Product Manager (Brand Manager) : Consumer
Key Responsibilities Strategy and Planning * Achieve and exceed set brand and portfolio targets, in line with planned requirements. * Develop brand strategies aligned to divisional requirements as set out by the Divisional Marketing Manager. * Ensure effective implementation of strategies down the value chain and in partnership with RSM’s and Reps * Ensure compliance with and adherence to the Marketing Code Authority principles as enforced and approved by the company. * Ensure that activities always comply with relevant legislation, ethical standards, and company policies. * Effective planning, budgeting, and advertising management * Forecast accuracy * Align with the Marketing Manager and cross-functional stakeholders to ensure strategies align to business goals. * Work with the National Key Accounts Manager to ensure listings of Pharma Dynamic products at Key Accounts * Work with Business Development Manager and Business Analyst to identify new opportunities and provide market intelligence for launch decisions * Achieve top and bottom-line objectives as per Organisational goals * Recommend and assist sales with market penetration strategies to reach expectations. Management * Comply with set administration and operational (SOP) standards. * Review and approve: + Marketing material sign-off + Packaging material sign-off + CCP acknowledgement + Expenses + Advertising * Research, develop and manage: + Brand plans + Divisional budgeting and spending along with monthly tracking analysis + NPL market success + Pricing Strategies to meet revenue and profitability goals + Forecasting (stock provisions) - Tracking of market share and evaluating any changes in the market to allow fast reaction to competitor activities + Marketing Code and internal process adherence Networking * Attend congresses as required * Work in field with TM’s (reps) to ascertain their implementation of strategies and effective use of promotional material * Identify training gaps in field (product, education, implementation) * Manage and improve external stakeholder relations and company reputation * Keep up to date with the latest pharmaceutical and consumer trends to optimise sales opportunities and ensure the team understand how best to implement the relevant information to their customers. * Monitor competitor activity and competitors’ products and provide timeous feedback to internal commercial stakeholders. Digital and automation: * Update and utilise: + CRM application to detailing app + Sales systems + Sales training and induction + SmartPharm + POS utilization measures PRE-REQUISITES Education: * Preferred: Business Degree and/or an appropriate industry-related tertiary qualification. * Demonstrated marketing experience within the pharmaceutical industry, particularly involving OTC, Schedule 1 (S1), and Schedule 2 (S2) brands, will be highly advantageous. Experience: * Greater than 3 years' pharmaceutical marketing experience. * Proven experience in the marketing and brand management of OTC, S1 and S2 pharmaceutical brands is essential. * Experience within the Eye Care category will be advantageous.