Integrated Marketing & Community
From $50,000/yr
Integrated Marketing \& Community Executive Brand, Events \& Community Engagement | Singapore’s AI and Technology Training Provider Full-time | Singapore | Marketing | Onsite The Opportunity AI is transforming every industry, and Vertical Institute is helping professionals stay ahead through practical, industry-focused training. As Singapore’s AI and technology training provider, we are looking for an Integrated Marketing \& Community Executive with direct experience in the EdTech, education, or professional training industry to strengthen our brand presence, execute integrated marketing campaigns, and build meaningful relationships with our learner and alumni communities. This is a hands-on role for a marketer who enjoys bringing different marketing channels together to create consistent brand experiences. You will coordinate campaigns across social media, events, partnerships, email, and community platforms to increase brand awareness, engage professional learners, and generate interest in our programmes. Working closely with the Digital \& Growth Marketing Manager and wider marketing team, you will support the planning and execution of integrated marketing initiatives, coordinate external partners, and ensure that campaigns and community activities are delivered effectively and consistently. If you understand how to promote educational programmes, engage working professionals, and build communities around learning experiences, this role offers the opportunity to contribute to the growth of a fast-growing AI and technology training business. What You Will OwnIntegrated Marketing Campaigns \& Brand Management * Coordinate and execute integrated marketing campaigns across social media, email, events, partnerships, and other relevant marketing channels. * Manage marketing calendars, campaign timelines, and deliverables to ensure consistent messaging and timely execution. * Develop and publish organic social media content that strengthens brand awareness, audience engagement, and interest in Vertical Institute's programmes. * Support campaign planning by identifying suitable content formats, communication channels, and audience engagement opportunities. * Ensure consistent brand positioning, visual identity, and messaging across marketing materials and customer touchpoints. * Collaborate with designers, content creators, and internal stakeholders to develop campaign assets, promotional materials, and programme communications. * Identify opportunities to improve campaign effectiveness through audience insights, content performance, and market trends. Events \& Community Engagement * Plan and coordinate events, workshops, networking sessions, and community initiatives across B2C, B2B, and alumni segments. * Manage event coordination, including timelines, logistics, venue arrangements, stakeholder communications, promotions, registrations, and post-event follow-ups. * Support initiatives that strengthen relationships with learners, alumni, instructors, and industry partners. * Develop engaging communications and activities to encourage participation in events, workshops, and community programmes. * Coordinate learner and alumni engagement initiatives that encourage continued interaction and long-term advocacy. * Gather participant feedback and evaluate event performance to identify opportunities for improvement. * Work with internal teams and external stakeholders to ensure events and community initiatives align with marketing and business objectives. Partnerships \& Collaborative Marketing * Coordinate partnership marketing initiatives with external organisations, industry partners, and relevant communities. * Support co-marketing campaigns, joint events, and collaborative promotional activities to expand brand reach. * Identify potential opportunities for collaborations that align with Vertical Institute's programmes, audiences, and business priorities. * Prepare marketing materials and coordinate communications to support partnership initiatives. * Maintain effective working relationships with external partners, vendors, instructors, and other stakeholders. * Track the outcomes of partnership activities and recommend improvements to strengthen engagement and campaign effectiveness. Content, Communications \& PR Coordination * Develop and coordinate marketing communications, including email campaigns (EDMs), event collateral, landing pages, presentation materials, and promotional content. * Manage owned communication channels, including email, Telegram, WhatsApp Channels, and other relevant platforms. * Adapt marketing messages and content formats to suit different audiences, including working professionals, HR leaders, business owners, and enterprise decision-makers. * Coordinate with the external Public Relations (PR) agency on campaign briefs, deliverables, timelines, and brand communications. * Support media outreach, brand storytelling, and PR initiatives that strengthen Vertical Institute's reputation and market presence. * Ensure all customer-facing communications are accurate, engaging, and consistent with brand guidelines. * Identify