Product Marketing Manager

**Job description:** White Horse is working exclusively with a long\-standing client and a market\-leading manufacturer within the safety footwear sector to recruit a **newly created Product Marketing Manager role** within their commercial function. This is a high\-impact opportunity to shape how a growing, ambitious business brings its products to market. **The Opportunity** This role sits at the intersection of product, sales, and marketing, acting as the bridge between product development and commercial success. You’ll play a key role in defining how products are positioned, launched, and communicated to both distributors and end users. This is an exciting opportunity for a commercially minded marketer who enjoys translating technical products into compelling, customer\-focused messaging and driving measurable demand. **Key Responsibilities** **Positioning \& Messaging** * Develop clear, compelling product positioning and messaging * Create audience\-specific value propositions across key customer groups * Ensure consistency of product messaging across all channels **Market Intelligence \& Competitor Analysis** * Conduct competitor analysis, tracking market trends, pricing, and product activity * Gather and interpret distributor and end\-user feedback * Build strong understanding of market dynamics and customer needs **Sales Enablement** * Create sales tools including product guides, pitch materials, and value propositions * Support the sales team with clear, benefit\-led messaging * Collaborate closely with commercial stakeholders to ensure launch readiness **Demand Generation \& Campaigns** * Plan and deliver campaigns to drive awareness and demand * Support events, trade shows, and webinars * Leverage industry channels to expand market reach **Content Development** * Produce engaging content including case studies, guides, and product materials * Translate technical specifications into customer\-friendly messaging * Develop proof points and customer success stories **Pricing Strategy** * Support pricing strategy development alongside the commercial team * Monitor competitor pricing and provide recommendations **Cross\-Functional Collaboration** * Act as the marketing lead for new product development projects * Lead go\-to\-market planning and product launches * Work closely with product, sales, and operations teams * Manage external marketing resource where required **About You** * Proven experience in product marketing or commercial marketing * Background in B2B, manufacturing, or distribution environments * Experience developing go\-to\-market strategies and product launches * Ability to translate technical detail into compelling messaging * Strong stakeholder management and communication skills * Commercially minded with a data\-driven approach **Desirable:** * Experience working with distributor or channel sales models * Familiarity with CRM, CMS, and digital marketing tools **Personal Attributes** * Commercially curious and market\-focused * Proactive, self\-starting, and results\-driven * Strong attention to detail * Collaborative and able to influence across teams * Comfortable working in a fast\-paced, evolving environment **Why Apply?** * Newly created role with real influence on commercial strategy * Exposure across product, sales, and marketing * Opportunity to work closely with senior leadership * £10m turnover business with strong growth ambitions * Collaborative and entrepreneurial culture * Competitive salary and benefits package