Marketing Manager

**Marketing Manager** **Ecommerce retail** **West Yorkshire** We're partnering with an ambitious, fast\-growing business that have an exciting opportunity for a Marketing Manager to take ownership of the online Marketing activity. Joining a wider digital team where you'll have genuine influence over Brand \& Marketing strategy, Digital campaign performance and customer engagement. **Key responsibilities of the role:** * Lead the planning, execution, and optimisation of multi\-channel campaigns * Be the brand guardian within marketing campaign planning, ensuring activity reflects brand concepts and are correct for their intended customers * Manage the CRM and customer lifecycle strategy, ensuring personalised, relevant communication at every stage of the journey * Measure marketing performance across campaigns and channels and report on performance, learnings, and recommendations to senior stakeholders. Analysing results to optimise activity and inform future planning **What we’re looking for in your CV:** * Experience operating at a senior level: planning, coordinating, optimising multi\-channel Digital campaigns. Campaigns across digital, website, email and content. * Strong understanding of CRM and customer lifecycle marketing: acquisition, nurturing, retention, and ideally loyalty. * Experienced in taking Brand strategy and concepts and turning them into effective marketing campaigns that remain true to the creative as well as developing commercial performance. * String analytical skills. Campaign performance and using data/ insights to continually optimise campaign effectiveness and performance. * Experience managing competing priorities and delivering campaigns in fast\-paced environments.