Revenue3
Director of Sales - Crypto/Web3
Unknownunknown
About the role
**Director of Sales – Crypto / Web3**
**Location:**
Europe or United States (Remote)
**Company Overview:**
They are a
**high‑growth digital asset infrastructure company**
building products at the intersection of
**cryptocurrency, blockchain, and financial services**
. Their solutions help institutions and fintechs launch, scale, and manage crypto products securely and compliantly.
They are entering a new phase of international expansion across
**Europe and North America**
and are looking for a
**Director of Sales**
to own revenue growth, build the go‑to‑market engine, and lead our sales organization.
**Role Overview**
* As Director of Sales, you will be responsible for:
* Owning the revenue number across Europe and the US
* Building and leading a high‑performing crypto sales team
* Driving new logo acquisition and expansion across key customer segments (exchanges, fintechs, brokers, asset managers, payment companies, and Web3 projects)
**Key Responsibilities**
* Define and execute the go‑to‑market and sales strategy for Europe and the US.
* Own the end‑to‑end sales cycle for high‑value prospects, from prospecting through close.
* Develop and maintain a strong pipeline across priority segments (crypto exchanges, trading firms, fintechs, neobanks, institutional investors, Web3 infrastructure companies).
* Deliver reliable forecasts and pipeline visibility to the leadership team.
* Sales Process \& Operational Excellence
* Implement and continuously refine scalable sales processes, playbooks, and methodologies suited to complex, multi‑stakeholder crypto deals.
* Drive CRM discipline, data hygiene, and actionable reporting.
* Optimize pricing, packaging, and positioning in collaboration with Product and Marketing.
* Enterprise \& Strategic Deals
* Personally lead strategic and enterprise‑level deals, including multi‑jurisdiction and multi‑entity structures.
* Navigate compliance, risk, and regulatory considerations common in the crypto ecosystem.
* Negotiate commercial terms and contracts in partnership with Legal and Finance.
* Market \& Ecosystem Engagement
* Build executive relationships with key players across the crypto, DeFi, and institutional digital asset ecosystem.
**About You**
* 7\+ years in B2B sales with at least 3–4 years in a sales leadership or director‑level role.
* Strong track record selling in cryptocurrency, Web3, fintech, or financial infrastructure (e.g., exchanges, custody, payment rails, trading tools, institutional crypto services).
* Demonstrated success in closing complex, multi‑stakeholder deals with financial institutions or high‑growth fintechs.
* Domain Knowledge
* Solid understanding of crypto markets, exchanges, custody, stablecoins, DeFi, and/or blockchain infrastructure.
* Comfortable discussing topics such as trading flows, liquidity, KYC/AML, on‑/off‑ramping, and regulatory considerations.
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