Manager - Business Development ( Pet Lifestyle )
Job Title: Business Development Manager – Pet Lifestyle Products Location: Delhi Reporting To: Senior Management About the Role We are looking for an entrepreneurial and result-driven Business Development Manager to lead Expansion of our premium pet product portfolio across high-quality brick-and-mortar retail channels. This role is focused on opening new doors, building strong retail partnerships, and establishing the brand as a preferred choice in the premium pet care segment. Key Responsibilities 1. Retail Expansion \& Business Development Identify, target, and onboard premium retail outlets, including: Multi-chain retailers for pet products Premium standalone pet stores Specialty lifestyle and relevant modern trade formats Develop and execute a structured plan to expand distribution in key cities and growth markets. 2. Account Management Build long-term relationships with key retail partners and decision-makers. Negotiate commercial terms, listings, visibility, and in-store activations. Ensure healthy order cycles, repeat business, and account growth. 3. Sales Planning \& Target Achievement Own and deliver monthly, quarterly, and annual sales targets. Track secondary sales, sell-through, and stock movement at retail. Identify gaps in distribution, assortment, and visibility, and act proactively. 4. In-Store Excellence Work with the Marketing team to ensure strong in-store presence through: Shelf space optimization Product visibility and displays POSM deployment and brand communication Work closely with the marketing team on promotions and retail campaigns. 5. Market Intelligence Track competitor brands, pricing, schemes, and retail strategies. Provide feedback on product performance, retailer insights, and customer trends in the premium pet category. 6. Internal Coordination Coordinate with supply chain for timely replenishment and stock planning. Work closely with marketing for launches, promotions, and brand initiatives. Maintain accurate reporting on pipeline, closures, and retail coverage. Candidate Profile Experience: 4–8 years of experience in business development or sales in Premium Pet care products / Premium FMCG. Strong exposure and relationships in relevant modern trade and premium retail channels is essential. Skills \& Competencies: Strong negotiation and relationship-building skills Ability to open new accounts and close deals independently Commercial understanding of margins, schemes, and retail dynamics Data-driven and target-oriented Good communication and presentation skills Personal Traits: Self-starter with high ownership Passionate about premium brands and quality retail Comfortable with travel and on-ground market work Contact - Tashisingh519@gmail.com Thanks Job Type: Full-time Pay: ₹40,000.00 - ₹50,000.00 per month Benefits: Flexible schedule Health insurance Leave encashment Paid sick time Paid time off Provident Fund Application Question(s): Immediate Joiner Must have experience in Pet Care \& Lifestyle products Experience: Retail Expansion \& Business Development: 3 years (Preferred) Account management: 3 years (Preferred) Sales Planning \& Target Achievement: 3 years (Preferred) In-Store Excellence: 3 years (Preferred) . Market Intelligence: 3 years (Preferred) . Internal Coordination: 3 years (Preferred) Premium Pet care products: 3 years (Preferred) Language: English (Preferred) Work Location: In person