Director of Marketing Activation

Root was founded on the belief that car insurance is broken, and we set out to change it. We’re harnessing the power of technology to revolutionize this archaic, complicated industry. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative insurtech companies in the world. The Opportunity At Root, we’re harnessing the power of technology to revolutionize car insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative insurtech companies in the world. As the Director of Marketing Activation, you will help lead Root's approach to marketing across multiple channels. At Root, we've intentionally inverted the traditional marketing model, with our data scientists playing the lead role in optimizing established channels and exploring new ones. We’re looking for a strategic leader who can partner with our data-science-led marketing team to guide channel, creative, and messaging plans. This role requires someone