Lead Digital Marketing Specialist
Mandaluyong, P00, PHonsiteFrom $130/yr
Emerson’s 130+ years of history have been filled with achievements and challenges that have driven innovative thinking and bold transformations, molding us into the company we are today. By joining us as a Lead Digital Marketing Specialist , you will play a pivotal role in accelerating the growth of our Professional Tools brands through data-driven, multi-channel marketing programs that generate measurable demand and revenue impact. This role offers the opportunity to combine strategy, creativity, and analytics while collaborating cross-functionally to deliver high-performing campaigns and continuously elevate our digital marketing effectiveness. If this sounds like a perfect fit for you, apply now and join our team in Mandaluyong City, Philippines! In This Role, Your Responsibilities Will Be: * Develop and execute integrated, multi-channel digital marketing strategies that drive brand awareness, qualified lead generation, and revenue growth for Professional Tools brands. * Plan, launch, and optimize campaigns across paid media, organic social, email marketing, SEO, and content marketing to maximize reach, engagement, and conversions. * Manage and continuously improve lead management processes within the CRM system, ensuring accurate lead capture, routing, tracking, and follow-up in collaboration with sales teams. * Create and oversee high-quality marketing content and visual assets aligned with brand guidelines, campaign objectives, and target audience needs. * Monitor campaign performance and audience behavior using analytics tools, translating data into actionable insights and optimization plans. * Collaborate closely with regional, product, and sales teams as well as external agencies and vendors to ensure marketing initiatives are aligned, integrated, and delivered on time. Prepare regular performance reports highlighting key metrics, insights, and recommendations to support data-driven decision-making and continuous improvement. * Who You Are: You take initiative and act with urgency, readily stepping in to solve problems and move projects forward with minimal supervision. You consistently focus on outcomes, setting ambitious goals and delivering measurable results that contribute to business growth. You communicate ideas clearly and effectively across formats and audiences, ensuring alignment, engagement and shared understanding among stakeholders, end users, and customers. You build strong, cooperative relationships and work seamlessly across teams, functions, and external partners to achieve common objectives. You quickly adopt and leverage digital tools, platforms, and marketing technologies to improve efficiency, insight generation, and campaign performance. For This Role, You Will Need: * Bachelor’s degree in Marketing, Advertising, Communications, or a related field. * Minimum 3 years of experience in digital marketing, with proven hands-on experience managing multi-channel campaigns (paid media, SEO, email, and content marketing). * Demonstrated experience in lead generation and performance marketing, including campaign tracking, conversion optimization, and marketing analytics. * Proficiency in using digital marketing tools and platforms such as Google Ads, Meta Ads Manager, Google Analytics, and email marketing platforms (preferably Eloqua) , and web analytics tools (Google Analytics). * Strong content and communication skills, with the ability to develop marketing materials and messaging that resonate with both technical and non-technical audiences. Preferred Qualifications that Set You Apart: * Experience in industrial, construction, or professional tools products is preferred. * Background working with B2B audiences, distributors, or channel marketing programs is a plus. * Experience collaborating with marketing agencies and video production houses is an advantage. * Basic skills in graphic design, video editing, or visual content creation tools are a plus. Our Culture \& Commitment to You At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results. We recognize the importance of employee wellbeing. We prioritize providing competitive benefits plans, a variety of medical insurance plans, Employee Assistance Program, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation, and holiday leave. #LI-Hybrid WHY EMERSON Our Commitment to Our People At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration. We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world’s most complex problems — for our customers, our communities, and the planet. You’ll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor. At Emerson, you’ll see firsthand that our people are at the center of everything we do. So, let’s go. Let’s think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let’s go, together. Accessibility Assistance or Accommodation If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: idisability.administrator@emerson.com . ABOUT EMERSON Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability. With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety. We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you’re an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you’ll find your chance to make a difference with Emerson. Join our team – let’s go! No calls or agencies please.
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