Marketing Manager
From $12/yr
Position: Marketing Manager Location: Johannesburg Requirements: * Grade 12 * Diploma or bachelor’s degree in marketing, Business Management, Communications, Commerce, or a related field * At least 8-10 years' relevant marketing experience, including the management of integrated marketing campaigns, budgets and performance reporting * Proven experience in lead generation, digital marketing, website content management and campaign performance measurement * Experience managing and coordinating agencies, designers, suppliers and marketing service providers * Demonstrated experience planning and executing exhibitions, trade shows, sponsorships and marketing events * Strong working knowledge of WordPress, Google Ads, LinkedIn and Facebook advertising platforms, SEO, analytics and CRM/ERP lead management systems * Strong commercial acumen, budgeting and analytical skills * Excellent written and verbal communication skills, with strong stakeholder engagement and relationship management capabilities * Strong planning, project management and organisational skills, with the ability to manage multiple priorities and deliver results in a fast-paced environment * Valid drivers licence and own transport Responsibilities: * Develop annual and quarterly marketing strategies for each group business, aligned with commercial priorities, target markets and product focus areas * Prepare, manage and monitor marketing budgets, campaign allocations and supplier expenditure * Translate business objectives into practical campaigns, channel plans, content requirements and delivery timelines * Maintain an integrated group marketing calendar and coordinate competing priorities across the businesses * Create monthly management reports covering campaign progress, conversions, reach, engagement, spending, risks and ROI * Reconcile lead, campaign and sales outcome data to support credible decision-making and reliable attribution * Identify performance gaps and recommend changes to channels, messaging, targeting, processes or spending * Maintain complete records of plans, briefs, approvals, budgets, supplier commitments and campaign results * Ensure marketing activity follows applicable company policies, brand requirements and approval processes * Drive qualified lead generation through website forms, paid campaigns, organic channels and event activity * Manage Connect Centre agents who are responsible for validating incoming leads, capturing them accurately on IFS and routing them for action * Set lead-handling procedures, service levels, data-quality standards and escalation requirements * Follow converted marketing leads through the sales process and maintain reliable source, status and outcome data * Manage the digital agency against agreed scopes, priorities, budgets, timelines and performance expectations * Brief the agency on campaign objectives, target audiences, budgets, creative requirements and lead-generation priorities * Oversee paid advertising executed by the agency across Google, Facebook and LinkedIn * Collaborate with the agency to optimise paid advertising, keywords, targeting and SEO performance * Perform WordPress updates to keep product, campaign and corporate content current and accurate * Monitor website traffic, form submissions, conversion paths, campaign landing pages and agency reports * Protect consistent application of group and principal brand standards across digital and print material * Plan content that supports product awareness, lead generation, customer education and sales activity * Provide clear creative briefs, campaign direction and constructive design feedback * Review marketing material for accuracy, relevance, brand alignment and readiness before release * Coordinate brochures, adverts, social content, signage and sales-support material * Lead and support the work of the graphic designer and Connect Centre agents * Manage internal marketing requests and balance urgent operational needs with planned campaigns * Develop practical processes, templates and standards that improve workflow and accountability * Plan and coordinate exhibitions and trade shows * Manage event objectives, branding, collateral, lead capture and internal responsibilities * Coordinate pre-event promotion and post-event lead follow-up and reporting * Evaluate event outcomes against agreed commercial and brand objectives * Prepare and submit marketing support claims to Original Equipment Manufacturers (OEMs), ensuring all required supporting documentation is included, such as supplier invoices, event photographs, campaign artwork and performance reports * Maintain accurate claim records, meet submission deadlines and follow up on outstanding claims until the financial support has been approved and received