Performance Marketing Specialist
Job Overview We are looking for a results-driven Performance Marketer / Digital Marketer to join our dynamic marketing team in Dubai. The ideal candidate must have hands-on experience in generating high-quality leads through Google Ads and Meta Ads (Facebook \& Instagram), with a strong focus on lead quality, conversions, ROI, and business growth. Candidates with prior experience in Business Setup / Company Formation and Real Estate will be given preference. Experience in Accounting \& Taxation, VAT, Corporate Tax, AML, PRO Services, Business Consultancy, or other UAE-based professional services will also be an advantage. Key Responsibilities * Plan, execute, manage, and optimize lead-generation campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook \& Instagram). * Develop and implement performance marketing strategies aligned with company sales targets and revenue objectives. * Generate high-quality leads for Business Setup, Real Estate, Accounting \& Taxation, VAT, Corporate Tax, AML, PRO Services, and related services. * Conduct audience research, competitor analysis, keyword research, and market analysis to improve campaign performance. * Monitor and optimize key performance metrics, including CPL, CTR, conversion rate, ROAS, lead quality, and customer acquisition cost. * Manage campaign budgets, bidding strategies, audience targeting, keywords, and ad placements to maximize ROI. * Conduct A/B testing of ad creatives, ad copy, landing pages, audiences, and campaign strategies. * Develop and manage retargeting campaigns to convert website visitors and existing leads into customers. * Set up and monitor conversion tracking using Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, and other relevant tools. * Analyze marketing funnels and customer journeys to identify opportunities for improving lead quality and conversion rates. * Coordinate with sales, content, and design teams to develop effective campaigns and improve lead conversion. * Prepare weekly and monthly performance reports with actionable insights and recommendations. * Track campaign-generated leads and coordinate with the sales team to understand lead quality and conversion outcomes. * Stay updated with the latest advertising trends, platform algorithms, digital marketing tools, and advertising policies. Requirements * Minimum 2 years of hands-on experience in Performance Marketing / Digital Marketing. * Proven experience in planning, executing, and optimizing Google Ads and Meta Ads campaigns. * Strong knowledge of paid advertising, lead generation, retargeting, conversion optimization, and marketing funnels. * Experience with GA4, Google Tag Manager, Meta Ads Manager, and Meta Pixel. * Strong analytical skills and the ability to make data-driven marketing decisions. * Proficiency in Excel / Google Sheets for reporting and performance analysis. * Ability to manage multiple campaigns, advertising budgets, and marketing channels simultaneously. * Strong communication, coordination, and problem-solving skills. * Ability to work towards lead-generation targets and measurable business outcomes. * Google Ads and Meta certifications will be an added advantage. Preferred Industry Experience Candidates with experience in the following industries will be highly preferred: * Business Setup / Company Formation – Preferred * Real Estate – Preferred * Accounting \& Taxation * VAT \& Corporate Tax * AML \& Compliance * PRO Services * Business Consultancy * Immigration / Golden Visa * Other UAE-based professional services Candidates who understand the UAE market, customer acquisition strategies, and lead-generation requirements for business setup or real estate services will have an added advantage. Key Performance Indicators (KPIs) Performance will be evaluated based on: * Number of qualified leads generated. * Cost per Lead (CPL). * Lead quality and lead-to-conversion ratio. * Customer Acquisition Cost (CAC). * Return on Ad Spend (ROAS). * Campaign conversion rate. * Monthly revenue generated through paid campaigns. * Effective utilization of advertising budgets. * Overall marketing ROI. What We Are Looking For We need a proactive, analytical, and performance-oriented marketer who can independently manage paid advertising campaigns, generate qualified leads, optimize marketing expenditure, and contribute directly to business growth. Candidates with hands-on Google Ads and Meta Ads experience, particularly in Business Setup or Real Estate, are strongly encouraged to apply. Pay: AED3,000.00 - AED6,000.00 per month Work Location: In person