Senior Manager, Product Marketing - Cross Border
From $90,000/yr
Position Summary... What you'll do...We are seeking an experienced Senior Product Marketing Manager (PMM) who will be responsible for enabling a B2B product marketing and Go to Market (GTM) strategy to drive growth through awareness and attribution. This role will be part of the Cross Border \& Seller Delivery Solutions Org, within Walmart Marketplace. The ideal candidate for this role is an excellent verbal and written communicator with a track record of driving cross-functional alignment across business, product, analytics, engineering, and other enterprise teams, and use data to inform strategy and optimize results. You will develop and execute the marketing strategy, overseeing initiatives across paid media, email, events, seller research and insights, and additional channels as appropriate. You will also lead the ongoing refinement of messaging, value proposition, and market positioning. As a senior PMM with a global focus, you must operate autonomously to drive both strategy and tactical marketing initiatives, lead complex, business-critical cross-functional programs independently and represent the voice of the seller and market to inform product positioning and go-to-market. This position offers a unique opportunity to contribute to the evolution of eCommerce fulfillment at Walmart, supporting and enabling a global network of sellers to achieve growth in partnership with our organization. What you'll do… * Own Go-to-Market (GTM) Execution: Develop and execute GTM strategies for new product and feature launches, working closely with product, business, and program teams to implement plans. * Drive Growth: Build marketing plans that fuel acquisition, conversion, and retention of Walmart Sellers. * Use Data to Optimize Performance: Define KPIs and continuous experiments, leveraging data and analytics to refine messaging, targeting, campaigns, and more to drive marketing performance. * Cross-Functional Collaboration: Collaborate with key stakeholders across business, product, \& engineering teams in co-development of marketing needs, supporting new feature capabilities and product launches. * Sales Enablement: Work closely with our Account Manager and Business Development teams to understand and develop sales collateral, testimonial and other materials needed for our account executives to successfully enable product value proposition and adoption. What You’ll Bring… * 5+ years of experience in product marketing, B2B marketing, or go-to-market roles with proven success in launching B2B or platform-based products. * Exceptional written, visual, and verbal communication skills * Strong strategic and tactical balance, able to craft high-level marketing strategies and execute hands-on GTM plans across multiple channels, paid media, content marketing, sales enablement, etc. * Strong executive presence with the ability to manage up and across business and cross-functional leadership * Data-driven mindset, with the ability to synthesize insights, measure effectiveness, and continuously optimize strategies. * Integrity and accountability, with a bias for action, customer-first thinking, and a passion for delivering results. You'll sweep us off our feet if… * Extensive prior experience developing creative and engaging content to support demand generation and customer acquisition across various mediums including paid media, email, social, keynotes. * Extensive experience with end-to-end development and deployment of a successful customer/seller acquisition strategy, including multi-touch onboarding journeys. * Experience managing internal and external Marketing, PR, Communications partners, inclusive of developing Marketing briefs, and guiding creatives. * Experience in B2B lifecycle marketing, offline and digital. * Experience using analytics and reporting platforms (Tableau, QuickSight, and Excel) to track performance and inform strategy. At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For Information About Benefits And Eligibility, See One.Walmart. Bentonville, Arkansas US-09401: The annual salary range for this position is $90,000.00 - $180,000.00 Bellevue, Washington US-11663: The annual salary range for this position is $108,000.00 - $216,000.00 San Bruno, California US-08848 | Sunnyvale, California US-11657: The annual salary range for this position is $117,000.00 - $234,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : * Stock ㅤ ㅤ ㅤ ㅤ Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field. Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Masters: Business Administration Primary Location... 702 Sw 8Th St, Bentonville, AR 72716, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.