Ifelse Ph Inc.
Chief Financial Officer (Retail/Consumer/E-commerce background)
Makati, P00, PHonsiteUSD 10
About the role
We’re looking for a hands\-on Chief Financial Officer to own the entire finance function end\-to\-end—from accounts payable and vendor negotiations to FP\&A, capital raises, and team leadership. This role is for a true operator: someone who can be in the weeds with payables and forecasting while also leading capital strategy, lender relationships, and long\-term financial planning. You’ll be a core member of the executive team and a key partner to merchandising, operations, and leadership. This role will deal with mostly the global side of the company, specifically in the USA.
**Responsibilities:**
**Financial Leadership \& Strategy**
● Serve as a strategic partner to the CEO and executive team on company direction, growth, and capital allocation
● Own short\- and long\-term financial planning, including budgets, forecasts, and scenario modeling
● Translate operational and merchandising decisions into clear financial outcomes
● Build financial discipline while supporting growth and brand partnerships
● Work with global / international stakeholders, including USA\-based leadership and partners Accounts Payable \& Vendor Finance
● Own all accounts payable processes, cash planning, and payment execution
● Lead vendor negotiations related to payment terms, dating, credit limits, and strategic partnerships
● Maintain strong, trust\-based relationships with brand partners and suppliers
● Develop scalable systems for AP, vendor compliance, and cash forecasting
● Work with global / international stakeholders, including USA\-based brand partners and suppliers
**FP\&A \& Reporting**
● Build and maintain robust FP\&A processes, including weekly cash flow forecasting
● Deliver clear financial reporting to leadership (P\&L, balance sheet, cash flow)
● Analyze margins, inventory turns, markdowns, and working capital
● Create dashboards and KPIs for retail, e\-commerce, and operations teams Capital Raising \& Financing
● Lead all capital raising efforts, including: o Equity raises (institutional, strategic, or private investors) o Debt financing (banks, asset\-based lending, inventory financing, credit facilities)
● Manage lender and investor relationships
● Prepare investor materials, financial models, and due diligence packages
● Support M\&A or strategic partnership evaluation as needed
● Work with global / international stakeholders, including USA\-based investors and lenders
**Accounting \& Bookkeeping**
● Oversee bookkeeping, accounting close, and financial controls
● Ensure accurate and timely monthly, quarterly, and annual closes
● Manage external partners (CPA firms, auditors, tax advisors)
● Ensure compliance with accounting standards and internal policies Team Leadership \& Systems
● Build, lead, and develop the finance team (accounting, FP\&A, AP)
● Implement and improve financial systems, tools, and workflows
● Establish clear ownership, accountability, and scalable processes
● Foster a culture of transparency, rigor, and collaboration
**Qualifications:**
**Education Required:** Master’s or Post\-Graduate degree in Finance, Accounting, Business Administration, or a related field.
**Minimum Experience Required:**
● 10\+ years of progressive finance experience, ideally in retail, consumer, or e\-commerce
● Prior CFO, VP Finance, or senior finance leadership experience
● Deep understanding of: o Accounts payable and cash flow management o Vendor terms and working capital o Retail margins, inventory, and seasonality
● Proven experience raising capital (equity and/or debt)
● Strong financial modeling and analytical skills
● Comfortable being hands\-on while leading at a strategic level
● Experience dealing with global / international stakeholders
● Must be able to travel to the USA 1\-2 weeks at a time twice a year
● Innovation \& Resourcefulness: Ability to maximize available resources and find new ways to simplify and improve processes.
● High Performance: Competence and dedication to achieving outcomes, showing respect, empathy, and concern for others.
● Urgency Mindset: Immediate action\-taker, committed to continuous progress
● Reliability \& Accountability: Trustworthy in meeting commitments, learning from mistakes, and making timely corrections.
● Transparency: Seamless communication and information sharing with relevant parties.
● Analytical Thinking: Exceptional analytical skills, with the ability to interpret complex data and translate it into actionable insights.
● Communication: Excellent verbal and written communication skills, with the ability to effectively communicate complex ideas to stakeholders at all levels.
● Problem\-Solving: Strong problem\-solving skills, with the ability to quickly identify issues and implement effective solutions.
● Proactive: A self\-starter with a high level of initiative and a strong sense of urgency.
● Detail\-Oriented: Meticulous attention to detail, ensuring accuracy and thoroughness in all aspects of the role.
● Resilient: Ability to work under pressure and adapt to changing circumstances in a dynamic business environment.
● Collaborative environment with opportunities for professional growth and development.
**Preference:**
● Experience in specialty retail, action sports, outdoor, or lifestyle brands
● Experience managing high\-growth or turnaround environments
● Familiarity with inventory\-backed lending or ABL structures
● Experience working closely with founders or owner\-operators
Job Type: Full\-time
Pay: Php450,000\.00 \- Php500,000\.00 per month
Work Location: In person
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