Marketing & Growth Lead

**Marketing \& Growth Lead:** Pay: $35\-$48k M\-F (8am\-5pm) (no remote) On\-site 5767 Thunderbird Road, Indianapolis, IN 46236 **Marketing \& Growth Lead Role**: Will play a key role in strengthening brand presence, increasing customer engagement, and supporting revenue growth through multi\-channel marketing campaigns. Lead and execute integrated marketing initiatives across digital, print, and CRM channels. This role is ideal for a hands\-on marketer who is both strategic and execution\-focused, with experience managing B2B and B2C marketing efforts, developing compelling brand storytelling, and driving measurable results. **GENERAL DESCRIPTION:** ***Digital \& Social Media Marketing:*** * Manage and execute content strategies across LinkedIn, Instagram, X (Twitter), TikTok, and Facebook * Create, schedule, and analyze social media content to drive engagement, reach, and conversions * Monitor trends, platform updates, and competitor activity to optimize content performance ***Email Marketing \& CRM:*** * Plan, design, and execute email marketing campaigns for both B2B and B2C audiences * Segment audiences, manage contact lists, and optimize campaigns using CRM software * Track and analyze key performance metrics including open rates, click\-through rates, and conversions * Maintain accurate CRM data and support lead nurturing initiatives ***Creative \& Content Development*** * Write clear, compelling marketing copy for digital, print, and email campaigns ***inventory management*** * Design and manage marketing assets including brochures, magazine advertisements, digital graphics, and presentations * Ensure all creative materials align with brand guidelines and marketing objectives ***Graphic Design \& Brand Assets:*** * Create visual content using tools such as Adobe Photoshop, Adobe Illustrator, and Canva * Support print and digital production for advertisements, brochures, and promotional materials * Collaborate with vendors, printers, and external partners as needed ***Influencer \& Partnership Marketing*** * Identify, coordinate, and manage relationships with influencers and brand partners * Oversee influencer campaigns from outreach through execution and performance reporting * Ensure influencer content aligns with brand messaging and compliance standards * Complete cGMP and SOP Training – refer to Training Matrix for complete list of SOP training * Additional duties as assigned **WORK EXPERIENCE REQUIREMENTS:** * Previous experience in a marketing role required * Experience managing multi\-channel marketing campaigns (digital, email, social, and print) preferred * Familiarity with both B2B and B2C marketing environments is a strong plus * Computer proficient (Microsoft Word, Excel, Outlook) * Working knowledge of Adobe Photoshop and Adobe Illustrator * Experience using Canva for quick\-turn creative assets * Experience with CRM software for marketing and customer engagement * Strong understanding of social media platforms and content best practices * Ability to analyze marketing data and translate insights into action * Strong written and verbal communication skills * Creative mindset with attention to detail * Excellent organizational and project management abilities * Ability to manage multiple projects and deadlines simultaneously * Courteous, prompt and dependable * Self\-starter with the ability to work independently and collaboratively * Muli\-task oriented **EDUCATION REQUIREMENTS**: Bachelor’s degree in Marketing, Communications, Business, or a related field (or higher preferred) **Apply today!** https://vestanutra.com/careers **Vesta Nutra closes for the following holidays:** * New Year's Day * Memorial Day * Independence Day * Labor Day * Thanksgiving Day * Day after Thanksgiving Day * Christmas Day Pay: $35,000\.00 \- $48,000\.00 per year Benefits: * 401(k) * Dental insurance * Paid time off * Parental leave * Vision insurance Education: * Bachelor's (Required) Experience: * marketing campaigns (digital, email, social, print) : 1 year (Required) * Adobe Photoshop \& Adobe Illustrator : 2 years (Required) * Canva: 2 years (Required) * CRM software: 1 year (Required) * Marketing: 2 years (Required) Ability to Commute: * Indianapolis, IN 46236 (Required) Work Location: In person