Jobs at Syfe

4 open positions · From $10

Open roles

Product Marketing Manager (VIC or NSW)Senior Product Manager (Growth) – Sydney or Melbourne Product Marketing Manager - NSW or VIC Senior Customer Service - Australia

Product Marketing Manager (VIC or NSW)

Sydney, New South Wales, AustraliaFrom $10/yr

This role is open to both Sydney and Melbourne candidates About us Syfe is APAC’s leading digital wealth platform, empowering people to build their wealth for a better future. Managing well over US $10 billion in assets and built on the pillars of access, advice and affordability, the platform caters to the different wealth needs of individuals with diversified portfolios, cash management solutions and brokerage. Syfe has operations in Singapore, Hong Kong and Australia, and is approaching half a million users. Sitting at the intersection of product, marketing, and the SelfWealth by Syfe community, the Product Marketing Manager role will drive engagement and adoption among existing and prospective investors in Australia. This is a hands-on B2C marketing role for a creative, customer-focused marketer who can turn complex financial ideas into clear, engaging, and actionable content. You don’t need to be an investment strategist, your superpower is helping everyday investors understand how our product works and why it matters, in plain language. You will lead go-to-market planning for new products and features, manage product content across our website as well as own our voice within Australia’s most active investor communities. Your work will support both acquisition and engagement, creating campaigns and creative assets that help convert interest into action. Key responsibilities Go-To-Market (GTM) Strategy * Lead GTM planning for new product and feature launches across the SelfWealth platform. * Define launch objectives, success metrics, and execution plans in collaboration with product, marketing, and acquisition teams. Positioning and Messaging * Translate product capabilities into clear, compelling positioning and messaging that resonates with everyday investors. * Develop and maintain product value propositions and messaging frameworks that differentiate SelfWealth in the market. Customer \& Market Insights * Act as the “voice of the customer” by gathering and synthesising insights from user feedback, investor communities, and competitive analysis. * Use insights to inform product roadmap decisions, refine messaging, and identify growth opportunities. Acquisition and Campaign Strategy * Develop acquisition-focused campaigns that tie product features to user benefits, supporting channel teams with positioning and creative concepts. * Partner with performance marketing to ensure campaigns deliver on ROAS and acquisition goals. Cross-Functional Enablement * Work closely with product teams to ensure launches are supported with clear creative, educational content, and acquisition hooks. * Equip sales, advisory, and customer support teams with product marketing materials that ensure consistent messaging and stronger conversion outcomes. What you'll bring * 4+ years of experience in B2C digital product marketing, ideally in fintech, financial services, or consumer tech. * Strong copywriting skills and ability to create content that simplifies product complex ideas. * Proven experience managing community engagement in social platforms. * Experience leading product marketing campaigns from concept to execution. * Comfortable working across CRM, web, and social, with a focus on acquisition and engagement. * Collaborative, hands-on, and able to work cross-functionally with product, creative, and acquisition teams. At Syfe, we live by the 3Hs: * Humility: We don’t have all the answers, so we seek feedback, embrace challenges and encourage diverse perspectives to continuously improve and grow together. * Hunger: We set high standards for ourselves, looking to learn, grow and multiply our impact, while appreciating every opportunity and success along the way. * Hustle: We drive results collaboratively with passion and perseverance, pushing the limits of innovation to ensure the best outcomes and solutions for our customers. What you’ll get: * Join a growing start-up shaping the Australian investment landscape. * Hybrid working arrangement * An office location in Melbourne CBD, with a fully stocked pantry * Premium Selfwealth trading account \& 20 free trades per quarter If you’re excited about this role, we’d love to hear from you.

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Senior Product Manager (Growth) – Sydney or Melbourne

