Business Development Manager

As Business Development Lead, you will play a pivotal role in driving sales growth across Broughton Sanctuary’s retreat and exclusive use markets. You will be responsible for managing the full sales process \- from qualified lead through to closing. Working collaboratively with the marketing, operations, and hospitality teams to deliver exceptional client experiences. This is an exciting opportunity for a dynamic and motivated sales professional who thrives on relationship building, closing deals, and contributing to the growth of a truly unique destination. **Key Responsibilities** Sales \& Business Development * Take ownership of all qualified leads generated via marketing channels, direct enquiries, and recommendations. * Manage enquiry handling, qualification process, proposal creation, site visits, negotiation, and closing. * Upsell activities, extras and promote rebooking. * Develop and maintain a strong pipeline of opportunities in Pipedrive, ensuring all activity is accurately recorded and tracked. * Work collaboratively with lead generators across Broughton Sanctuary to maximise opportunities and cross\-sell experiences and packages. * Deliver against monthly and quarterly sales targets and contribute to the wider revenue goals of the business. Collaboration \& Communication * Work closely with the Retreat Event Planner and Avalon Centre Manager to ensure seamless handover from sales to operations, ensuring all client requirements are fully communicated. * Liaise with internal departments to coordinate proposals and deliver tailored experiences. * Attend team meetings and contribute ideas to strengthen the overall commercial strategy. Client Relationship Management * Build and nurture long\-term relationships with retreat leaders, corporate clients, and event organisers. * Provide exceptional customer service and act as a trusted advisor for clients seeking bespoke retreat and exclusive\-use experiences. * Gather client feedback and insights to inform future business development strategies. Market \& Product Knowledge * Develop a deep understanding of the retreat, wellbeing, and niche events market to effectively position Broughton Sanctuary as a leading destination. * Keep up to date with market trends, competitor offerings, and client needs to identify new opportunities for growth. **Requirements** Essential: * Proven experience in sales, business development, or account management—ideally within hospitality, events, or the wellbeing/retreat sector. * Demonstrated success in managing the full sales cycle and closing business. * Proficient in using Pipedrive or similar CRM systems. * Excellent communication, negotiation, and presentation skills. * Highly organised, target\-driven, and self\-motivated. * Ability to work collaboratively with a diverse range of internal and external stakeholders. Desirable: * Knowledge or interest in the retreat and wellbeing industry. * Experience working in a high\-end hospitality, events, or destination environment. * A proactive approach to learning and adapting to Broughton’s unique ethos and offerings. Working Arrangements: * 40 hours per week, Monday–Friday * Weekend work required as part of a rota system (day off in lieu). * Office\-based at Broughton Sanctuary. * Flexible working arrangements can be discussed. **Benefits** * Flexible working hours available * Professional development opportunities * Annual discretionary bonus * Pension contribution * Access to Sanctuary Wellbeing Schedule * Subsidised food at Utopia Bistro * Family \& Friends discounts on Sanctuary stays and events * Opportunity to work in a beautiful and unique environment. * Free parking