Confidential
Brand Manager
Not specifiedunknown
Skills
Develop and execute brand strategy, voice, and visual identityManage social media presence (LinkedIn, Instagram)Plan, create, and publish digital contentCollaborate with external creators, designers, editorsPlan and manage paid digital campaigns and community engagement initiativesShape the brand narrative through storytellingPrepare branding and creative materials for hiring eventsManage event promotion campaigns and produce post-event content recapsSupport PR and partnership effortsCoordinate speaking opportunities and public appearancesMonitor and analyze KPIs related to social media, content performance, brand awarenessPresent regular performance reports and strategic insightsTest, optimize, and improve marketing initiativesbrand marketingdigital marketingcontent strategymanaging LinkedIn and Instagram accountswritten communication skills in Englishunderstanding of digital content formats and workflowsproficiency in Canva, Figma or similar toolsproject-ownership mindsetrecruitment experienceHR experienceiGaming industry experienceemployer-branding campaignsPR experiencecommunity-building experiencevideo content creation
About the role
Brand Manager Growe welcomes those who are excited to: - Develop and execute a consistent brand strategy, voice, and visual identity across all channels; - Build and package case studies, candidate stories, and internal milestones into strong brand assets; - Manage social media presence (LinkedIn, Instagram, and later potentially TikTok/YouTube); - Plan, create, and publish digital content, including posts, stories, carousels, and short videos; - Collaborate with external creators, designers, and editors to produce high-quality content; - Plan and manage paid digital campaigns and community engagement initiatives; - Shape the brand narrative through storytelling, highlighting team culture, values, and achievements; - Prepare branding and creative materials for hiring events, job fairs, and networking activities; - Manage event promotion campaigns and produce post-event content recaps; - Support PR and partnership efforts, including media outreach, interviews, podcasts, and industry col
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