis. * Strong understanding of customer segmentation, sales channels, business needs and technology and product/services roadmap and experience in engaging with customers in product, service, and process enhancements.