opportunities to repurpose content across channels to maximise reach and engagement. Performance Tracking \& Optimisation * Monitor the performance of integrated marketing campaigns across social media, email, events, partnerships, and community channels. * Track relevant metrics, including audience reach, engagement, registrations, event attendance, and campaign effectiveness. * Prepare regular marketing performance reports and provide actionable recommendations. * Gather feedback and analyse audience behaviour to identify opportunities for improving campaign messaging and engagement. * Evaluate the effectiveness of events, community activities, and partnership initiatives. * Recommend practical improvements to marketing processes, campaign execution, and audience engagement. Team Collaboration \& Project Coordination * Work closely with the Digital \& Growth Marketing Manager and wider marketing team to coordinate integrated marketing priorities. * Manage assigned marketing projects, timelines, and deliverables to ensure campaigns are completed efficiently. * Coordinate with internal stakeholders, creative partners, agencies, vendors, and external organisations. * Maintain organised marketing calendars, campaign materials, event information, and project documentation. * Proactively identify potential issues, resolve coordination challenges, and ensure projects progress according to plan. * Take ownership of assigned initiatives and contribute ideas to improve marketing execution and audience engagement. What We Look For We are looking for a proactive and organised marketer who understands how different marketing channels work together to create a consistent brand experience. You should be comfortable coordinating campaigns, managing multiple projects, and engaging audiences through events, partnerships, content, and community initiatives. Direct experience in the education and training sector is important, as you will be marketing programmes designed to help professionals develop practical AI, technology, and digital skills. Requirements * 2–3 years of relevant marketing experience within the EdTech, education, or professional training industry. Direct industry experience is essential. * Degree in Marketing, Communications, Business, or a related field. * Experience coordinating or executing integrated marketing campaigns across multiple channels. * Hands-on experience managing organic social media content, including content planning, publishing, and performance analysis. * Experience coordinating marketing events, workshops, networking sessions, or community engagement initiatives. * Familiarity with email marketing (EDMs), Telegram, WhatsApp Channels, or similar audience communication platforms. * Strong written communication and content development skills, with excellent attention to detail. * Good project management and organisational skills, with the ability to coordinate multiple campaigns, events, and deadlines. * Ability to work collaboratively with internal stakeholders, creative partners, agencies, vendors, and external organisations. * Ability to interpret campaign performance data and use insights to recommend practical improvements. * Proactive, resourceful, and comfortable taking ownership of assigned marketing initiatives. Nice to Have * Experience marketing AI, technology, digital skills, or professional upskilling programmes. * Experience coordinating partnership marketing or co-marketing campaigns. * Familiarity with social media analytics, campaign reporting, and digital marketing tools. * Experience supporting a Public Relations agency or coordinating media relations activities. * Experience in learner engagement, alumni relations, or community-led marketing. * Experience using marketing automation, customer relationship management (CRM), or event management platforms. Why This Role?Diverse Marketing Exposure Work across integrated campaigns, social media, events, partnerships, communications, and community engagement within one role. Meaningful Community Impact Help create engaging learning experiences and strengthen relationships with professionals, learners, alumni, and industry partners. Hands-On Campaign Ownership Take responsibility for coordinating marketing initiatives from planning through execution and performance evaluation. Professional Development Build practical experience across multiple marketing disciplines while working with a team focused on growing an AI and technology training business. Grow with the Business Join a growing organisation where initiative, collaboration, and strong execution create opportunities to expand your responsibilities and develop professionally. About Vertical Institute Vertical Institute is Singapore's AI and technology training provider. We are a Skills and Workforce Development Agency (SWDA) Registered Training Provider and IBF-accredited institution. Over 50,000 professionals have trained with us across individual programmes and enterprise engagements, including partnerships with government agencies, MNCs, and financial institutions. We are headquartered at the Lifelong Learning Institute. Work Location: In person