Sydney, New South Wales, AustraliaFrom $10/yr

This role is open to Sydney and Melbourne candidates At Selfwealth by Syfe, we're transforming how everyday Australians approach stock market investing. By providing one of the country's most intuitive mobile and web platforms, we've driven down investment costs while empowering individuals to take control of their financial future. As part of Syfe, the largest investment platform in APAC with over US$10 billion in assets under administration, we are united by a mission to make wealth-building simpler, smarter, and more accessible. Backed by US$132 million in funding, including our Series C round, Syfe is a trusted partner for over 250,000 in Singapore and 130,000 in Australia. Together, we aim to shape the future of wealth for millions during Australia's largest generational wealth transfer in history by delivering innovative tools and experiences for anyone ready to build real, long-term wealth. The right profile We’re looking for a Senior Product Manager to take the lead on shaping high-impact growth experiences that help more Australians discover, activate, and realise value from Selfwealth by Syfe. You’ll focus on driving customer acquisition, early engagement, and bringing our proposition to life across digital touchpoints. This role sits within a broader product team, with scope to collaborate across other key experiences like trading or future growth domains. To succeed in this role, you’ll need strong product instincts, a bias for action, and an ability to collaborate across marketing, data, engineering, CX, and operations. You’ll thrive on accountability, navigate ambiguity with clarity, and always keep your eyes on what matters most: getting more Australians invested, faster. Key Responsibilities * Lead and optimise key product journeys that contribute to growth and early customer success. * Collaborate with marketing on offer design, messaging, and activation flows. * Identify and improve onboarding and funding opportunities to reduce friction and accelerate time to value. * Use behavioural and performance data to prioritise improvements. * Align product positioning, features, and flows to amplify value. Qualifications * 8+ years of product experience in onboarding, activation, or consumer growth roles. * Experience working in fintech, SaaS, or fast-moving digital product environments. * Skilled at leading cross-functional initiatives across product, marketing, and CX. * Hands-on with product analytics, funnel optimisation, and journey design. * While it’s not necessary to already have deep finance knowledge, you should have a passion for investing or a strong desire to learn quickly in this space. How We Work At Syfe, we live by the 3Hs : * Humility: We don’t have all the answers, so we seek feedback, embrace challenges and encourage diverse perspectives to continuously improve and grow together. * Hunger: We set high standards for ourselves, looking to learn, grow and multiply our impact, while appreciating every opportunity and success along the way. * Hustle: We drive results collaboratively with passion and perseverance, pushing the limits of innovation to ensure the best outcomes and solutions for our customers. What you’ll get: * Join a growing start-up shaping the Australian investment landscape. * Premium Selfwealth trading account \& 20 free trades per quarter * If you’re ready to play a leading role in redefining how Australians invest and want to join a business where your impact will be felt from day one, we’d love to hear from you Don’t let self-doubt prevent you from a great opportunity – we look forward to connecting with you

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Product Marketing Manager - NSW or VIC

Sydney, New South Wales, AustraliaFrom $10/yr

This role is open to Sydney and Melbourne candidates Why this role matters Syfe is APAC’s leading digital wealth platform, empowering people to build their wealth for a better future. Managing well over US $10 billion in assets and built on the pillars of access, advice and affordability, the platform caters to the different wealth needs of individuals with diversified portfolios, cash management solutions and brokerage. Syfe has operations in Singapore, Hong Kong and Australia, and is approaching half a million users. Sitting at the intersection of product, marketing, and the SelfWealth community, the Product Marketing Manager role will drive engagement and adoption among existing and prospective investors in Australia. This is a hands-on B2C marketing role for a creative, customer-focused marketer who can turn complex financial ideas into clear, engaging, and actionable content. You don’t need to be an investment strategist, your superpower is helping everyday investors understand how our product works and why it matters, in plain language. You will lead go-to-market planning for new products and features, manage product content across our website as well as own our voice within Australia’s most active investor communities. Your work will support both acquisition and engagement, creating campaigns and creative assets that help convert interest into action. Key Responsibilities Go-To-Market (GTM) Strategy * Lead GTM planning for new product and feature launches across the SelfWealth platform. * Define launch objectives, success metrics, and execution plans in collaboration with product, marketing, and acquisition teams. Positioning and Messaging * Translate product capabilities into clear, compelling positioning and messaging that resonates with everyday investors. * Develop and maintain product value propositions and messaging frameworks that differentiate SelfWealth in the market. Customer \& Market Insights * Act as the “voice of the customer” by gathering and synthesising insights from user feedback, investor communities, and competitive analysis. * Use insights to inform product roadmap decisions, refine messaging, and identify growth opportunities. Acquisition and Campaign Strategy * Develop acquisition-focused campaigns that tie product features to user benefits, supporting channel teams with positioning and creative concepts. * Partner with performance marketing to ensure campaigns deliver on ROAS and acquisition goals. Cross-Functional Enablement * Work closely with product teams to ensure launches are supported with clear creative, educational content, and acquisition hooks. * Equip sales, advisory, and customer support teams with product marketing materials that ensure consistent messaging and stronger conversion outcomes. What You'll Bring * 4+ years of experience in B2C digital product marketing, ideally in fintech, financial services, or consumer tech. * Strong copywriting skills and ability to create content that simplifies product complex ideas. * Proven experience managing community engagement in social platforms. * Experience leading product marketing campaigns from concept to execution. * Comfortable working across CRM, web, and social, with a focus on acquisition and engagement. * Collaborative, hands-on, and able to work cross-functionally with product, creative, and acquisition teams. At Syfe, we live by the 3Hs: * Humility: We don’t have all the answers, so we seek feedback, embrace challenges and encourage diverse perspectives to continuously improve and grow together. * Hunger: We set high standards for ourselves, looking to learn, grow and multiply our impact, while appreciating every opportunity and success along the way. * Hustle: We drive results collaboratively with passion and perseverance, pushing the limits of innovation to ensure the best outcomes and solutions for our customers. What you’ll get: * Join a growing start-up shaping the Australian investment landscape. * Hybrid working arrangement * An office location in Melbourne CBD, with a fully stocked pantry * Premium Selfwealth trading account \& 20 free trades per quarter If you’re excited about this role, we’d love to hear from you.

