Head of Product Marketing

**About the Company** Archlet is redefining how enterprises run sourcing. We are looking for an exceptional marketing leader to help us define and win this category in AI\-native sourcing. This is not an execution\-only role \- it is a strategic seat at the table, working directly with the leadership and founders to shape how the market understands, discovers, and chooses Archlet. **About the Role** You will be the connective tissue between our strategy / product vision and the market: translating product capabilities into a sharp, differentiated narrative, driving campaigns that generate qualified pipeline, and ensuring everything we put into the world reflects the quality and ambition of what we are building. **Responsibilities** * Partner with the leadership to build and continuously refine Archlet's company and product positioning \- defining what we stand for, what we replace, and why now. * Own and evolve the messaging framework that sales and product use consistently across every market\-facing interaction. * Translate new product capabilities into compelling go\-to\-market messaging and own launch planning for significant product milestones. * Equip sales with the assets they need to win. * Own the website end\-to\-end \- positioning, copy, structure, and ongoing optimization. * Drive qualified inbound through SEO, AI search visibility, and Google Ads, and evolve the broader channel mix based on what moves the needle. * Build our content and thought leadership engine \- point\-of\-view pieces, category\-level content, and editorial that compounds authority over time. * Drive customer marketing: turn customer outcomes into proof through case studies, reference stories, and ongoing customer communications that deepen engagement. * Own the Archlet brand and ensure consistent, high\-quality expression across every touchpoint \- web, events, sales collateral, social, and PR. * Source and brief a lean network of external partners (design, PR, content, web development) and manage marketing projects end\-to\-end, from brief to delivery. * Track and report on marketing's contribution to pipeline and revenue, and represent marketing in leadership conversations as a strategic voice. **Qualifications** * 4\+ years of B2B SaaS marketing experience, with meaningful time in product marketing or positioning\-led roles, ideally at a high\-growth startup or scale\-up in the Procurement software space. * Proven track record of defining category\-level positioning and competitive differentiation in complex or technical markets. * Hands\-on experience translating product capability into buyer\-relevant narratives \- distilling a roadmap into messaging that resonates with a Chief Procurement Officer, or other senior enterprise sourcing and category managers. * Demonstrated ability to design and execute integrated B2B campaigns from awareness to pipeline across content, events, digital, and account\-based channels. * Strong digital marketing fundamentals across SEO, AI search visibility (LLM and answer\-engine optimisation), and Google Ads, with the analytical rigor to tie marketing to revenue, not just activity. * Experience briefing and managing external partners \- agencies, designers, copywriters, PR, developers \- and orchestrating a lean creative network rather than scaling in\-house headcount. * Comfort operating directly with founders at peer level, in a low\-bureaucracy, high\-agency environment. **Required Skills** * You operate at the level of positioning and narrative, but you are equally willing to roll up your sleeves and get output across the line. You do not need a defined playbook to follow. * You care deeply about quality and tone. Marketing should feel intentional and authentic and you hold a high bar for everything that leaves the building. * You have high agency. You take initiative, own outcomes, flag problems early, and keep stakeholders aligned without bureaucracy. * You know when to invest and when to hold back \- you do not believe in spray\-and\-pray, and you measure marketing by what moves the business, not by activity. * You have excellent written and verbal communication skills in English. **Preferred Skills** * Experience in high\-growth startup environments. * Familiarity with procurement software and its market dynamics.