GALE
Senior Associate, Programmatic
Bengaluru, Karnataka, IndiahybridUSD 201
Skills
campaign management and planningprogrammatic tradingcreative uploadtaggingtargeting tacticsmonitoring campaign pacing and performance/KPI deliverablesRTB, PMPaudience segments, contextual targetingbidding strategies (automated vs. manual bidding)campaign optimisation techniquesDisplay, Native, Video, YouTube, CTV advertisingProgrammatic media buying platforms/ DSPs (DV360, TTD, Amazon DSP, etc.)Ad Verifications platforms used in Programmatic like IAS, Double Verify, etc.tags and pixels including understanding of tag anatomy, wrapping tags, setting up macrosprogrammatic buying processsetting up PMP and PG deals on the platformanalytics tools (GA4, Adobe, MMPs)quantitative and analytical skillsproblem solving and attention to detail in a multi-tasking, fast-paced business environmentteam player & strong communication skills
About the role
Senior Associate, Programmatic Bengaluru, India Paid Media – Programmatic / Full Time / Hybrid GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions. We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you! GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, K
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