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Senior Customer Service - Australia

Melbourne, Victoria, AustraliaFrom $10/yr

Who are we? Syfe is APAC’s leading digital wealth platform, empowering people to build their wealth for a better future. Managing well over US $10 billion in assets and built on the pillars of access, advice and affordability, the platform caters to the different wealth needs of individuals with diversified portfolios, cash management solutions and brokerage. Syfe has operations in Singapore, Hong Kong and Australia, and is approaching half a million users. What you’ll do As a Senior Customer Advocate, you'll champion an exceptional customer experience and help build a customer-first culture across the Customer Service team. You'll coach and support Customer Advocates, model best-in-class service, and drive the continuous improvement that keeps our support experience ahead of the curve. This is a hands-on coaching role for someone who loves solving problems, mentoring others, and using data and AI tools to enhance and streamline the customer experience. Key Responsibilities Customer Advocacy * Be the voice of the customer — support Selfwealth customers and advisers with empathy, clarity and speed. * Lead customer-centric initiatives throughout the organisation to prioritise customer satisfaction and loyalty. * Champion customer-centric thinking across the business, and partner with other teams across AU, Singapore \& India to resolve issues at the root, not just the symptom to achieve great customer outcomes. Coaching \& Team Support * Coach a team of Customer Advocates in AU \& India, building their technical knowledge, communication skills, customer centricity and confidence. * Be the go-to for real-time guidance on tricky or sensitive interactions and help the team adapt to new products and processes. * Lead by example to drive team performance — your own customer interactions should set the standard. Day to Day Operations * Own the smooth running of onboarding customers to our platform, account maintenance, trading and all other daily tasks, ensuring Service Levels and Quality goals are met. * Provide support or step in on escalated calls and interactions, turning frustrated customers into loyal ones, ensuring concerns are addressed professionally and efficiently. Continuous Improvement * Keep our Help Centre content and supporting information sharp, accurate and genuinely useful. * Partner cross-functionally to design and roll out better ways of working. * Leverage AI tools and technologies to continuously identify optimisation opportunities, streamline workflows, and enhance the quality and efficiency of customer support processes. How we work At Syfe, we live by the 3Hs : * Humility : We don’t have all the answers, so we seek feedback, embrace challenges and encourage diverse perspectives to continuously improve and grow together. * Hunger : We set high standards for ourselves, looking to learn, grow and multiply our impact, while appreciating every opportunity and success along the way. * Hustle: We drive results collaboratively with passion and perseverance, pushing the limits of innovation to ensure the best outcomes and solutions for our customers. What you’ll bring Experience * Minimum 3-5 years’ experience in day-to-day customer facing roles, ideally in the wealth industry. * A track record of coaching or informally leading others toward better performance. * Sharp problem-solving instincts and comfort making judgment calls in ambiguous situations. * Genuine curiosity about how AI and automation can improve customer experience and willingness to learn how to embed it. * Excellent written and verbal communication, with an eye for detail that shows up in your work. * Sound judgement and high ethical standards, with a solid understanding of the compliance obligations, regulations and internal policies relevant to the role. Come As You Are We believe in the power of diversity and are dedicated to creating a welcoming and innovative environment for all our employees. So we embrace and encourage applications from candidates of all backgrounds and provide equal employment opportunities for all. Due to the volume of applications, we regret that only shortlisted candidates will be notified.

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Syfe office locations

Sydney, New South Wales, Australia Melbourne, Victoria, Australia

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