Principal Product Manager (f/m/d)
<h2><strong>About the opportunity</strong></h2> <p>We are looking for a Principal Product Manager to define and execute an ambitious strategy to expand Contentful into adjacent marketer and agency workflows through AI-powered solutions.</p> <p>The ideal candidate is an entrepreneurial product leader with a proven track record of building and launching new products that drive measurable commercial impact. This role sits at the intersection of product strategy, intelligent automation, and new revenue creation. In close collaboration with product leadership, you will identify and prioritize high-potential adjacent opportunity spaces, deeply understand emerging buyer and user needs, and translate them into differentiated, monetizable products that automate and scale marketing transformation and execution work.</p> <p>You will be responsible not only for exploring and validating new ideas across a portfolio of opportunities, but for making disciplined prioritization decisions, including where not to invest, and driving selected initiatives from discovery through launch and revenue creation, owning outcomes end-to-end.</p> <p>This is your opportunity to shape and scale a new product line at Contentful and help position us as a leader in AI-driven marketing solutions.</p> <h2><strong>What to expect? </strong></h2> <ul> <li>Define and continuously evolve a clear opportunity map for adjacent marketer and agency workflows, identifying where Contentful can create durable, monetizable value (including where we should not invest).</li> <li>Conduct market research and collaborate with customers to capture requirements, gather feedback, and continuously refine the product vision.</li> <li>Influence how Contentful evolves to be a thought leader in how marketing teams should leverage AI.</li> <li>Lead end-to-end discovery and validation across a portfolio of new initiatives, engaging directly with customers, agencies, and prospects to uncover unmet needs and rigorously test solution hypotheses before scaling investment.</li> <li>Make disciplined prioritization decisions across multiple bets, balancing ambition with scope control, and ensuring focus on initiatives with clear commercial potential.</li> <li>Translate validated opportunities into differentiated, AI-enabled products that automate and scale marketing transformation and execution work, moving from concept to shipped product with clear ownership of outcomes.</li> <li>Drive execution through a dedicated cross-functional squad while coordinating closely with platform teams to leverage shared capabilities and influence foundational requirements where needed.</li> <li>Partner closely with Engineering, Design, and Product Marketing to prioritize and balance short-term priorities and longer-term strategic needs and deliver cohesive, high-quality outcomes.</li> <li>Manage and collaborate with stakeholders in Marketing, Customer Success, and Sales to ensure alignment across the full customer journey for our personas and shape positioning, packaging, and pricing, with accountability for revenue impact and market adoption.</li> <li>Act as the product lead for this emerging domain, bringing clarity, momentum, and structured decision-making to ambiguous problem spaces.</li> <li>Raise the bar on product craft within the group by modeling strong discovery practices, sharp problem framing, and outcome-driven execution.</li> <li>Contribute to a PM culture that shares user insights, learnings, and research findings early, often, and well and debates with strategic rigour.</li> </ul> <h2><strong>What you need to be successful?</strong></h2> <ul> <li>Experience as a Principal or Group Product Manager in a B2B SaaS environment, with a proven track record of building and launching new products from concept through revenue impact.</li> <li>Demonstrated success leading 0→1 initiatives in ambiguous environments, including opportunity identification, customer discovery, validation, launch, and measurable commercial outcomes.</li> <li>Strong strategic thinking, with the ability to map broad opportunity landscapes, assess competitive dynamics, and translate insights into focused, actionable roadmaps.</li> <li>Hands-on experience working on AI-enabled, automation-driven, or workflow-centric products. You understand how to apply AI pragmatically to solve real execution problems, not just using AI as a feature, but as leverage to meet customer needs.</li> <li>Clear commercial acumen, including experience shaping packaging, pricing, positioning, or revenue strategy in partnership with go-to-market teams.</li> <li>Technical fluency sufficient to partner credibly with engineering and platform teams, reason about system constraints, and influence foundational capabilities - without being platform-centric.</li> <li>A track record of driving initiatives end-to-end with strong ownership, operating independently, and pushing work forward without waiting for direction.</li> <li>Demonstrated ability to influence and align stakeholders across teams without formal authority, navigating disagreement constructively and maintaining momentum.</li> <li>Strong communication skills and executive presence, with comfort representing product strategy in customer and sales conversations.</li> <li>You combine ambition with discipline - willing to pursue bold opportunities while managing scope, killing weak ideas early, and focusing investment where it matters most.</li> <li>Experience in marketing technology, agency workflows, content operations, SEO, performance marketing, or related domains is a strong plus.</li> </ul> <h2><strong>What’s in it for you?</strong></h2> <ul> <li>Join an ambitious tech company reshaping the way people build digital experiences</li> <li>Full-time employees receive Stock Options for the opportunity to share in the success of our company</li> <li>Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.</li> <li>We value<strong> Work-Life balance </strong>and<strong> You Time</strong>!<strong> </strong>A generous amount of paid time off, including vacation days, sick days, education days, compassion days for loss, and volunteer days</li> <li>Time off to care for and focus on your growing family </li> <li>Use your personal annual education budget to improve your skills and grow in your career</li> <li>Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties </li> <li>An annual wellbeing stipend to care for your physical, financial, or emotional health</li> <li>A monthly communication phone/internet stipend and phone hardware upgrade reimbursement.</li> <li>New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.</li> </ul><div class="content-conclusion"><h2><strong>Who are we?</strong></h2> <p>Contentful is a leading <strong>digital experience platform</strong> that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native <strong>AI</strong> capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than <strong>700 people</strong> from more than <strong>70 nations</strong> contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.</p> <h2><strong>Everyone is welcome here!</strong></h2> <p><span style="font-weight: 400;"><strong>“Everyone is welcome here”</strong> is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!</span></p> <p><span style="font-weight: 400;">If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.</span></p> <p class="p1"><span style="color: #3e3e3e;"><em>Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorit